Miyaya Bookstore, the holy place of punching cards in Japan, provides lifestyle suggestions for consumers through books, movies, music, sports, education, information and other media. Previously, this bookstore has opened 1500 branches in Japan, with more than 66 million members, accounting for more than half of Japan's total population (654.38+268 million), and it is still growing at a rate of 4 million to 4.5 million people every year.

Not long ago, it was reported that Tomoya Bookstore would open its first store in Chinese mainland in 2020. The official announcement of Tianmuli, a new commercial complex in the west of Hangzhou, said that this store covers an area of more than 3,000 square meters.

1, a "club" bookstore that doesn't sell books to make money.

In Miyake Bookstore, books are just a way to link life proposals. Tourism consulting service next to travel books, display of ingredients and cooking tools next to recipes, flower pots and seeds next to gardening books are the goods that really trigger buying behavior. These goods are carefully selected by Sanwu Bookstore, which are usually expensive and become a source of profit for the bookstore. Even the most basic cup of coffee is an important source of profit.

2. Bookstores with wide brain holes: livable and suitable for business.

3. Driving force: big data covering 1/2 Japanese population.