In less than ten years, take-out has developed into a market that exceeds one trillion yuan every year. Especially in recent years, we have noticed that the takeout of those black workshops was naturally eliminated by the market at the beginning. On the one hand, the proportion of brand entities in various cities is getting higher and higher. On the other hand, with the widespread use of "cooking bags" by take-away merchants, the speed, stable quality and more standard of take-away food delivery are guaranteed.
If take-out has adapted to the fast-paced lifestyle and lazy economy, then this wave of "prepared dishes" shows that the pursuit of fireworks and ceremonies has promoted the home economy of new families.
Instant cooking, instant heating, instant mixing and instant eating are the industry definitions of pre-cooked dishes. Carefully selected ingredients, research and development of chef's secret flavor, and 70% to 80% of cooking are standardized in standardized factories. Through quick freezing and cold chain preservation, you can simply fry, stir-fry and stir-fry when you get home, and restore the taste of food to over 890%. Improve the efficiency of food in the case of good taste, with pot gas, atmosphere and good experience.
Referring to the situation of "preparing food" in Japan, Japanese meal consumption can be divided into three categories: internal meal, Chinese meal and external meal. "Eating in" refers to purchasing, processing, cooking and eating by the family itself, which takes a long time and is limited by cooking skills, so there are fewer categories to choose from. "Chinese food" means that consumers buy ready-to-eat products (including C-side dishes) and eat them at home, in the workplace or in convenience stores. They are rich in categories, delicious and healthy, and have an efficient life. "Eating out" means that consumers buy and eat in restaurants, izakaya and other catering channels. According to the report of "Future Think Tank", in recent years, with the aging of Japan, the miniaturization of families and the improvement of female employment rate, the "Chinese food" market has grown particularly significantly in the whole food industry, with an increase of 27% compared with 10 years ago. Undoubtedly, prefabricated vegetables will form a strong consumption trend, a huge market and rapid growth in the domestic market.
At present, there are more than 5,000 kinds of prefabricated vegetables on the shelves of supermarkets in JD.COM, and the turnover of prefabricated vegetables increased by1year in 202 1 .56%. "Meituan buys food" Aauto's faster dishes, light sugar baking, secret braised dishes and other prefabricated dishes have become the daily purchase products of many consumers in first-tier cities.
In 20021year, the sales volume of semi-finished ingredients and prefabricated vegetables of "Boxma Xiansheng" was four times that of 2020. Tmall's top ten new year's goods data show that during the Spring Festival of 2022, the sales of Tmall's prefabricated vegetables increased by 16 times year-on-year.
Combining the supermarket and community store industries, we get the enlightenment that in the innovation and transformation of the traditional business model, we should first really combine the scene of cooking and eating at home, and reorganize the primary fresh products from specifications, packaging, primary processing and collocation on the basis of the previous clean vegetables and refined cabbage, so as to reduce scattered sales and rough sales. Second, vigorously adjust the commodity structure of cooked food, staple food and Japanese food, especially small and medium-sized chain stores and community stores, abandon the so-called "central kitchen" plan, seize the mature manufacturers of "prepared vegetables" that have risen rapidly in recent years, deepen cooperation, enrich prepared vegetables and improve the commodity structure. Third, according to their own on-site processing, on-site manufacturing and selling conditions, combined with local eating habits and consumption preferences, through standardization and on-site processing, 3 to 10 pre-cooked dishes with their own brands were launched to form their own sales characteristics.
When the industry is generally declining, the rise of prefabricated dishes undoubtedly provides us with a good development direction for supermarkets and community stores with fresh food and ingredients as the last watch. It is worth our bold attempt and exploration to cater to the consumption trend of prefabricated dishes in all directions, fully satisfy the family kitchen and dining table, and provide a more exquisite, worry-free and delicious dining consumption plan.
Come on, fellow traveler.