The women's clothing produced by Tik Tok Li Xiaoyu is Su Mu's brand, including clothes, furs, clothing, shoes and so on. Li Jiteng and Cao Yuqing's "Su Mu" brand is suitable for more consumers because of the high-end positioning of Shaoshu women's wear, Han Ou Fengge and mature beauty women's wear. When the live broadcast mode of 17 gradually emerged, Li Jiteng and Cao Yuqing saw the business opportunity of online sales and invited Keke _baby, a Taobao anchor who had a close relationship with them, to start live broadcast activities in Sumu.

Tik Tok, a short video social software with musical creativity, was hatched by ByteDance. Tik Tok broke the red line. This software was launched on September 20, 20 16. It is a short video community platform suitable for all ages. Users can choose songs, shoot music works and form their own works through this software.

Tik Tok platform is generally young users, mainly electronic music and dance music. The video is divided into two schools: the dance school and the creative school. The common feature is that they all have a sense of rhythm. There are also a few users who play lyric music to show their coffee drawing skills, which has become a clear stream of Tik Tok coil.