The centuries-old aroma of Zhaoji beef in Xinxiang City, the memory cut by time, is the century-old life of Zhaoji spiced beef passed down from generation to generation. This kind of life gives a city memories, and those things called history can be truly touched, tasted, and awakened by the people.

The century-old Zhao Ji has been passed down from Shangqiu, Henan, to Kaifeng in the late Qing Dynasty and the early Republic of China to today's Xinxiang City, through dozens of generations. The brand name has been passed down from the original "Dejuzhai" and "Yuxingzhai" to today's "Centennial Zhaoji" and has gone through changes with the times.

In the early days of liberation, Zhao Yinqiu, the successor of Zhao Ji, moved his family from Kaifeng to Xinxiang, and sold "Zhao Ji Spiced Beef" near Yuan Pingyuan Shopping Mall and the old train station in Xinxiang City

In the early 1980s, "Zhao Ji Spiced Beef" was sold from a cart at the entrance of "Tongshengguan" on Xinrong Street, a gathering place for the Hui people in Xinxiang, and was rumored to be "Old Zhao Beef" by the people at that time

< p>In 2011, it was recognized as an "Intangible Cultural Heritage Inheritance Craft" by Xinxiang City. At the same time, it was rated as an "Integrity Unit" by the Xinxiang Price Bureau.

In 2012, it was rated as a "China Henan Time-honored Brand" by the Henan Provincial Department of Commerce.

In 2013, with the unremitting efforts of the inheritor Li Yansong, the unique traditional delicacy of "Centennial Zhaoji" beef was brought out of the city of Xinxiang to the province and even the country. Many franchise stores have been opened across the province.

In 2014, we continued our efforts and established the "Century Zhaoji" e-commerce platform to promote the "Century Zhaoji" series of delicacies nationwide through modern e-commerce sales channels, and achieved the title of "Beef" that year. "Pong" single product sales ranked first in the country and became a gold medal merchant on "Taobao.com". The traditional delicacy "Centennial Zhao Ji" has once again become a profound memory of a city.

In 2015, it was recognized as an influential "Henan Famous Trademark" by the Henan Provincial Administration for Industry and Commerce.

In 2017, with the continuous efforts of Li Yansong, "Century Zhao Ji" has been continuously recognized by the people of Xinxiang City. Due to the needs of Xinxiang citizens, "Century Zhao Ji" has been launched in different areas of Xinxiang Additional branches were opened, including the Ideal City branch, the Civil Service Community branch, the Evergrande branch, the Paifang Street branch, the Xinjian Street branch, and the Xueyuan Road branch.

The inheritor Li Yansong inherits "Century Zhao Ji" in the new era. He does not forget the tradition in the inheritance, and he does not forget to introduce the new in the tradition, so that the time-honored brand "Century Zhao Ji" continues to rejuvenate and is remembered by the people. While enjoying the century-old flavor, it also continuously launches a series of special delicacies of "Century Zhao Ji", such as salted melon seeds, beef waffles, ox eye crisps, broad beans in beef juice, secret spice powder, and freshly stuffed beef sausages.

Every product and every delicacy is deeply immersed in the flavor of "Centennial Zhaoji" that has been passed down for hundreds of years. "Centennial Zhaoji" has been honored for centuries because of its inheritance!