The first thing to say is the membership system of Haidilao. The new membership system of Haidilao was implemented from 20 18 to 10. When writing this article, I saw that Haidilao had announced that it would update its membership system again on June 5438+ 10, 2020, but the content of the update was not big. For members of Haidilao, my suggestion is that no matter how often they eat Haidilao, they should register as members.

The introduction of the rules has been very boring, but it still needs a general understanding.

1. Registration method and scoring rules of Haidilao members

Haidilao member

Member registration methods mainly include: Haidilao APP, Haidilao WeChat official account, Haidilao store ordering Pad.

Membership grade rules:

Haidilao members are divided into four grades: Red Sea, Yinhai, Jinhai and Black Sea. The membership level is not permanent, but dynamic.

Membership points are called coin-operated fishing. It is mainly obtained by members spending in Haidilao stores in the Mainland, and 1 yuan is equal to 1 coin. You can also participate in games or community interaction in Haidilao APP to get funds.

At present, the determination of membership level is based on the growth value. The increase value is mainly calculated according to the total amount of money earned by members in the last six months and the increase value of rewards (the number of visits to the store in the last six months X 100).

As you can see, the current rule is to classify members according to their growth values obtained within half a year, 1 and make grading judgment once a month, so as to upgrade the growth values of corresponding grades and downgrade them that cannot be achieved (they will only be downgraded once at most within half a year, and only one level at a time).

Haidilao member upgrade 2.0

After 2020 1 month, the calculation period will be extended from 6 months to 12 months. In other words, starting from next year, the upgrade and downgrade will be calculated according to the growth value obtained by members in the last 12 months, and it will be easier for Haidilao members to upgrade and avoid relegation. Members who were originally stuck in the Jinhai level will be upgraded to Black Sea members in large numbers.

To better understand the new rules, here are two simple examples.

(1) Little M is an old member. On June 65438+1 October 1 day, 2020, the membership grade of Xiao M was re-determined, and the growth value of Xiao M was from June 2065438 +09+1October1day to June 2065438 +09 +2. Above 1W2 is the Black Sea, above 6000 and below 1W2 is the Golden Sea, above 2000 and below 6000 is the Silver Sea, and below 2000 is the lowest level of the Red Sea.

(2) Little M is a newly registered member. The frequency of eating Haidilao is about twice a month. Every time I spend about 300 yuan, I get about 200 yuan from APP games and interactions every month. The growth value that Xiao M gets every month is about (2x300+2x100)+200 =1000, so it takes about 2 months to upgrade from registered member (Red Sea) to Hai Yin. It takes about 6 months to upgrade to Jinhai; If the growth value of 12 months exceeds 12000, it can be upgraded to the Black Sea.

2. Why should I register as a member of Haidilao?

As for why you want to register as a member of Haidilao, let's talk about membership rights. The rights and interests of Haidilao members are mainly in the following three aspects.

Members can book or number online.

First, members can book or number online. How time-consuming it is to wait for a seat in Haidilao shop. I believe that people who eat Haidilao have a deep understanding. Holidays may not have the so-called low peak hours all day, and it is also common to queue for more than two hours during the peak hours of working days. Members can make an appointment or number in advance in Haidilao APP or WeChat official account (Alipay can also number) to reduce the waiting time on site.

Members exchanged coins for gifts.

Second, members get money for gifts. Money obtained through catering consumption or Haidilao APP games and interactions can be exchanged for dishes, vouchers and commodities. This is a real discount. (The coin fishing will be introduced in detail below. )

Member-only activities

Third, exclusive activities for members. Members can get birthday gifts (a voucher for birthday month), upgrade privileges (members who upgrade to the silver, gold and black sea level on June 1 day will get vouchers or food stamps), and have the opportunity to participate in offline activities organized by Haidilao (generally, they will register in Haidilao APP first, involving new tasting and manual classes).

In addition, since Haidilao members are graded, members of different grades will naturally have different rights and interests. Take the Black Sea member as an example to explain why every fisherman wants to be a Black Sea member.

Meal priority arrangement

(1) Dining is preferred. Black Sea members have exclusive customer service on Haidilao APP. Contact exclusive customer service more than 2 hours in advance to give priority to reducing waiting time. This policy is except weekends and legal holidays. As a service of the Black Sea, I often use it. The process is roughly to contact the exclusive customer service on the APP to provide restaurants, time, number of people and whether there are special requirements. The exclusive customer service will quickly feedback to the store customer service. The customer service in the store will call to reconfirm the information and help make a reservation. Successful booking means that you can eat directly at the store on time without waiting for a seat. However, in the case of dining in a store with large passenger flow or during peak hours, the store reservation is full, and the store customer service can only arrange the number of the day of dining on behalf of the Black Sea members, and communicate with the store welcome to give priority to seating after arriving at the store.

