Poster design is a new profession based on the application of computer graphic design technology with the development of advertising industry. The main feature of this professional technology is to express advertising elements such as images, words, colors, layouts and graphics.
Combined with the characteristics of advertising media, a creative design activity or process of graphic art is carried out on the computer through relevant design software to express the purpose and intention of advertising.
Poster is an art of information transmission and a popular propaganda tool. Posters are also called posters. It is a large-scale painting attached to the street wall and hung in the window to attract the attention of passers-by with its eye-catching picture.
In a sense, the 20th century was the century of political propaganda, and posters reached its peak as a way of propaganda at that time. Among them, the two world wars, the Soviet revolution and construction, and the Spanish civil war were the peaks of political poster creation, especially in the first 50 years of the 20th century, which was the golden age of propaganda posters.
What types of posters are there? 1. Commercial poster A commercial poster refers to a commercial advertising poster that promotes goods or commercial services. The design of commercial posters should be properly matched.
Combine the styles of products and audiences.
2. Cultural posters Cultural posters refer to posters of various social and cultural activities and exhibitions. There are many kinds of exhibitions, different exhibitions.
Everyone has his own characteristics, and designers need to know the contents of exhibitions and activities in order to express their contents and styles in appropriate ways.
3. Movie Poster Computer Poster is a branch of poster, which mainly plays the role of attracting audience's attention and stimulating movie box office income.
It's a bit like a drama poster and a cultural poster.
4. Public service posters Social posters are ideological. This poster has specific educational significance for the public, and its poster themes include
All kinds of social welfare, moral propaganda, or political and ideological propaganda promote the spirit of fraternity, dedication and common progress.
Posters are mainly used to promote products, so its most prominent feature is to attract the attention of the vast number of visitors, so as to integrate them.
Steps to understand product features. For all walks of life, poster design is also divided into many types, such as single-page design, folding design, advertising design and so on.
Ok ... let's first briefly understand the nine categories of poster design.
Directory design: The success or failure of a good directory design depends on the design orientation. In other words, it is necessary to communicate with customers in the early stage, and half of the good catalog design comes from the early stage communication, so as to reflect the consumer demand of customers and bring greater sales performance to customers.
2. Menu design: Menu design requires the expression of high-end, enjoyment and other feelings, and some unique elements are used in the design to reflect the food.
3.DM design: DM is self-contained. Without the help of other media, it is not affected by the publicity environment, public characteristics, information arrangement, layout, printing,
Paper and other restrictions. Also known as "non-media advertising". Samples and instructions are brochures with a cover and an inner page. Just like book binding.
Sample. The cover and content are complete. The paper, layout, printing, mailing and giving away of publicity materials are independent.
Make love. It is precisely because DM's design and brochures are highly targeted and independent. Therefore, in order to fully serve commodity advertisements, we should
When high demands are put forward from conception to image expression, from DM design layout to printing paper, consumers can't put it down. As we have to do.
When you get a beautiful DM design card or a beautiful book, you should keep it properly and don't throw it away. Exquisite DM design publicity
Data will also be preserved for a long time and play a role for a long time.
4. Folding design: the folding is divided into 2\3\4 folds, and the paper is folded into volumes in page number order. The format size (2 10*285) is usually a company brochure or mass printing.
Product catalog size) or other sizes of books are bound into a book, or large-format printed sheets will be folded into a certain format as needed.
5. Single-page design: Single-page design pays more attention to the form of design, showing a huge amount of content in a limited space. Single page design is very common in the design of single page products.
Generally, products are advertised on the front and introduced on the back.
6. Direct mail advertising design: Direct mail advertising samples require strong pertinence, strong communication and strong impact. With the characteristics of "short, flat and fast", we can attack quickly and reach consumers.
Attract potential customers
7. Training Manual Design: A successful training manual design and production is one of the key factors for a company's product service and market brand image communication, and it is the party consolidation.
An important platform for displaying enterprises. It can integrate the characteristics of products and services, the competitive advantage and image characteristics of enterprises and other internal cultures of enterprises.
Combine external market communication
8. Address book design: According to the function and enterprise nature of the address book, appropriate composition and design elements are applied to reflect the characteristics of the address book: nostalgia and retention.
Miss and miss
9.CD envelope design: A good CD envelope design should not only impress readers in attractive form, but also be "intriguing", which is demand design.
The author has a good idea and conception, which makes the design of CD envelope form a perfect artistic whole from form to content.
Posters are widely used and the publicity effect is eye-catching. Designing a good poster is very important for activity promotion and image promotion.