Unilevr was chosen for the following reasons:
1. I like Unilever's products. Your products are my necessities. The impression that people in your company look at things philosophically makes me feel very warm. I wish I could know more about your company.
Your company is a famous multinational company in the world. It has a high-level management team. In addition, it is famous for novice training and learning tree training. Just as one person is better than another, one group is better than another. If I can study or work in an organized team in your company, I believe I can help myself to enhance my value.
3. In China in the future, there will be a very broad market for fruits and food, and your company will also have great prospects. Therefore, I also want to observe the future and development direction of China sales market through studying in that industry.
I have some sales experience. I also have some personal networks in my sales field, which will help me to enter the sales practice efficiently.
My major can help me understand sales better. As an economics major, I know something about e-commerce and market, and I have also studied the sales market, which will help to understand the essence of sales at a higher level.
These are the reasons why I chose Unilever. thank you ...& gt& gt
Question 2: I was asked about the difference between P&G and Unilever in the interview. Hello, I'm glad to answer your question. The difference between P&G and Unilever is that Unilever is more focused on food. P&G has recently sold part of its food business in the United States, and now only customers are left.
Fried potato chips
Every brand under Procter & Gamble is good at continuous innovation and continuous optimization of combination; Unilever won by exploring potential markets and meeting the needs of local consumers. At the same time, P&G flexibly formulates corresponding promotion strategies according to products, prices, channels, locations and other factors. Unilever pays more attention to the choice of differentiated promotion methods from the perspective of product life cycle. Therefore, they each provide different benefits to consumers and maintain their respective attractiveness.
Only competition can produce a steady stream of power; Only competition can maintain real quality. Just like Coca-Cola and Pepsi, McDonald's and KFC, Procter & Gamble and Unilever are such a pair in the consumer goods industry.
The tug-of-war between Unilever and Procter & Gamble has always been the eternal theme of the global daily chemical industry. But now, Unilever, which has a history of more than 70 years, has shown its old state: since 1996, Unilever's sales have been declining, while P&G has maintained a good growth trend. In 2004, the revenues of Unilever and Procter & Gamble were close to $52 billion, while the annual profit of Procter & Gamble was $6.4 billion, while the profit of Unilever was only $2.42 billion. In the end, P&G replaced Unilever as the global leader in daily necessities. When it comes to Unilever, most consumers can think of Lux, Xia Shilian, Vaseline, Mystery and Xue Lu. However, in the shampoo market, there is a certain gap between Unilever and Procter & Gamble in brand number, brand depth and market share, especially the lack of dandruff brand, which may be Unilever's pain all the time. At present, Unilever's Lux and Xia Shilian's hair care brands are undoubtedly the five sons of P&G-Rejoice, Pan Ting, Head & Shoulders, clairol and Sassoon.
According to CCID's previous report, P&G has 65% market share in the shampoo field in China, of which Rejoice, Head & Shoulders and Pan Ting account for half.
For a long time, the dandruff market has a large space, and the demands of shampoo brands for dandruff function seem to be similar. Therefore, if you want to occupy the market, it is not enough to just put your own functional demands in place and be ruthless. Unilever certainly knows this better.
P&G's brand development ability has always been praised by the industry. The reason why many shampoo brands can look "consistent with the outside world" is not only that P&G dares to "self-attack" and achieve "* * * common prosperity", but also that the brand line appeal is clear: Head & Shoulders is an expert in dandruff removal, Pan Ting is good at nutrition and health care, making hair smooth and supple, and Sassoon shows professional hairdressing effect, while clairol contains herbal essence.
I hope it helps you. Give a good review. Or you can keep asking me!
Question 3: Why did you choose FMCG industry? Advantages and disadvantages of FMCG industry? FMCG is the abbreviation of fast-moving consumer goods.
The so-called fast-moving consumer goods are necessities that consumers can easily accept, can consume in a short time, and may buy repeatedly after purchase.
Fast-moving consumer goods industry is a very active industry category in today's society. The earliest concept of FMCG did not start from food, but from washing products, cosmetics and personal care products. However, due to the layout of stores, more and more of these goods are sold together. Under such conditions, the concept of fast-moving consumer goods gradually extends to food, condiments, beverages, wine, paper products, health care products and even OTC drugs.
2. What are the characteristics of FMCG?
Compared with other types of consumer goods, FMCG has obvious differences in purchase decision and purchase process.
1, FMCG can be consumed in a short time and may be purchased repeatedly.
2. FMCG is an impulse purchase product, and the impromptu purchase decision is dominant, and it is insensitive to the suggestions of many people around it. Purchase often depends on personal preference, and similar products are rarely compared repeatedly.
3. Product appearance packaging, advertising, price level, point-of-sale layout, product display and other factors play an important role in sales.
4. The brand value of products is a very important factor in sales. Consumers are highly sensitive to the brands of fast-moving consumer goods. The brand awareness and reputation of products directly affect consumers' awareness and loyalty to the brand, thus affecting consumers' buying behavior and product market share.
5. Product quality is easy to be directly felt and judged by sellers, which has a decisive influence on consumers' second purchase behavior and loyalty.
6. Compared with durable consumer goods such as clothing, toys, furniture, kitchen utensils, gas appliance, household appliances, automobiles, communication products, IT products and real estate, fast-moving consumer goods have the characteristics of lower absolute prices.
3. What are the characteristics of FMCG industry?
Domestic fast-moving consumer goods are products with high consumption frequency, short use time, wide consumer groups, high requirements for consumption convenience, diverse and complex sales channels, and coexistence of traditional formats and emerging formats. And the industry concentration is gradually rising, and the competition is more difficult.
Question 4: Why did you choose an international company like Unilever? More formal.