Private rooms are free of service charges.

(2) Private rooms are free of service charges. At present, this service is only available in Beijing Dazhongsi Store, Shanghai Zhang Yang Road Store and Shenzhen Zhuo Yue Store. The requirement is to contact the exclusive customer service to make an appointment 1-2 days in advance, and it can only be used during the low peak period. Talk is better than nothing.

Black sea channel number

(3) Black Sea channel number. In some popular shops, when the online number is full, Black Sea members can arrange the number normally.

(4) Black Sea exclusive exchange. In the coin mall on Haidilao APP, some goods can only be redeemed by Black Sea members, such as self-cooked hot pot gift box 2999 currency exchange, Tencent video 7-day member 99 currency exchange. Some goods can only be redeemed by Black Sea members, such as Tencent Video 7-Day Member 1.

(5) hidden rights and interests of restaurant meals. When members eat in the store, there is usually a sign on the table indicating the membership level. Black Sea usually gets more attention from waiters, and meals are usually sent to large fruit bowls or plates. Even in the Black Sea, I often eat in shops. If the waiter and the management are familiar with it, I may give a discount on the bill (dishes only) or upgrade to a discount account, usually 8.8%, with a maximum of 20%.

Haidilao member upgrade 2.0

As mentioned above, Haidilao will update its membership system again in the near future. In addition to extending the calculation cycle of membership level, the increase of membership rights is also an aspect. As can be seen from the notice, it is roughly to increase the black gold specials in shopping malls, regular gifts and birthday parties.

Black Sea Star

Write here to add a special class of Black Sea members, namely "Black Sea Star". Haidilao officially screened a group of Black Sea members and sent a notice of "Black Sea Star" at the end of 10. At present, this special category is not displayed on the Haidilao membership system, but its rights and interests are higher than the Black Sea level. The first batch of 179 14 "Black Sea Star" can get a physical gift (Black Sea commemorative badge+Haidilao account book), and a free service coupon for private rooms for 1 1 and 65438+2 months.

3. What's the use of fishing for coins and how to get them?

As I said before, fishing for coins is a member point of Haidilao. Let's talk about the purpose of fishing coins first.

Coin fishing is mainly used in coin shopping malls. You can enter the coin mall through Haidilao APP, Haidilao WeChat official account and Haidilao store ordering pad. The goods in the coin mall are roughly divided into sea fishing vouchers and physical goods, third-party goods and virtual card vouchers.

I usually calculate the value of coins according to the proportion of coins converted into vouchers. Haidilao 100 yuan vouchers need 2000 coins, which means that 1 coin is equivalent to 50 cents. According to this ratio, we can also consider whether the goods in the coin mall are worth exchanging.

The way to actually pay tens of dollars for a meal in Haidilao is generally to exchange money for food vouchers and vouchers, which I will put in the second part below.

Haidilao own brand products

Fishing coins can also be exchanged for Haidilao's own brand products, such as self-cooked hot pot, instant rice, seasoning, dipping sauce, crayfish, grilled fish, slippery cattle, hairy belly, shrimp slippery, beer and other foods and drinks, as well as snacks such as nuts and fish skin, and even around Haidilao's cultural creation, such as hand books, canvas bags, sleeves and earrings. Seriously, I don't know that Haidilao brand has so many products without going to the mall.

Non-private brand goods in Laobi Shopping Mall

There are not many non-brand products in the coin shopping mall, mainly toys, snacks and drinks. Virtual card products currently include Tencent video membership card, Youku Kumiao membership card, Netease course and Luckin coffee coupon.

Non-private brand goods in Laobi Shopping Mall

Since there are so many goods, I'll post some pictures instead of listing them one by one. Generally speaking, the coin mall is covered by eating, drinking and having fun. All physical goods are exchanged by parcel post, usually Jingdong Express or SF Express, and the delivery and arrival speed are very fast.

This is another trick. The price of coins exchanged by Haidilao Store is lower than that of WeChat official account or Haidilao APP. For example, a box of spicy vegetarian self-cooked hot pot needs 788 coins to be exchanged on WeChat official account or APP platform, but the store only needs 520 coins. The store exchange price is lower, which is equivalent to saving the courier fee. Only the types and types of convertible goods in the store are relatively limited.

Comparison of crayfish prices

In addition, it is more cost-effective to exchange when the physical goods are active. For example, when I went to Haidilao for crayfish for the first time in summer, I tried to change a box of 1799 coins, while in the member carnival week of 65438+February, a box was only 999 coins.

