The most exciting promotion for customers. We all hope that our store can attract more customers, so that our business will be prosperous. It's a very good idea to hold sales promotion activities. Next, I will take you to know about the most exciting promotional activities for customers.
The most exciting promotional activity for customers is 1 1, which gives customers a different feeling.
Things are cheap, and the quality is definitely poor. This is the common psychology of many people in the face of various discounts. It is necessary to eliminate the doubts in customers' minds and let customers feel that they have really earned it, and the quality has not declined.
For example, "You only need 120 yuan to buy goods with a value of 150 yuan in our store" or "You only need 99 yuan to choose goods with original prices at our store".
2, temporary money-let customers flock.
The promotion plan of "one thousand yuan at a time" is to let buyers snap up goods freely within a specified time and sell them at ultra-low prices. For example, in your store, the baby photographed between 9: 00 and 9: 05 every morning can be sold at the price of 5 yuan. This promotion seems to be a big loss, but in fact this move has brought you a sharp increase in popularity and many potential customers. After the customer is attracted, the next step is to let the customer voluntarily pay for it.
3. One dollar over value-a promotion strategy of giving up the small and taking the big.
One yuan over value means that customers can spend one yuan to buy dozens or even hundreds of goods during the activity. On the surface, this 1 yuan product didn't make any money, but through these products, the store attracted a lot of traffic, and if a customer bought a 1 yuan product, he had to pay the postage of 10 yuan, so he would probably choose other products in the store.
And those buyers who didn't grab a dollar in the store are likely to buy other goods in your store.
4. Critical price-customer's visual error.
The so-called critical price is the price that gives people the first illusion in visual and perceptual understanding. For example, with 100 yuan as the boundary, the critical price can be set to 99.99 yuan or 99.9 yuan. The most important function of this critical price is to give the buyer a visual error. There are not hundreds of this product, only dozens. This pricing strategy can also be adopted on the Internet.
5, ladder price-let customers automatically worry.
The so-called ladder price means that the price of goods changes gradually with the passage of time. For example, new products are 50% off the first day, 60% off the second day, 30% off the third day, 20% off the fourth day, 10% off the fifth day, and the original price on the sixth day. This gives customers a sense of urgency in time, and the earlier they buy, the more cost-effective, reducing the hesitation time of buyers and prompting them to shop on impulse.
Of course, there are many ways of ladder, and the store can set it according to its own actual situation. The purpose of doing this is to attract customers without losing money in the store.
6. Price reduction and discount-giving customers double benefits.
Price reduction plus discount is actually a combination of price reduction and discount for a commodity. For example, if a commodity with a price of 100 yuan is directly discounted at 60%, a commodity will lose profits in 40 yuan. However, if we first reduce the price of a commodity with a price of 100 yuan 10 yuan and then give it a 20% discount, then the lost profit of a commodity will be 28 yuan. But buyers feel better about the latter.
What is the most exciting promotion for customers?
Article 1
1, active mode. There are generally three kinds of CVS activities, namely, the promotion of new products/new packages/formulas (such as the initial listing of 7- 1 1), the promotion of sales performance (special price) and the overall cooperation of channel activities (such as giving stars a box of tickets). Different purposes determine different activities, but at present, the activities of convenience stores mainly include the following categories:
A. Special promotion of single products: it is most helpful to expand the trial group, promote products and boost sales in a short time, but the promotion efforts must be controlled.
B, one yuan plus one or two special prices: it has obvious effect on sales, but it is mainly suitable for old products (unified green tea, etc.). ) or brand extension products with strong brand influence (c lemon and double grapes from Minute Maid are listed).
C, send extra high-value gifts at higher prices: it has a good effect on building the brand, but the sales volume is not necessarily large;
D, package (cross-industry joint): Generally speaking, it is a combination of eating and drinking, which is very good, with the focus on proper publicity;
E, scraping prizes and other similar activities: there are big loopholes in implementation, and many systems no longer award prizes.
2. Promotion strength: The promotion activities of convenience stores are all single big specials (often discounted to half of the normal retail price), followed by an extra one-yuan package promotion, or a second half price or two specials. Promotion strength determines the promotion effect to a certain extent, so it is very important to confirm the estimated sales volume and profit and loss under different promotion strength, and then confirm what kind of promotion strength to carry out. .
3. In-store publicity: In-store publicity methods mainly include door posters, DM sheets, shop assistants' introduction, shelf display, cashier display, indoor and outdoor extra advertisements, etc. On the whole, the way of effect is to set up a clerk reward, go to the front page of DM sheet, and the clerk puts the product at the cashier to directly recommend sales. Of course, the activity arrangement must be confirmed by the convenience store to avoid unnecessary trouble.
