A nursing home is a non-profit organization that provides elderly care services to the elderly, also known as a nursing home.
Ping An of China leverages the Internet to build the "Ping An Good Doctor" mobile medical platform to provide family doctor, consumer medical and other services. As of the end of 2017, Ping An Good Doctor's AI-assisted in-house medical team had 888 medical personnel, with an average daily online consultation volume of 370,000 times.
As my country enters an aging society, various types of capital are vying for the elderly care and health market. Insurance capital has a long cycle, large scale and strong stability, which is a natural fit with the elderly care and health industry. The insurance industry has always had a strong willingness to invest in the elderly care and health industry.
On the other hand, the country has successively introduced various policies involving the elderly care and health service industry, which is the key to promoting large-scale investment of insurance funds in related fields.
In October 2015, the National Development and Reform Commission and the China Insurance Regulatory Commission jointly issued the "Guiding Opinions on Matters Concerning the Insurance Industry's Support for the Construction of Major Projects", proposing to give full play to the unique advantages of long-term investment of insurance funds and risk protection of the insurance industry. Support the construction of livelihood projects and major projects including elderly care, medical care, and health.
The "Guiding Opinions of the China Insurance Regulatory Commission on the Insurance Industry Supporting the Development of the Real Economy" issued in May 2017 further clearly stated that "support insurance funds to participate in investment in medical, pension and health industries, and support insurance funds to invest in new, Establish senior care communities through equity participation, mergers and acquisitions, increase the supply of social senior care resources, and promote the coordinated development of the insurance industry and the senior care industry. ”
“At present, the insurance industry has become an important force in investing in the senior care and health industries. Yuan Xucheng, director of the Personal Insurance Supervision Department of the China Insurance Regulatory Commission, introduced that as of the end of 2017, eight domestic insurance institutions had invested in 30 retirement community projects in 18 provinces and autonomous regions in China, covering an area of ??11.5 million square meters and an actual investment amount of 29.9 billion yuan. , with a designed number of beds of 43,435. Several retirement community projects have entered the operational stage.
In addition to direct investment in the construction of senior care communities, many institutions are also involved in the senior care industry through equity funds, acquisitions, etc.
Support insurance institutions to strengthen cooperation with professional medical institutions and senior care operators. Through equity, *** jointly initiate the establishment of senior care service enterprises and health management institutions to build senior care, medical and rehabilitation services based on senior care communities. , hospice care and other services, and constantly explore and improve the investment model, operation model and profit model of the commercial elderly care industry suitable for my country's national conditions.
Extended information:
With a total investment of 17 billion yuan and a total area of ??1.5 million square meters, China Ping An’s Tongxiang Ping An comprehensive health and elderly care service community has been launched in Tongxiang, Zhejiang. The project is divided into two sections: South (Gaoqiao) and North (Wuzhen). The Gaoqiao section covers a total area of ??about 2,800 acres and has a planned construction area of ??about 800,000 square meters. This section is adjacent to Gaoqiao high-speed railway station; the Wuzhen section covers a total area of ??about 2,800 acres and a planned construction area of ??about 800,000 square meters. The land area is about 1,200 acres, and the construction area is about 600,000 square meters.
The person in charge of the real estate company of Ping An of China revealed that Tongxiang is its first location for investment in the Yangtze River Delta elderly care industry. In addition to radiating to the Yangtze River Delta region, Ping An plans to invest in the Bohai Rim, Pearl River Delta, and Southwest China in the future. , Hainan Island carries out the layout of the elderly care industry, forming scale and chain effects.
In terms of profit model, Ping An’s choice is “lease + sale”. By integrating upstream and downstream industry chains such as commerce, tourism, vacation, medical care, and training, it creates a one-stop health care and elderly care industry for all ages. comprehensive platform.
Industry insiders said that insurance companies are now increasingly eager to invest in retirement real estate: to break the status quo of highly concentrated life insurance product types; to seek new investment products; to seek investment opportunities with long-term stable cash flow returns and Meet customers' real insurance needs. Although insurance companies have broad prospects for investing in the elderly care industry, at present, insurance funds still need to overcome some institutional barriers to enter the development of elderly care real estate.
According to the China Insurance Regulatory Commission's "Notice on Issues Concerning the Investment of Insurance Funds in Equity and Real Estate (Draft for Comments)", insurance companies investing in senior care real estate projects should clearly define their positioning, verify the asset boundaries, and are not allowed to develop, construct or invest on their own projects; the property rights of senior care projects shall not be sold in the form of spin-offs; the property rights of senior care projects shall not be used to obtain sales income; insurance funds shall not be misappropriated for other purposes.
However, the funding for Ping An Tongxiang’s “Health Care and Retirement Comprehensive Service Community” project comes from the group’s own funds, so there are no policy obstacles. At the same time, the person in charge of Ping An Real Estate Company also said that in the future, he will consider attracting funds from all parties to jointly participate in the development of related projects. Industry insiders believe that senior care real estate projects play a positive role in promoting active local transformation and upgrading. As some senior care projects are implemented, their driving effects will gradually emerge.
Xinhuanet-Is it difficult to enter an "insurance-based" nursing home?