Question 2: What kind of service industry does teahouse belong to in the national economy?
Question 3: What kind of trade mark does the teahouse belong to? According to the trademark structure, trademarks can be divided into word mark, graphic trademarks and combination trademarks. According to the classification of trademark use, trademarks can be divided into commodity trademarks and service trademarks. A commodity trademark is a trademark that we usually see used on commodities. A service trademark is a trademark representing a service item. Service trademarks are mainly used in finance, transportation, broadcasting, hotels and other service industries. It should be a service trademark.
Question 4: What kind of business can a teahouse run? My side is a tea company. I can send you the joining plan for your reference. The innovative model of the tea industry has increased sales by 3-5 times.
Question 5: What does the teahouse do? Years ago, Mr. Yin from Laoshe Teahouse visited and the two sides had a good talk. During the teahouse, Teacher Yin raised an interesting question: What does a teahouse (Beijing) rely on to attract guests? Yes, it is said that there are thousands of teahouses in Beijing. Besides teahouses, there are many entertainment and leisure projects, including numerous clubs, which are diverting limited customers. It should be said that the teahouse industry is facing unprecedented challenges and tests. In my impression, the teahouse in Guangzhou is famous for its morning tea and evening tea. Drawers and cages are a bit complicated, but they are convenient for people who want to have breakfast and supper. Teahouses in Hangzhou are similar to those in Guangzhou, but the refreshments are different and have a local flavor. Teahouses in Shanghai always seem to be very lively, with young people and poker players in the majority. Needless to say, the teahouse in Chengdu is naturally the world of mahjong. What's the teahouse like in Beijing? There are Hangzhou-style teahouses in Beijing, such as Xizihu Teahouse, and Shanghai-style teahouses, such as Typhoon Shelter Teahouses. Only Sentosa Teahouse is probably famous in Chengdu. In my opinion, these teahouses are doing well, but they seem to be more and more like restaurants and farther away from tea. It should not be a representative teahouse in Beijing, which is beyond our discussion. And many teahouses DD, which I prefer to call business teahouses, occupy the largest proportion in quantity, which is exactly what we want to study and discuss. To answer "What does a teahouse attract guests?" I think the first thing to do is to find out what teahouses (especially business teahouses in Beijing) do. In my opinion, the teahouse is a real estate project under the cultural packaging. Don't be surprised. Listen to me. Teahouse owners buy or rent houses, then decorate and renovate them, and then sublet them to needy guests in different periods to collect fees (tea is only a medium here). Isn't it a typical real estate leasing and subletting business? Then why are guests willing to accept your sublease at a higher price? (Of course, the price of the teahouse is mainly due to the pressure of rent) Because: First, he needs such a place to talk about things (according to my six-year historical experience of soaking in the teahouse, more than 80% of the teahouse customers are talking about business and things, and 15% are friends). Then, will guests give up meeting guests outside completely and meet guests at home instead of going to the company because of the relatively high price? I won't. Even if there is a formal reception room and conference room at work and a good tea room at home, I believe quite a few guests will choose to receive guests outside. This is due to the progress of interpersonal communication after the social development has reached a certain stage. Just as the founder of Starbucks found that there are always people who prefer reading outside to reading at home, the appearance and existence of commercial teahouses in metropolis is also reasonable. Secondly, he needs and may get "added value" from the elegant environment and good service provided by the teahouse. We often say that only by creating added value for the guests first can the teahouse gain added value. So where is the added value of the guests? In my opinion, there is no occasion more relaxed, elegant and polite than the atmosphere in the teahouse. So its value-added is probably mainly reflected in the high efficiency and high success rate of talking about things. Even gathering with friends can give people an elegant and fresh feeling, which is unmatched by other leisure methods. Therefore, the vitality of the business teahouse is beyond doubt. Of course, to do a good job in this unusual real estate project, we must also do a good job in cultural packaging (including the decoration of the environment, the professional skills training of tea artists, etc.). ), so that guests can truly feel their own needs (such as respect, such as nobility) and get full attention. When every guest who walks into the teahouse regards the teahouse as his own yard and the tea artist in the teahouse as the little sister next door, can spring in Beijing business teahouse be far behind?
