1, investigate and locate. Whether it is enterprises, products, entertainment, making friends or interest-oriented communities, the target population should be fully investigated in the early stage, including the number, distribution, hobbies, behavior habits and so on. And it is also necessary to examine the advantages and disadvantages, excitement and pain points of interactive platforms such as competitors and industry markets.
After fully analyzing these surveys, we need to make a clear differentiated positioning for our community. On the one hand, it is content, on the other hand, it is form. A good community must have its own uniqueness compared with other platforms, and the two complement each other.
2. Community building. In the process of community construction, it can also be divided into several stages, such as large-scale community, infrastructure construction-superior function construction and testing, experience, adjustment-improvement of main functions-modification and improvement in operation and so on.
3. The first batch of users entered. This is a very important step. The first users must be accurate target users. On the one hand, their experiences will have a great influence on the future content, form and even positioning of your community. On the other hand, they will become an important basis for the spread of people in your community.
Other platform sharing, peripheral resource drainage, advertising and public relations communication are stationed in channels. Of course, doing activities is a very effective way. In addition, for example, internal test invitation, interest circle communication is a more common way.
4. Content adjustment. Any mature community is constantly adjusted and improved in the process of operation, so don't think about how perfect it should be from the beginning, otherwise it will easily make the community nondescript because of the pursuit of perfection. The experience feedback of the first batch of users here has become particularly precious.
5. Dissemination and dissemination. There will always be bottlenecks through the communication and expansion of the first batch of users. At this time, some other big operations are needed to support it. If you want people to settle in, you must first have a lot of user traffic. It is necessary to spend money here. If the budget is enough, the more the better.
6. Routine operation. Routine operation includes daily operation and fan operation. Daily operations include writing, editing, auditing, service, etc. This early stage also needs to pay more energy, and we must constantly adjust in this process.
Fan operation is also a very important aspect. Perfecting the incentive mechanism, consciously establishing friends' interest groups, cultivating public opinion leaders, and opening auxiliary qq groups and WeChat groups should all be considered. In addition, the process of communication and diffusion is also to create a continuous and rhythmic climax.
Community is a large group of social groups or social organizations that gather in a certain field and are interrelated in life. It is the most basic content of social organism and the epitome of macro-society. Sociologists have given the definition of 140-odd communities. Community is a community and its activity area formed by people who are interrelated in a certain field, have certain interactive relations and maintain a common culture.
Although sociologists have different definitions of community, their understanding of the basic elements of community is basically the same. It is generally believed that a community should include a certain number of people, a certain range of areas, a certain scale of facilities, a certain characteristic culture and a certain type of organizations. Community is such a "social life community composed of people living in a certain geographical area".
Community characteristics: there is a certain geographical area; There are a certain number of people; Residents have common consciousness and interests; Have close social contacts.