1, as much as you eat.
Suitable for those barbecue shops: barbecue shops, including other food and beverage outlets, are easy to engage in activities such as: eating 200 for free 100, eating 100 for free 30, eating 50 for free 20 and so on. This kind of activity is suitable for those activities that have stable customers, but have lost customers seriously for some reasons recently, in other words, bringing back repeat customers. Or the kind of promotional activities that famous shops do to attract new customers.
Those barbecues don't suit you: never open a new store. The new store came because everyone else wanted to try it early, not because you were cheap. Imagine that you don't know how much it is worth, how much it is cheaper, and what the concept is. Therefore, it is basically a waste of money for the new store to engage in such eating and delivering activities. And once the promotion stops, the guests feel that the price is too high to spend, just like you just started selling mutton skewers and now you can only eat one, and the price is the same. Who can accept such a big gap? Instead, your promotional activities have positioned the word "expensive" in the hearts of guests. In fact, your price is not higher than others. It's no use, because you were too cheap at first.
2. Drinks are free
A large part of the profit from opening a barbecue shop comes from drinks. In summer, cold beer and barbecue are a perfect match. What to eat if you don't eat this on a hot day? Do you want to eat hot pot? Therefore, no matter how high the living standard is, beer barbecue in summer is still the mainstream of ordinary people's catering consumption. Why? One word: cool. Therefore, many restaurants engage in beer free activities, but there are generally restrictions, such as delivering beer on the dining table in the lobby, and small-burning (home-brewed liquor) in the lobby is free. But I would like to remind friends who don't have a barbecue shop that beer can be discounted, one yuan a bottle or one bottle in 2 yuan, but it can't be free. Small businesses engage in free drinks activities and lose money every month. Especially in the north.
I used to see many big hotels offering free beer, but you have to understand that big hotels offer free beer. This kind of beer is a gift from the beer manufacturer, so you can drink as much as you want. This hotel is free of charge. So free drinks are not suitable for small businesses.
Don't think that the guests are soft-hearted. After drinking free beer at your house for a few days, you can bring a few guests and come more often. The business world is like a battlefield. It is amitabha who gives you too much trouble. Besides, your drinks are free, and the focus is on drinks. When guests come to dinner, they don't care whether it's delicious or not. Call friends, probably: go to XXX's house today, beer is free. In a restaurant that really makes money and is full of guests, drinks are more expensive than ordinary people. Check it out if you don't believe me.
Therefore, the activity of free drinks has no operational significance.
3. Full discount
The newly opened barbecue restaurant has a full discount, and such activities can be done. In the minds of ordinary people, newly opened restaurants will be discounted, so the discount of newly opened barbecue shops caters to the consumer psychology of guests. And many people know that the restaurant tastes the best when it first opened, and they are willing to taste it. The menu price remains unchanged, with 10% discount above 100, 8.5% discount above 200, 20% discount above 300 and 20% discount for the whole audience. This kind of activity can be done, and a countdown can be made. There are only 2 days left in the countdown to the special offer. Remember to write for only 2 days, and there are 2 days left if you don't write. Although there is a difference of 1 word, the meaning is far from it. Outdoor barbecue
If the business of the barbecue shop is slightly stable, you can engage in daily special barbecue activities, such as a string of chicken wings in 2 yuan on Monday, a string of dried bean curd at 50 cents on Tuesday, and a chicken head at 50 cents on Wednesday. Daily special barbecue can be decided on the same day. Let guests have an expectation every day. It can also be a guest's favorite card. For example, Mr. Wang likes to eat chicken wings. On the day when the special barbecue is chicken wings, send a text message to remind Mr. Wang to eat it. Business will accumulate a little bit, and naturally it will be fine. Don't be afraid to lose money by holding a special barbecue. When guests come, they won't just eat one kind of barbecue. You can train waiters to order more drinks and other high-profit barbecues. Your shop will be very popular and rich.
Therefore, the daily special barbecue can be done completely. But it can only be done after the barbecue shop is stable, otherwise the effect will be very general.
5. Birthday party
Birthdays are not what they used to be. Now everyone likes to get together and play. If the barbecue restaurant has enough space, you can try to promote the birthday party. For example, the ID card shall prevail. Customers who come to our store for consumption will get a 20% discount on their birthdays. Don't forget not to make money from these people just because of the discount. Your barbecue restaurant holds activities for guests, so that they can come back several times in the future and bring more guests to spend. If you give someone a discount and you don't want to entertain them. It's really a loss of wife and soldiers. Nothing was caught. Usually, regardless of the service attitude of the barbecue restaurant, we must engage in promotional activities. Otherwise, the promotion will be in vain. The more guests come, the more dissatisfied they are, and the faster they close the door. Friends in the barbecue industry are a little helpful. I hope everyone can make money.
4. Daily specials
6. Husband and wife anniversary
Nowadays, "Little Three" prevails in society. The relationship between husband and wife is becoming more and more important. Barbecue shops can play an emotional card. Of course, rich people can go to the hotel to watch the show. But for most ordinary people, that is, two people who have lived for a long time have a happy meal together. To put it bluntly, I spend too much money and I don't want to. That's my own money. Therefore, the barbecue restaurant can promote the sales of couples, such as giving away 100 vouchers, or 50% off the wedding anniversary. Let your barbecue restaurant really become a small base for couples to spend. If roses are not expensive, send one. 2 yuan 3 yuan completely surprised the guests. After eating barbecue and spending money, your barbecue shop is synonymous with happiness. Warm and comfortable. The number of times you come, there are not a few people introduced.
7, gild the lily promotion
Some barbecue shops usually have a good business, let alone full every day, at least on holidays. No one is satisfied. Other people's business is not easy to promote, and his barbecue shop should also learn. For example, I have a friend who runs a restaurant, and his business is good at ordinary times, especially during holidays and Mid-Autumn Festival. Last year, before the Mid-Autumn Festival, we met and chatted, saying that we wanted to have a Mid-Autumn Festival discount. I asked if business was bad. He said no, other stores are doing it, so I have to do it. I asked if there were many people at the Mid-Autumn Festival last year, and he replied: Many, but I didn't entertain them. I suggest not to take the initiative. He said that all the promotional signs had been put up. Can't change it.
Who knows that in the Mid-Autumn Festival, people are crowded, waiters are not increased, and people are not added to the kitchen. The guests waiting in line at the gate were not served, because by noon, all the guests were anxious and hungry. I started to grab the table myself, and I grabbed it before I cleaned it up. The people coming from behind are occupied, and the people in front of the queue are not happy. The waiter has never dealt with this situation before, and both sides are not satisfied. The guests are on the verge of fighting. The kitchen is so busy that some guests have finished eating, and the remaining dish can't be served. The service speed is too slow. So I stumbled through the Mid-Autumn Festival activities, and calculated the profit, which was less than half of last year. Lose money and earn money. It took more than half a year to bring back repeat customers. A promotion affected the business for half a year. Because the Mid-Autumn Festival was too busy, the chef ran away.
This kind of promotion is nothing to find, it is superfluous. If there are enough guests in the barbecue shop, there is absolutely no need to engage in promotional activities. A promotional activity beyond the reception capacity of the barbecue restaurant is to slap yourself in the face. In the end, there were not many guests and no money was made. Both the waiter and the chef complained that they were tired. It's very thankless
These are some promotional activities that barbecue shops can engage in. In fact, there are many ways to promote dry barbecue, and these are not just talk about it.