Regarding the winter vacation class, an institution wrote their enrollment copy like this: "Excellent teachers and comfortable learning environment, XX interest class is worth your choice". Another organization wrote: "This winter vacation, should children play mobile phones and games at home, or should they improve their creativity in XX interest classes?" In contrast, which copy can impress you more?

The latter obviously used the method of empathy, standing from the perspective of parents, and hit the "pain point" of customers. How do customers feel when they see such a copy? They will think, "Oh! Is this telling me? It has something to do with me! " The former's copywriting is a "self-pity disease" that many copywriters will commit, blindly saying how good they are, but will customers really buy it? The thinking logic behind it is "self-centered".

The thinking mode of empathy is an advanced business thinking mode and an indispensable ability for entrepreneurs. In the research and development of products, it is necessary to find out who it serves (what kind of people will use such products) through empathy; When selling products, you should find out what the biggest demand point of the customer you want to clinch a deal is through empathy; The spread of products, through empathy to find out the way others will actively spread. ...

The way of thinking corresponding to empathy is self-centered. This is a deep-rooted way of thinking of human beings, that is, "I insist", which is human instinct and behavior habit. But if you want to train empathy, you must try to change your self-centered way of thinking. Forget about yourself for a while, and the short-term "no-self" habit can be cultivated through training.

1. Think of yourself as "he" and change yourself into "he". Just like reading a history book, sometimes we think, if I were the person in that book, what would I do in the face of what is written in the book?

2. Train your sense of withdrawal. When you are looking at your mobile phone, you can suddenly stop and then "pull away" and see a man (actually yourself) looking at your mobile phone, which is a third-party perspective.

3. Observe other people's preferences. Train yourself to always carefully observe and guess the hobbies of people around you, so that you are no longer confined to your own small world.

I often say this sentence:

This sentence means that a person who knows how to put himself in others' shoes is more valuable in what he creates.