Question 6: What should a teahouse include? "There are hundreds of rivers, and osawa can be accommodated." People-oriented, service-oriented, innovation-oriented, believe in yourself and osawa. Tea tasting is a leisurely and elegant enjoyment of leisure and entertainment. Teahouses have gradually become a new industry, opening the market quickly. When the teahouse is decorated, it is not a simple matter to do the best in the increasingly fierce competitive environment. At present, at least two-thirds of teahouses on the market are not easy to transform. Then, why are some teahouses crowded and others empty? First of all, we should do a full market analysis. Market analysis is not only a simple statistics of the industry, but also a general analysis of the surrounding environment. It is necessary to determine its own business scope and business model, identify its own customers, and decorate the teahouse with unique characteristics and personality. For example, if the consumer group you are targeting is young people, then the decoration style of the full-price teahouse should not be too classical and elegant, and some fashion elements should be added. Secondly, foster strengths and avoid weaknesses. First of all, if the geographical location and business location of the teahouse are not very good, then you should take other measures to attract customers from afar when decorating. For example, a painting and calligraphy salon can be designed when the teahouse is renovated. People who come to the teahouse have taste, and the decoration of the teahouse is for the purpose of art. If an art salon can be mixed, people who come here can find bosom friends and discuss art together. There is also a question of private rooms. When the teahouse is renovated, there will definitely be a private room, and the taste and grade of the private room design must be just right to cater to the consumer groups. Grasp the customer's psychology.
Question 7: How many teahouses are there in China? I am the tea company here. I can send you the joining plan for your reference. The innovative model of the tea industry has increased sales by 3-5 times.
Question 8: What is the value of the teahouse? What is the essence? Thank you for visiting Mr. Yin from Laoshe Teahouse years ago. The two sides had a good talk. During the teahouse, Teacher Yin raised an interesting question: What does a teahouse (Beijing) rely on to attract guests? Yes, it is said that there are thousands of teahouses in Beijing. Besides teahouses, there are many entertainment and leisure projects, including numerous clubs, which are diverting limited customers. It should be said that the teahouse industry is facing unprecedented challenges and tests. In my impression, the teahouse in Guangzhou is famous for its morning tea and evening tea. Drawers and cages are a bit complicated, but they are convenient for people who want to have breakfast and supper. Teahouses in Hangzhou are similar to those in Guangzhou, but the refreshments are different and have a local flavor. Teahouses in Shanghai always seem to be very lively, with young people and poker players in the majority. Needless to say, the teahouse in Chengdu is naturally the world of mahjong. What's the teahouse like in Beijing? There are Hangzhou-style teahouses in Beijing, such as Xizihu Teahouse, and Shanghai-style teahouses, such as Typhoon Shelter Teahouses. Only Sentosa Teahouse is probably famous in Chengdu. In my opinion, these teahouses are doing well, but they seem to be more and more like restaurants and farther away from tea. It should not be a representative teahouse in Beijing, which is beyond our discussion. And many teahouses DD, which I prefer to call business teahouses, occupy the largest proportion in quantity, which is exactly what we want to study and discuss. To answer "What does a teahouse attract guests?" I think the first thing to do is to find out what teahouses (especially business teahouses in Beijing) do. In my opinion, the teahouse is a real estate project under the cultural packaging. Don't be surprised. Listen to me. Teahouse owners buy or rent houses, then decorate and renovate them, and then sublet them to needy guests in different periods to collect fees (tea is only a medium here). Isn't it a typical real estate leasing and subletting business? Then why are guests willing to accept your sublease at a higher price? (Of course, the price of the teahouse is mainly due to the pressure of rent) Because: First, he needs such a place to talk about things (according to my six-year historical experience of soaking in the teahouse, more than 80% of the teahouse customers are talking about business and things, and 15% are friends). Then, will guests give up meeting guests outside completely and meet guests at home instead of in the company because of the relatively high price? I won't. Even if there is a formal reception room and conference room at work and a good tea room at home, I believe quite a few guests will choose to receive guests outside. This is due to the progress of interpersonal communication after the social development has reached a certain stage. Just as the founder of Starbucks found that there are always people who prefer reading outside to reading at home, the appearance and existence of commercial teahouses in metropolis is also reasonable. Secondly, he needs and may get "added value" from the elegant environment and good service provided by the teahouse. We often say that only by creating added value for the guests first can the teahouse gain added value. So where is the added value of the guests? In my opinion, there is no occasion more relaxed, elegant and polite than the atmosphere in the teahouse. So its value-added is probably mainly reflected in the high efficiency and high success rate of talking about things. Even gathering with friends can give people an elegant and fresh feeling, which is unmatched by other leisure methods. Therefore, there is no doubt about the vitality of business teahouses. Of course, to do a good job in this unusual real estate project, we must also do a good job in cultural packaging (including the decoration of the environment, the professional skills training of tea artists, etc.). ), so that guests can truly feel their own needs (such as respect, such as nobility) and get full attention. When every guest who walks into the teahouse regards the teahouse as his own yard and the tea artist in the teahouse as the little sister next door, can spring in Beijing business teahouse be far behind?