Question 5: The examiner asked, "Why did you choose to do sales?" How to answer? 1. The return on sales is compensated by one's own performance. This is a fair job, and at the same time, it can stimulate your enthusiasm and constantly challenge yourself. Young people should be as bloody as wolves;
2 through their own sales, consumers can buy their favorite and authentic goods, which is very fulfilling;
I can deal with many people. I like to communicate with others and make friends.
Question 6: Tencent and Unilever both got the summer internship offer, so as a person who has worked in KPMG for ten years, how do you choose? I just want to tell you one thing. Really don't think so much. Take advantage of the opportunity. After all, there are not many such internship opportunities, and people's opportunities will always be lost, so it is impossible to fully consider them. Personally, I think the internship is a very good opportunity for you. Moreover, according to my ten years' experience in the workplace, the average enterprise intern has a greater chance to stay. Most of the time, clothes are just a shelf, and only you know whether the appearance is good or not. So the academic qualifications you mentioned are very, very secondary. In today's society, I think many friends who are looking for a job must change a basic point of view: beautiful clothes are secondary, that is, your background, education and school are secondary. The most important thing is what value you have brought to the enterprise and what contribution you have brought. That's the point. There is not a boss who doesn't like competent employees. For investors, entrepreneurs or shareholders, strength is the most critical. So, think about it and do it. Practice hard, this is of course my advice to you. It's up to you. A word for you: society is the best university, so your college life has just begun.
Question 7: Why did you choose Xiaoyunjie's February 12 news? A few days ago, Pearson issued an appointment announcement. Xiao, a name that sounds strange to most people, suddenly appeared and became the new head of Pearson Greater China.
With the aura of "the 50 most influential business women in the world", Xiao's cross-border is amazing, but at the same time it can't help but make people wonder: Why Xiao?
Cross-border monster? The technical background is small chips.
He used to be senior vice president of SAP, president of China, general manager of Nokia Capital Communications Co., Ltd. and vice president of Nokia (China) Investment Co., Ltd., and his resume has nothing to do with his education. Let a TMT professional manager take charge of China's business. What medicine is sold in Pearson gourd?
Expand your vision to Pearson's global business, and maybe you will have some answers:
First, the education business has undergone a comprehensive exchange of blood
At the beginning of 20 13, John? After Fallon became CEO of Pearson, the presidents of six regions of education business, including North America business area, emerging business area (also known as international business area) and core business area, exchanged blood together.
Tamara was appointed. Minico? Scocaro is the President of Emerging Markets, responsible for emerging markets including China, Brazil, India and Africa. This Tamara lady is a small designated publisher. She used to be the CEO of Trax, a technology company, and was in charge of marketing at Procter & Gamble, Cadbury and Kraft Foods.
Second, technical executives are reused.
In addition to the business presidents of six regions, John? Fallon also had a large-scale exchange with other Pearson executives. In this process, high-level talents with technical background and working background in developing countries are valued. For example, in Bill & #183; Before appointment; Melinda. Kate, chief communication officer of the Gates Foundation? Jeames is Pearson's Chief Affairs Officer (CCAO); Appoint harish, former president and chief operating officer of Unilever? Manwani is an independent non-executive director of Pearson Group ―― he is a member of the board of directors of Hewlett-Packard Company and a hero of Unilever's entry into the Indian market.
It is not difficult to see that Pearson's new team has a rich technical background, which is necessary in the process of digital transformation. Xiao Yunjie, who has rich experience in TMT field, is naturally a good candidate.
Business trend: North American market turns to emerging markets.
North American business previously accounted for about 60% of Pearson's income, which is an absolute pillar. However, the profit of the North American business fell sharply in the fourth quarter of 20 13, which caused Pearson's stock to fall by 8% that day, the biggest drop in ten years.
The education industry environment in North America is really worrying: the financial pressure in the United States, the reform of core curriculum integration, and the decline in the enrollment rate of colleges and universities are all unfavorable factors. In addition, Pearson's high restructuring costs (about $280 million, 20% higher than expected) and large investment are also worse.
Emerging markets have become new growth points, especially South Africa and China. From 2009 to 20 12, Pearson's income in emerging markets doubled, and the income from digital services alone exceeded $3 billion. This also makes Pearson place more hopes on emerging markets.
SAP, which once had a headache for the stagnant market in China, doubled its performance in two years after moving to Xiaoyunjie. Such skills and courage are certainly what Pearson needs most now.
Emerging markets invest heavily in China, not far behind?
For Pearson, there are three emerging markets, namely, India, Brazil and China. Looking at Pearson's actions in India and Brazil may help to predict his next move in China:
India: Establish a joint fund to incubate entrepreneurial projects
Pearson Affordable Learning Fund (PALF) is jointly established by Pearson and two other angel investments, and the investment in educational products in India is mainly hatched through PALF. Investment cases include: two generations of love training schools and educational entrepreneurs incubators. PALF is characterized by frequent sales, but the amount is small ―― the largest single investment is only $500,000.
When selecting projects, PALF adopted the following auditing strategies: First, innovative teaching methods and high-end >>
Question 8: Why did fast-moving consumer goods giants like Procter & Gamble and Unilever decline? Personally, I don't think they can be said to have been impacted by e-commerce. With the rise of e-commerce, consumers are more selective. For example, when entering the supermarket, the brand selectivity is limited, and the products displayed are mainly mass products. The e-commerce platform has various products at home and abroad, and previously unknown brands can now be seen by consumers.
Question 9: Tencent and Unilever both got summer internship opportunities. How do you choose the industry you are interested in? Let's just say that interest is very important.
Question 10: Why choose FMCG industry? Why Unilever? 10 point