The full name of TVC is TV? Commercial, TVC refers to commercials shot with high-definition or standard-definition camera equipment, which is simply a commercial TV advertisement. Compared with previous TV movie advertisements, TV advertisements are cheaper and easier to operate. Television advertising is a form of advertising spread in television media.
Television advertisements need to be made with master tapes before they are broadcast (released). Television advertising is geared to the public, covering a large area and close to life, and it is an important consumption link. Television advertisement is the perceptual media with the strongest comprehensive expressive force, impact and appeal. Television advertising can shape brand image, promote products quickly and enhance popularity quickly. Generally, tvc time is divided into four types: 5 seconds, 15 seconds, 30 seconds and 60 seconds.
Application of TVC
TVC can usually be spread on TV, stairwell advertisements and other media, endowing products with heterogeneous characteristics such as emotion, culture and taste, and increasing product affinity. When the TV advertisement is finished, the customer can hand over the master tape to the publishing unit for final release. The publishing unit can be a TV station, an advertising company, an accompanying advertising company or other media publishing and distributing unit.
Of course, not all products are suitable for TV advertising, and those that are not suitable for TV advertising include a large number of written information to be conveyed, propaganda and consumer groups to be remembered, narrow products, products prohibited from TV advertising by national laws and other non-public communication.