Roast duck is a very important dish on the table of China people. There are roast ducks in all regions, but the authentic one is Quanjude. One side of the soil and water raises one side, so does food. If you want to eat authentic food, go to the birthplace and try it. However, even though Quanjude has such a high reputation in the roast duck industry, in recent years, various indicators have declined frequently, and it is inevitable that it will not be sold. Quanjude has a history of 156 years, so what makes this old shop so embarrassed now?
Quanjude was founded in 1864. In the catering industry in China, Quanjude is undoubtedly the oldest group. Since the founding of the People's Republic of China, Quanjude Roast Duck has been indispensable at state banquets. It has hosted countless distinguished guests. But now Quanjude can't be sold. As the leader of the catering industry in China, what did it do wrong?
I went to Beijing to play when I was a child. No matter how tired you are, no matter how long the queue is, your family insists on trying Quanjude Roast Duck, which is famous all over the country. We're not the only family that does this. Most families who have been to Beijing in China should be like this. What about Beijingers? I used to like to entertain friends from afar with Quanjude roast duck. Quanjude is a household name in China, and everyone will not refuse to taste it. However, the former king of roast duck suffered from Waterloo. To ask the real reason, we can only say that the Quanjude roast duck is not what it used to be.
The most important reason for the sharp drop in the sales of Quanjude roast duck is the price. At the beginning, Quanjude was to be a "roast duck that ordinary people can afford", but now, Quanjude has long forgotten its original intention. The price of a duck in the market is only thirty or fifty yuan, but it is ten times higher in Quanjude. If you want to eat the whole set, you can't get it without thousands of dollars. Even so, Quanjude will charge a service fee. This makes many people puzzled. Quanjude, is it really necessary to cook roast duck that everyone can afford? I'm afraid not. The current pricing has far exceeded the affordability of ordinary families. After all, a family with an average income will not spend 1000 yuan for a meal.
What's more, the taste of Quanjude roast duck is different from before. Many local people in Beijing have a deep understanding of this. At the beginning of the establishment of Quanjude, the roast duck cooked by the royal chef was naturally delicious, tender outside and crisp inside. Even if there is no chef in the future, I must follow the secret recipe and the taste will not be too bad. But now Beijing people don't want to take their friends to eat Quanjude roast duck. The reason is very simple, the taste is average, and it is eaten almost everywhere. In that case, why do you have to go to Quanjude?
And everyone who has been there knows that it may take a long time to eat a meal. For those who have precious time, everyone can only give up with regret. To this end, Quanjude has also made countermeasures. They launched the takeaway platform "Little Duck Brother". Unfortunately, according to everyone's evaluation, after receiving the roast duck, it was found that the taste was not as good as that of the ordinary US group, and the food on the platform was hungry. The sales of "Little Duck Brother" declined rapidly, and it was announced that it had withdrawn from the historical stage after only one year of support.
However, Quanjude roast duck is not as delicious as before, and the price is much more expensive. However, Quanjude, as a brand of China roast duck that has been circulating for more than 100 years, has become a place where foreigners must punch in when they come to Beijing, otherwise they always feel that something is missing. In the eyes of ordinary people, Quanjude has already become a tourist attraction with historical significance and cultural connotation, which shows that Quanjude still occupies a very important proportion in everyone's mind. I hope that Quanjude Roast Duck can be successfully transformed in the future and once again become the brand of roast duck king in the eyes of Chinese people. Don't let everyone down again.