1. Coca-Cola's public service telephone booth advertising is to do public service advertising after commercial advertising reaches a certain level, which is also a manifestation of a large enterprise's social responsibility.
When commercial advertisements reach a certain level, they will do public service advertisements, which is also a manifestation of the social responsibility of large enterprises.
Although some people will vomit his feasibility or say that drinking coke costs money-but as far as his public welfare and commercialization are concerned, he is successful and will leave a very positive image to the society.
2. Go home for dinner APP "Go home for dinner" is the largest home kitchen enjoyment platform in China. It's an O2O platform based on geographical positioning, enjoying the delicious food around you. It devotes itself to finding chefs, providing safe and delicious home cooking for busy office workers and young people who don't want to cook, solving the docking problem between healthy eating demand and excess productivity, and creating a brand-new lifestyle.
The copy of this APP is similar to the above picture, which evokes the feeling of home and makes office workers who are away from home have the desire to shop.
3. Nongfu Spring is very conscientious, and the advertisement can be closed in the lower right corner.
Very conscience, you can turn off the advertisement in the lower right corner.
Probably the first business in China to do this, most viewers are disgusted with advertisements, and most video websites regard advertisements as the main privilege of paying members, so Nongfu Spring will make users curious and identify with each other. Even if I turned off the advertisement directly, I still remembered Nongfu Spring.
In addition, the general advertisement is 15 seconds, but it is 2 minutes 15 seconds, which reaches the feeling of a "micro" documentary.
4.# Wu Yifan's H5 is about to join the army # I wonder if you still remember the "Wu Yifan joined the army" H5 that was rumored by friends circle at that time. Although the whole picture looks a little rough, it doesn't affect its popularity at all. As for how much conversion rate this marketing can bring to this game, it can't be tested for the time being, but at least the brand awareness is still there.
Many network analysts said that Wu Yifan's fans are mostly women, and the audience of the game is mainly men, so it is not appropriate to use Wu Yifan as the endorsement.
Such a simple truth, brokers should be aware of it when they create.
However, Wu Yifan is used as an endorsement precisely because he has many fans, and most of them are female fans. Because women are more willing to spread and share these novel information or things (compared with men). So the CPM (cost per thousand people) here will be lower. When something is constantly being spread and exposed at the same time, passers-by (assuming it is a man) can't help but pay attention to it curiously, and when this passerby happens to be a game fan, he will try to play games. And it is best to attract female fans to play this game. When there are female players in the game, male players have no worries.
When the cost of trying something is low and the exposure is large enough, the conversion rate will naturally come up.
5. Beauty camera: "I look good, the world looks good" "What looks good? Good-looking, it is said by the mirror; Good-looking, said by the person you like; Good-looking is what the whole world says; Good-looking, no need for others to say; Looking good means liking yourself; I look good and the world looks good. "
"What is good? Good-looking, it is said by the mirror; Good-looking, said by the person you like; Good-looking is what the whole world says; Good-looking, no need for others to say; Looking good means liking yourself; I look good and the world looks good. "
As a loyal user of beauty camera, when I first saw the advertisement of beauty camera endorsed by AB on TV, I unconsciously uttered a "Wow …", which was a feeling of being put into my heart by a word. I immediately took out my mobile phone and turned on the beauty camera to take a selfie.
After careful scrutiny, you will find that the copy itself is actually illogical. The most important thing is the following two sentences: "to look good is to like yourself;" I look good and the world looks good. "
Ultimately, all the products of Meitu Xiu Xiu's family are popular because every girl is actually an ugly duckling who longs to be a white swan and Cinderella who longs to be loved by Prince Charming. This is why my girlhood is so popular, because it is every girl's girlhood. This insight was captured by the beauty camera and expressed in this wave of movement.
6. When it comes to the Forbidden City Taobao, everyone thinks of "Three Emperors and Five Emperors" and "Mighty and Solemn", but recently, pictures like the above have successfully refreshed everyone's understanding of the Forbidden City, which has amazed many advertisers. Under its "softness", it is "Taobao in the Forbidden City". Many people in the circle of friends say that buy buy is going to buy the same model of the Forbidden City, which shows that this cute and cheap painting style is increasingly accepted by the public.
7. Nike Liu Xiang has participated in the competition for so many years, and Nike has been his sponsor for so many years.
There is a reason why Nike has been a regular sponsor of Liu Xiang for so many years.
When Liu Xiang announced his retirement, Nike immediately sent a message to quit Ordinary Flying. Weibo, Business Times and Nike all have feelings.
8. I have to mention that one of the marketing of uber 20xx is Uber. Their family case has always been the focus of national attention. Every time Uber launches an activity, it can set off a storm in the city.
Not much to say, just a few pictures. Uber's poster is also very pleasing to the eye, minimalist but eye-catching.
65438+1On October 29th, McDonald's China and Uber announced their first cross-border cooperation in Shanghai. On June 30th 10, consumers can spell out their own Uber Hamburg (Uber Special Edition) with hot baked cuttlefish bread in three McDonald's concept stores in Shanghai, and at the same time get Uber Hamburg Bear. In addition to choosing black bread representing Uber, users can also choose 265,438+0 kinds of ingredients such as beef, cheese, vegetables, sauces and high-quality ingredients according to their own tastes to create their own unique Uber burger.
On February 7th, 65438, China Uber launched the first "Electric Vehicle Day" in 13 city, including Beijing, Shanghai, Guangzhou and Chengdu. All cities will launch the "Uber Electric Vehicle" option. As the world's largest instant car software company, Uber has been committed to promoting clean energy vehicles. At present, users can call clean energy vehicles through Uber in 335 cities in 54 countries around the world, making travel more environmentally friendly.
Alibaba held a strategic cooperation conference with Uber in Beijing today. The two sides opened up and integrated at the product level, aiming at creating a happier commuter service for employees. 65438+February 1, users of nail-certified enterprises can get cycling tickets by nailing.
Alibaba held a strategic cooperation conference with Uber in Beijing today. The two sides opened up and integrated at the product level, aiming at creating a happier commuter service for employees. 65438+February 1, users of nail-certified enterprises can get cycling tickets by nailing.
9. Toilet Cover At the beginning of this year, Wu Xiaobo's article "Going to Japan to Buy Toilet Cover" was like a bomb on the Internet, which made all people who didn't understand this category pay attention to this category at once.
Next, Panasonic Geller toilet lid cried all the competing products in 20xx.
What could they have done? The basic summary is to let your brand get out of its position quickly and get rid of competing products through Dongfeng.
1) According to the timeline, the second day after Wu Xiaobo's article came out, their official Weibo WeChat quickly paid attention to this hot spot. See the title below, and basically grasp the theme.
2) Then CCTV reported the story of Wu Xiaobo, but it didn't disclose any brands at that time, so it was useless to them.
2) Then CCTV reported the story of Wu Xiaobo, but it didn't disclose any brands at that time, so it was useless to them.
3) 1-2 days later, many big v's on the internet quickly linked this matter to Panasonic toilet seats.
3) 1-2 days later, many big v's on the internet quickly linked this matter to Panasonic toilet seats.
The focus of thought (fans 1 190w) did it at that time.