Gamers are role-playing in the virtual game world, incarnating as the little mole "Moore". Every Moor has a farmland where livestock can be cultivated and raised and a house that can be decorated at will. Players can communicate with other players' avatars, such as chatting, visiting, helping others and giving small gifts to each other.
Moreover, the game itself is not just for entertainment. In the manor, players play various occupations to complete small games. While entertaining, they also give children a sense of responsibility and understanding of these occupations, thus achieving the effect of entertaining.
Undoubtedly, in an era when game resources are not abundant and Internet access channels are still limited, this community-based online game, which can build farms, decorate rooms and keep pets, has quickly become the darling of a generation of childhood. In 20 10, the registered users of Moore Manor reached 50 million, which was close to 1/4 of the number of children in China at that time. It can be said that Moore Manor is the "happy hometown" of that generation.
Moore manor suddenly stopped because:
After 20 1 14 years128 October, the mainland edition of Moore Manor announced that it would suspend updating. Even the childhood memories of the post-95 s and post-00 s seem to end with the manor stopping updating.
The reason is that, on the one hand, the suspension of Moore Manor is inseparable from the rapid development of the game industry. With the change of science and technology and the overall improvement of computer configuration, more and more client-side online games appear in people's field of vision. Client-side online games such as Crossing the Fire Line, Dungeons and Warriors, and Fantasy Westward Journey attracted a large number of players at that time.
At the same time, the richness of the game market makes the end-game meet the game needs of different players in the market. Although the installation of web games is simple and the configuration requirements are low, there are many shortcomings in terms of image quality and gameplay compared with end games. You know, most web games only have 2D images, and in terms of game diversity, the types of games presented by end games are incomparable to web games.
On the other hand, the operating mode of Taomi.com, which founded Moore Manor, has also been disputed by the market. According to the plan of Taomi founder Wang Haibing to build "China Disneyland". Com, Moore Manor's profit model is best online and offline: online, relying on value-added services, players pay 10 yuan to buy super pet Ram or Searle Super Nuo Nuo every month; ; Online product authorization, related products include clothing, toys and books.