4. Product display: multiple display spaces, the effectiveness of display spaces and the number of display surfaces are very important. For example, convenience stores often have three or four exhibition spaces, including refrigerators, shelf end racks, cooperative shelves of manufacturers, and checkout counters. The unified frozen milk activity will have 4-6 exhibition surfaces ... The overall effect is of course self-evident.
5. Introduction of shop assistants: Finally, the promotion activities of convenience stores are combined with the cases of shop assistants' rewards, such as performance ranking rewards, event product display rewards, event notification and arrangement rewards, etc. Only in this way can we promote the enthusiasm of the shop assistants and improve the sales effect of the activities.
the second
Activity purpose
1, destination packaging: You should give consumers a reason to participate in your promotion activities, which should be easily accepted.
2. Audience: Audience positioning is the basis of a series of behaviors (purpose, detailed planning and promotion) in subsequent promotion activities.
3. Platforms and resources: own websites, advertisements, enterprise strength, contacts, Weibo, forums, QQ groups, paid advertisements, websites of cooperative units, sponsors, etc.
4. Expected goal: The effect of promotion activities can be expected from the following dimensions: number of participants, sales volume and sales volume.
5. Activity text: define the theme, background, time and address of the activity, as well as the process and scheme of the activity.
6. Activity promotion: The promotion plan of the promotion activity is the core link of the activity.
Active phase:
First, the initial stage of promotion activities: in the excitement period, curious about new things, many people will participate;
The second is mid-term promotion: in the fatigue period;
Third, the later stage of the promotion: the sprint period;
Limited resources. It is not advisable to choose too many promotion methods.
Activity emergency plan: emergency plan is mainly used to deal with some foreseeable emergencies.
Responsibilities and time arrangement of each department
1. Support needed: Please list which departments (posts) need to participate in this promotion.
The second is the operation plan.
The third is the budget
The most exciting promotional activities for customers are three promotional slogans.
1, xxx off-season discount promotion
2, XXX year-end gift factory outlet
3, XXX to attack the super group sale.
4, XX true feelings feedback welfare X fold
5. Love and sincere gratitude
6, colorful Christmas XXX group purchase discount
7, pure life, healthy green tea.
8. Desheng: Because I dreamed of your dream.
9. Toshiba: Digital, dance here.
10, Toshiba: happy life, fashion taste.
1 1, very, very surprising waiting for you.
12, Gree: Good air conditioner, made by Gree.
13, spend Christmas carnival to buy the sky.
14, shopping gloves, a series of big surprises
15, free poster, cut corners and send it! Merry Christmas!
16, Hisense: create perfection and serve the society.
17, Hisense: Same HD, different clarity.
18, hualing: hualing electric appliance, specializing in refrigeration 18 years.
19, happy holidays, lots of discounts!
20, refused to face the problem and choose brand goods!
2 1, Happy New Year's Day, buy recipes and give gifts.
22, buy a storm, start first on Christmas New Year's Day.
23, green tea for the New Year, health with a lifetime.
24. Charming Year of the Rooster, Surprise Gift
25, you celebrate the New Year, I send health.
26. I'll give you green tea for the New Year.
27. At the end of the year, impulse is not for profit, but for sales!
28. Qi Dafu took the item home.
29, hand in hand romantic dating, hand in hand * * mobile phone.
30. The whole city expects to hold its breath.
3 1, crush XXX with the power of group buying.
32. Mitsubishi Elevator: Enjoy going up and down!
33. Xoceco: With Xoceco plasma, I really want to live for another 500 years.
Christmas is full of joy.
35, Christmas, send joy
36. The more exciting Christmas Eve is.
37. Christmas presents are available every day
38. Give back to customers for the fourth anniversary of Shengshi Starlight.
39. Two purchase machines are polite, and (mobile phone city name) is very satisfied.
40, the four seas auspicious clouds send blessings to the New Year gift.
4 1, Panasonic: service is satisfaction.
42. The rings of years carry glory.
43. Challenge the lowest price of XX and then send XXX.
44, the group purchase is as low as X discount XXX waiting for you to come and get it.
45. Group purchase and solicitation allow members to enjoy exclusive discounts.
46. Invincible group buying is not affordable.
47. Sharp: image first, wisdom and beauty.
48, the shocking price forecast on the spot was released as soon as possible.
49, enjoy the year-end copy of the reserve price gift beyond your imagination!
50. Little Swan: A dedicated little swan.
5 1, move, it is better to act!
52. Drink healthy green tea in the New Year.
53. Welcome to the new trilogy to celebrate the Four Auspiciouss.
54. Family, love and XX
55. Fold up, fold down, be polite, and touch stones with you every day.
56. The President signed a contract that benefited the whole city.