The Mid-Autumn Festival, as the core gift of the festival, the war in the mooncake market is coming to an end. In recent years, the Mid-Autumn Festival mooncake market has continued to shrink. Against this background, more and more businesses are targeting the new generation of young people. People, all kinds of mooncakes with cute versions and black technology appear in the eyes of consumers.

The report said that in terms of mooncake appearance design, major mooncake brands targeting the young consumer market have quietly added reliefs and various shapes to make them look cute. The packaging boxes of many Internet celebrity mooncakes are not only stylish in appearance, but also stylish in appearance. Utilizing the new black-skin series of mooncakes launched by Disney this year, they use a new process of combining peach skin with chocolate, changing the tradition of using wheat flour to make mooncake skins. In addition, the outer packaging combines new Chinese style with Mickey elements.

After previously cooperating with Star Trek, Maxim’s Mooncakes chose to cooperate with Marvel this year and launched two mooncake gift boxes: Iron Man Green Tea Red Bean Mooncake and Spider-Man Custard Mooncake. The mooncakes are also printed with cool The Iron Man A-line shape and the Spider-Man gesture logo shape. In addition to the mooncakes that boys love, Haagen-Dazs has also launched girls’ Disney “Frozen” yogurt ice cream mooncakes and pink fantasy Mickey and Minnie series mooncakes to attract fans to open their wallets.

Experts said that traditional mooncakes have been affected by people’s consumption upgrades, changes in health concepts, and the reduction of gifts in the whole society due to strict party governance. Can these efforts win over young people and revive the traditional food of mooncakes? The mooncake market still needs further inspection.