Let's talk about it. How to get valuable and versatile coins?

Earn money by spending

The first and most conventional way to get money is consumption. When Haidilao members spend money in mainland stores, they log in to Pad to order food, and earn 1 currency for every 1 yuan spent. It should be noted that the consumption amount here does not refer to the original bill amount.

For example, for 300 yuan's bill, the 30 yuan was deducted with food stamps at the time of checkout, and the discount of 200-50 was paid with China Bank credit card WeChat at the time of payment, so the meal finally got 270 coins. After check-out, the money will be paid to the account in real time, and the money will be notified in real time by SMS or Haidilao WeChat official account.

Second, Haidilao APP participates in games and community interaction.

Haidilao game center

Let's talk about games first. There is a game entrance on the homepage of Haidilao APP. At present, there are three small games, namely Tian Fei noodle fisherman, hot pot food and food grabbing. The rules of the game to get money are not clear, and the instructions say it will be adjusted according to the situation.

Haidilao game

However, according to the actual measurement of fishing friends, at present, each game can get at most two coins every day, and the number of coins earned in each game is as follows:

Tian Fei noodle fisherman: No coins were found when the score was less than 50; Find 1 coin with a score of more than 50 and less than 300; 5 coins were found when the score was between 300 and 600; And when the score exceeded 600, the coin of 10 was found. Hotpot gourmets: No coins were found when the score was less than 300, found when the score was more than 300 and less than 3000 1 coin, found when the score was more than 3000 and less than 10000, and found when the score was more than 10000/coin. Competition for food: This game is a cumulative score game, with an average of about 20 points per game. If the cumulative score is less than 1 0,000, the winner will get 1 coin; if the cumulative score is less than 1 0,000, the winner will get 3000 points; If the cumulative score exceeds 3000 points, the winner will get 5 coins. If you want to be full, you have to brush to 3000 points every Monday and win twice a day from Tuesday to Sunday, with 5 coins each time.

Tu yuan hai di Lao APP community

All three games need to be played many times to get high scores. If you have patience and time, you can get 50 coins every day through the game at present, and you can save 1000+ coins in one month. The accumulated money is still considerable. According to the new membership rules next year, you can upgrade to the Black Sea by playing games.

In addition, posting in the community section of Haidilao APP will be rewarded with 100 currency if the post is refined and topped. In addition, individuals can also be rated as "Renda" according to their activity in the community (posting, replying, like, etc.). ), and won the title of Ren Da and 50 gold coins.

Previously, Haidilao APP also had a small amount of money for daily check-in. At present, this activity has been temporarily cancelled.

Of course, lazy people like me, whether it is games or community interaction, will feel time-consuming and labor-intensive, and generally will not take the initiative to participate.

The effectiveness of coin fishing:

At present, the validity period of coins is not less than 24 months and not more than 25 months from the date of acquisition, and the coins generated each time expire at 0: 00 of the 25th month of 1.

The rules seem a bit circuitous. Let's give an example. For example, coins obtained during the period of 65438+1 October 1 to 65438+1October 3 1 in 2020, if they are not available by June 65438+1October 3 1 in 2022.

Fishing details and expiration date

The details of fishing money and the amount of fishing money that is about to expire can also be viewed in Haidilao APP, Haidilao WeChat official account and Haidilao store ordering Pad. Before the expiration, you will also receive a system reminder. However, the real consumption or hard-earned money of playing games will never be let go in vain.

4. Summary

The boring content of Haidilao membership system is over. To sum up, it is necessary to register as a member of Haidilao. The higher the membership level, the better the rights and interests. Fishing coins are very useful.

If you are a frequent fisherman or a fishing friend, you naturally want to upgrade to the Black Sea quickly. Is it difficult for Black Sea members to upgrade and avoid relegation? It should be easy if colleagues, relatives and friends in the company have dinner or something. But if you only rely on the real consumption of a family, it will be difficult. Therefore, some platforms also have the task of upgrading accounts, cashback accounts, or providing free use of Black Sea accounts for downgrading. However, there is also a provision in Haidilao's membership rules that "the membership account number and membership rights are only for members' own use and may not be transferred, lent or sold. Once it is verified that there is transfer, lending or trading, the account will be withdrawn and login will be restricted or prohibited. " Search online, because there are many titles of such questions, so it is not recommended to do so.

Within the scope allowed by the rules, if you don't reach the number and amount of consumption and want to upgrade, I'm afraid you can only spend some thought and time on the small game of Haidilao APP. After all, you can get 1 0,000+coins in one month through small games, and convert them into growth values, so you don't need to accumulate growth values through deliberate consumption to upgrade.