Question 9: How to run a teahouse and how to run a teahouse well.
1. How to increase the turnover of teahouses? Passenger flow and per capita consumption of guests directly determine the turnover. Therefore, in order to increase the turnover, it is necessary to start from two aspects: increasing the passenger flow of tea houses, increasing the per capita consumption of guests, strengthening the marketing skills training of service personnel and establishing incentive mechanisms.
2. Teahouse marketing activities have been going on, but it is found that the effect is not great. How to carry out the marketing planning of teahouse?
The purpose of teahouse marketing planning is nothing more than improving the popularity and reputation of teahouse and promoting teahouse products and services ... First of all, it depends on whether the activities adapt to the local market. Is it attractive enough for consumers?
Is there any value and so on. Whether the teahouse provides products and services that satisfy customers at the same time, if not, we will get twice the result with half the effort and fail to achieve the expected results!
3. How to win in the fierce competition with peers?
Have a long-term stable and suitable management model, be brave in innovation, seek development in progress, make competition a benign competition, learn from each other's strengths and innovate in reference.
4. The location of teahouse is not ideal. Whether and how to compensate during the operation?
Yes, we need to work hard on business theme positioning, product characteristics and service quality, and then cooperate with appropriate marketing planning.
5. Teahouses can't keep old customers and lack repeat customers. How to improve?
Repeated customers are almost an important support for the long-term stable operation of teahouses. In order to keep repeat customers, it is not only the material enjoyment, the constant renewal of products, but also the added value of guests when they spend in restaurants.
Mainly manifested in the understanding and respect of the guest's consumption habits, concern for the guest, and consideration for the guest from the standpoint of the guest.
6. How to shape the corporate culture of the teahouse itself?
The most intuitive expression of corporate culture is the spiritual culture and cohesion of the enterprise. The shaping of corporate culture is not an overnight achievement, but a long-term accumulation.
7. The teahouse business is good, but there is always no profit or not much profit. What are the problems and how to improve them?
How to run a teahouse well
1. How to increase the turnover of teahouses?
Passenger flow and per capita consumption of guests directly determine the turnover. Therefore, in order to increase the turnover, it is necessary to start from two aspects: increasing the passenger flow of tea houses, increasing the per capita consumption of guests, strengthening the marketing skills training of service personnel and establishing incentive mechanisms.
2. Teahouse marketing activities have been going on, but it is found that the effect is not great. How to carry out the marketing planning of teahouse?
The purpose of teahouse marketing planning is nothing more than improving the popularity and reputation of teahouse and promoting teahouse products and services ... First of all, it depends on whether the activities adapt to the local market. Is it attractive enough for consumers?
Is there any value and so on. Whether the teahouse provides products and services that satisfy customers at the same time, if not, we will get twice the result with half the effort and fail to achieve the expected results!
3. How to win in the fierce competition with peers?
Have a long-term stable and suitable management model, be brave in innovation, seek development in progress, make competition a benign competition, learn from each other's strengths and innovate in reference.
4. The location of teahouse is not ideal. Whether and how to compensate during the operation?
Yes, we need to work hard on business theme positioning, product characteristics and service quality, and then cooperate with appropriate marketing planning.
5. Teahouses can't keep old customers and lack repeat customers. How to improve?
Repeated customers are almost an important support for the long-term stable operation of teahouses. In order to keep repeat customers, it is not only the material enjoyment, the constant renewal of products, but also the added value of guests when they spend in restaurants.
Mainly manifested in the understanding and respect of the guest's consumption habits, concern for the guest, and consideration for the guest from the standpoint of the guest.
6. How to shape the corporate culture of the teahouse itself?
The most intuitive expression of corporate culture is the spiritual culture and cohesion of the enterprise. The shaping of corporate culture is not an overnight achievement, but a long-term accumulation.
7. The teahouse business is good, but there is always no profit or not much profit. What are the problems and how to improve them?
Profit = turnover-expenditure
This will be necessary if the turnover is stable ... >>