After the outbreak of the COVID-19 epidemic, it seems difficult to buy and sell vegetables at the same time in some places. On the one hand, consumers feel that buying vegetables and fruits in the supermarket is risky and have to "buy faster" online. However, in the planting base, the phenomenon of "not selling" is also very common, mostly because the original buyers did not come, or the catering enterprises that originally supplied them closed down, resulting in unsalable products.

In Shanghai, some agricultural products planting bases thought of "change": packaging all kinds of vegetables into "packages" and sending them directly to citizens' homes through third-party express delivery. According to the current distribution efficiency, it can usually be delivered the next day. As a result, farmers' vegetables were sold, and citizens also had fresh vegetables on the table. No wonder some farmers told the author: "This attempt has given us great inspiration, and we can sell it like this in the future."

The phrase "you can sell it like this in the future" reflects the change of thinking. In fact, it is not only vegetable farmers who realize that they need to change their sales methods and concepts. After the outbreak, the Ministry of Agriculture and Rural Affairs set up an online platform for agricultural products, and published more than 4,000 information on the supply of farmers' cooperatives in official website to help agricultural product planting bases across the country "SIP" online; At the same time, matchmaking meetings will be organized to encourage planting bases to cooperate with e-commerce platforms to sell agricultural products online. Many agricultural products planting bases no longer wait for people to come to their homes, and many agricultural products are no longer kept in boudoir. Orders from all over the country have eased the current "difficulty in selling vegetables" and "difficulty in selling fruits".

It is worth mentioning that in order to change the sales methods, we should not stop at direct sales and online sales, and sometimes we should go further and be sensitive to the latest consumption habits. For example, many farmers choose to sell agricultural products live. Mayor of Quzhou City, Zhejiang Province, and county magistrate of xuwen county City, Zhanjiang City, Guangdong Province sell oranges and pineapples. Although their image is not as good as those of professional anchors with bright teeth, their familiarity with agricultural products far exceeds that of professional anchors, and the number of fans and the conversion rate of live broadcasts are also considerable. What's more, the mayor and county magistrate took the lead in calling for local agricultural products, which also made a good start for local farmers and encouraged them to embrace change and take the initiative to "sell melons".

In an extraordinary period, "one change" eased the "selling difficulty" of agricultural products; However, after the economy and society returned to normal, the buyers of Tiantou came again, and the wholesale market became popular. Can farmers keep their enthusiasm for change? It may require the efforts of all parties. For example, can internet companies grasp the new trend of planting development from this new phenomenon of agricultural product sales? Can government departments at all levels recognize some new characteristics of market demand changes from the live broadcast led by the mayor and county magistrate? If the long-standing "selling difficulty" of agricultural products can stimulate a more convenient and efficient marketing model after this epidemic, it is also a new example of "organic crisis".