McDonald's opened as a community restaurant in Des prance, Illinois in 1955, but today, it has opened more than 30,000 restaurants in more than 0/00 countries around the world, making it the largest fast food service organization in the world.
McDonald's knows that to succeed, it must operate flexibly and adapt to social changes. 1975, McDonald's opened its first "drive-through store" in Xie Lavista, Arizona, USA, to cater to the increasing use of vehicles by the public.
McDonald's food styles are also increasing to meet the changing tastes of consumers. Knowing that the market needs convenient, fast and high-quality breakfast, the company introduced bacon and egg burger TM in 1973.
founder
Raymond Albert Crocker (1902- 1984)
At the age of 52, Ravenlock was the sole distributor of a milkshake machine with a "multi-head agitator". He was impressed by a small hamburger chain in San Bernardino, California, which used this milkshake machine. He felt that there was much to be done, so he bought the franchise from his boss, McDonald's Brothers, and established McDonald's Company in 1955.
Ravenlock said that the success of McDonald's lies in "we take the hamburger business more seriously than anyone else". He adheres to strict standards and is committed to providing customers with consistently excellent quality, fast service, clean environment and distinguished enjoyment. With innovative cooking technology, a professor at Harvard Business School described his position in the service industry as comparable to that of Henry Ford in the automobile industry.
China Hongkong McDonald's Restaurant
The first McDonald's in China and Hongkong.
McDonald's Limited was established in Hongkong, China on 1975. The first McDonald's restaurant in mainland China and Hongkong opened in Paterson Street, Causeway Bay, providing the first American giant restaurant for local people. Up to now, there are more than 200 McDonald's restaurants in Hong Kong with more than 1 10,000 employees. In addition to McDonald's restaurants, McDonald's also provides restaurants to cater to the tastes of different customers.
Not only provide customers with all kinds of cakes, pies and muffins, but also provide all kinds of specialty coffee and tea.
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Mcdonald's information summary
Xinghua McDonald's is the 1 1 McDonald's restaurant in the world, and it was put into service on 1989.
In 2003 alone, China-Hong Kong McDonald's used more than 32.5 million American Grade A eggs, more than 25 million pounds of French fries and more than 4.4 million pounds of beef to provide customers with various delicacies.
China-Hong Kong McDonald's is the first catering group to implement a total ban on smoking in China and Hong Kong.
Uncle McDonald holds magic and educational performances for children in about 1000 schools and hospitals in China and Hongkong every year.
Hamburg University was founded in 196 1 year, aiming at training McDonald's employees from all walks of life and providing them with on-the-job training, so that they can continue to learn and grow in their work. The seventh McDonald's Hamburg University in the world-Hamburg University in China opened in 2002.
McDonald's and Community Relations
China, Hongkong and McDonald's has been committed to participating in various social charity activities to give back to the society. We pay special attention to the needs of children. The first "ronald mcdonald house" in Asia was established in 1996 to provide services and help to the families of hospitalized children.
In support of "McDonald's World Children's Day 2003", 2003 volunteers, including children and adults, gathered in olympian city Open Square on June 5th+10/October 5th, 2003 to perform this year's theme song "Love Children" in sign language, breaking the Guinness World Record with love.
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Applicants must have the financial strength of 2.5 million yuan to 3.2 million yuan, live in a community with a restaurant, and receive special training and a series of interviews from 16 months to 18 months.
Franchise/node /87
McDonald's will start franchising in China-it will cost 2.5 million yuan to join.
It is not easy for an individual to join in and open a McDonald's restaurant. It is understood that according to McDonald's requirements, the scope of franchisees will be strictly limited to individuals, not companies. Applicants must have financial strength of 2.5-3.2 million yuan, live in a community with a restaurant, and receive 16 months-18 months of special training and a series of interviews.
McDonald's plans to open eight to 10 franchise stores in Chinese mainland by 2006. At present, McDonald's has opened more than 600 chain stores in Chinese mainland.
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news . eastday/epublish/big 5/paper 148/2006 5438+00824/class 0 148000 1 1/hwz 47 1437
The east. Com: For many private investors who are eager to start a business, McDonald's franchise is undoubtedly of great attraction, and many people's dreams are likely to come true in two years.
Chen Bide, president of McDonald's China Development Company, recently revealed to reporters that McDonald's will start to establish a franchise chain system in the Mainland in 2003, and the cost of personal investment will not be less than 300,000 US dollars. The standard for McDonald's to choose a partner is very simple, that is, only choose individuals, not enterprises. Therefore, private investors in China will undoubtedly have good investment opportunities.
It is reported that McDonald's plans to open 65,438+000 new McDonald's restaurants every year in China in the next few years. Franchisees need to invest 2-3 million yuan. McDonald's invests in land and buildings, while franchisees invest in equipment, trademarks and decoration. Through the franchise system, McDonald's income is charged to franchisees according to the percentage of product turnover. Franchisees earn profits by operating restaurants, and the daily business of restaurants is handled by franchisees.
McDonald's used to keep a low profile in franchising. Chen said that McDonald's low-key is not to monopolize profits, but because China has not yet issued a franchise law, and McDonald's does not want to take risks. McDonald's has been discussing legal construction with relevant parties in China. In 2003, China will promulgate the franchise law. This time is the best time for McDonald's franchise. , reference:. qid=7006042900624，