1. An attractive activity plan for clothing stores to deal with out-of-season goods.
1, regular new. Although it is clothing, the audience is different. There are children's clothes and children's clothes. The store mainly targets the audience. Push some new styles regularly to ensure that customers who like new styles can stop by your store to watch and attract new customers. At the same time, it can give old customers new choices.
Apply for a membership card and send gifts or clothes in the store with the required points. This method is mainly aimed at some customers who often go shopping in the store. It can not only make customers profitable, but also increase the income of the store. It is beneficial to both customers and shopkeepers. The specific points can be determined according to the local consumption level. Generally a store, 1 yuan is 1 minute. Accumulate 500 points or 1000 points and get a gift. If you accumulate 2000 points, you can buy new clothes in the new store.
2. Do activities regularly. You can do some activities every holiday. Some stores just write to thank new and old customers for their support, and buy one get one free, or subtract 20 from 100. These are the points that attract consumers' attention. Some customers have no demand, but they also want to go into the store to see which clothes are worth buying or giving to relatives and children.
3. Seasonal clearance. This has always been a good way to clear the warehouse in the clothing industry. Spring has just begun, and we can still handle some cotton-padded jackets in winter. For most customers, as long as the quality is good, they can fully stock their children and wear them in winter. The most important thing is that the price is right. As long as the winter clothes in the store make money, they can be completely liberalized, which can not only withdraw funds, but also need not find a place to put the goods, and do not worry that no one will buy the old styles.
4, the style is not easy to sell, you can do special treatment. Business people should be witty, not stubborn. For some stores that cling to the price and are not easy to sell, they can only end up at a loss. A witty businessman needs to deal with clothes at a special price as soon as he finds that the style is not easy to sell or the customer's evaluation is not high. In order to avoid hoarding a lot of goods.
Second, the clearance skills of seasonal clothing
Clothing season change includes two aspects: first, it is clear when the goods will be available next season; The second is to know when to start processing the goods of the season. If a shopkeeper doesn't know how to deal with seasonal goods in time, then he certainly doesn't know how to change seasons in time, because this is a related link, because if a large number of goods in this season are not handled well, he will postpone the goods in last season wishful thinking (first, he wants to sell some products to increase cash flow; Secondly, I thought that if the goods were imported next season, the existing ones would be more unsalable. )
1, activity creativity in place
At present, food, health care products, all kinds of clothing, stationery and other commodities regard promotion as an immediate marketing tactic, which leads to endless and numerous promotional activities in shopping malls, pharmacies, parks and squares, which dazzles consumers and gradually loses interest in small and medium-sized pure promotional activities (discounts and gifts).
In order to stand out from numerous promotional activities and attract consumers' attention quickly, we must work hard on the creativity of the activities and strive to conform to the principles of three new and four special sp activities.
A. Three new policies: new customers, new selling points and new forms of activities.
B. Four principles: popularization, public welfare, authority and timeliness of news.
2. Pre-publicity activities are ready.
Promotion activities need more people to know, understand and even take direct action-buy products. Naturally, many people need to know and participate in this activity to achieve our purpose of publicity and sales.
Therefore, to spread the event notice to the maximum extent, it requires the cooperation of advertisements and the intervention of advertising media. Common ways to publish event notifications are:
Activity np, TV subtitle preview, broadcast activity dm, newspaper stickers, posters, and activity notices printed on terminal packaging (such as station cards and stop signs).
Moreover, it is more interesting and effective to publicize the mechanism of the product while releasing the activity notice than simply advertising the product.
3. The atmosphere is in place
The on-site atmosphere of publicity activities is created by our publicity materials layout, personnel image and on-site organization. The atmosphere directly determines the attraction, number of people gathered, sales volume and publicity effect of the event, which can not be ignored.