Model essay on business plan of university tea shop 1
I. General situation of the enterprise
Main business scope: coffee: blue mountain, latte, mocha, cappuccino, Italy, Colombia, Brazil and so on. Coffee is our specialty, all of which are freshly ground and brewed. )
Alcohol: red wine, wine, cocktails, white wine, champagne, osmanthus wine, Brandy, all kinds of beer, etc.
Milk tea: milk tea with various flavors, such as strawberry, green apple, chocolate, mango, etc.
Afternoon tea: green tea, safflower tea, ginseng oolong tea, several herb tea, etc.
Dessert: All kinds of exquisite desserts, such as Mu Si, biscuits, cakes, etc. There are also many flavors of smoothies and ice cream.
Enterprise type: service
Second, the personal situation of the author of the business plan
Third, the market evaluation
1, target customer description: college students and teachers. Business people in the business building.
2. Market capacity or estimated market share of the enterprise: 1%
3. The main advantages of competitors: a large number of products, a long history of development and abundant funds, which are recognized by many guests. (Interview Network www.mian4.net)
4. The main disadvantage of competitors: the product model is fixed and inflexible.
5. The main advantages of this enterprise over its competitors: we can adopt different business models in the early stage of development and choose the most suitable one.
6. The main disadvantage of this enterprise compared with its competitors is that it has less funds and is not recognized by the guests.
Iv. marketing plan:
1, product: same
2. Price:
Italian coffee is medium to large.
Caramel macchiato 24 27 30
Latte coffee 19 22 25
Cappuccino coffee 19 22 25
Mocha coffee 22 25 28
American coffee 15 18 20
Qinliang series
Iced latte 19 22 25
Iced mocha coffee 22 25 28
Iced American coffee 15 18 20
Coffee frappuccino 2 1 24
Mocha frappuccino 23 26
Concentrated Frappuccino 25 28
Caramel Coffee Frappuccino 24 27
Mango Tea Frappuccino 2 1 24
Vanilla Frappuccino 2 1 24
Chocolate Frappuccino 2 1 24
Breakfast
Muffin (chocolate, blueberry, vanilla, cranberry) 7-8 yuan
Danish Bread 5-8 yuan
Lunch
Vegetable pie 8 yuan
French sandwich (tuna, smoked chicken) 15 yuan
Sandwiches (tuna, potatoes, Caesar) 10- 12 yuan
Salad (potato, tuna, Caesar) 15- 19 yuan
Lunch box (barbecued pork and beef with black pepper) 19 yuan
Tea time
Cheese sticks and bread sticks 6 yuan.
Cookie 6-8 yuan
Tiramisu 10 yuan
Fruit Cup 6 yuan
Vienna Black Forest Cake 8 yuan
Cheesecake 10 yuan
Blueberry Cheesecake 12 yuan
3. Promotion method: ① Establish a membership card system: the name of the member is printed on the card. The discount rate of membership card is not high, such as 15% discount. On the one hand, this can give consumers a sense of respect, on the other hand, it is also convenient for waiters to address consumers. Especially if consumers are with others, and the waiter can call him (her) Mr. or Miss * in public, they will feel very respected.
(2) Personalized service: Put some promotional materials on the table, including knowledge and stories about coffee. On the one hand, it can enhance the taste, set off the atmosphere and increase consumers' goodwill towards the brand. Provide special explanation personnel for many consumers who come together. If they are interested, you can introduce them to the names, origins and other related knowledge of various coffees. It can also be involved in the coffee making process.
3. Location:
(1) site selection details:
Location area (square meters) Rent or construction cost
(2) The main reason for choosing this address:
(3) Sales method: end consumer
(4) The reason for choosing this sales method: service industry, not suitable for wholesale and retail.
V. Organizational structure of enterprises
Enterprises will be registered as: partnership enterprises.
Proposed enterprise name:
Employees of the enterprise:
Job quantity monthly salary
Manager 13500
Barista 12000
Western pastry chef 12000
Business license and permit to be obtained by the enterprise:
Type Estimated Cost (Yuan)
Business license 700
Tax registration certificate 100
Health permit 280
Legal responsibilities of enterprises (insurance, employees' remuneration, tax payment, etc.)
Estimated cost of category (yuan)
National tax 60
Local tax 45
Insurance 480/ person
Salary 7500
Other expenses (utilities, etc.) 400
VI. Fixed assets
1, tools and equipment: the kitchen is the oven, grill, stove, pool, noodle cooking stove, disinfection cabinet and refrigerator.
Bar: refrigerator, sink, ice machine, cake cabinet (optional), coffee machine, etc. . . .
2. Summary of fixed assets and depreciation:
VII. Other operating expenses (excluding depreciation expenses and loan information)
Remarks on Project Cost (RMB)
rent
Marketing expenses
upkeep
Registration fee
other
Model essay on the business plan of university milk tea shop II
I. Introduction to the Project:
Our shop is an entrepreneurial project with low capital investment, wide consumers, fast recovery cost and easy to find. Generally, except for the store rent, labor and daily expenses of about 3 months, the operation and management of the tea shop do not need much working capital, which is very suitable for small businesses to start their own businesses. The name of our store is coco, which is easy to remember and easy to remember. Our goal is to attract customers with the unique characteristics of ordinary tea shops and get big profits. After a year of fame, brand effect and accumulated funds, we will expand our operations to other markets through investigation and pilot, and get greater benefits. Through the continuous reform and gradual improvement in the process of operation, we will form a reputation and expand the market share to form a chain milk tea shop.
Second, the product/service introduction:
Our shop mainly deals in all kinds of coffee and milk tea. In addition, in order to meet customers' consumption needs, we also deal in double-skin milk, shaved ice, milkshake, various fruit juices and drinks and various snacks, such as melon seeds and roasted wings of various flavors. In order to attract customers, our store will constantly try to develop new kinds of milk tea, which will become the recommended drink this week and will be sold at special prices two days before its launch. If the response is good, it will become our special product. In order not to be surpassed by imitation, we will constantly introduce new products, holiday products and anniversary products. For example, Valentine's Day: milk tea for lovers, Singles Day: milk tea for singles. Constantly attracting customers because of their characteristics, making customers impressed with our store, and gradually forming a word of mouth, becoming an intangible brand asset of enterprises.
In addition, it can be operated by combining seasoning technology with the requirements of wine mixing process, which is a qualitative leap and an artistic enjoyment. The main ingredients of milk tea are: milk powder, tea, sugar, water (and ice) and spices (including pearls in bubble tea). The taste of milk tea made of different water is very different. Do you use tap water? Or mineral water? Or mountain spring water? Seawater? Filter water? This is completely different. Although mountain spring water is expensive, it tastes good, and only when the products are good can there be repeat customers. So is ice, and the process of making ice will also seriously affect the quality of each cup of milk tea. Therefore, for the long-term development of the enterprise, the operators have really learned the technology of milk tea. Basic knowledge: 1, learn to taste milk tea; 2. Formula of raw materials; 3. Seasoning quantity and time; 4. Application of equipment and seasoning temperature; 5, seasoning techniques; 6. Preservation of milk tea; 7. Packaging requirements of milk tea; 8. Changes of milk tea, including sample change and qualitative change, such as: pulling flowers.
Third, industry analysis
Milk tea and coffee belong to mass consumption, and there are many consumers, mainly young students. Both the current market demand and the future market demand are great, but the competition in the milk tea shop industry is also fierce. We must make characteristics so as not to be eliminated and stand out in the industry. At present, most tea shops have the same taste, so if we want to do well, we must innovate, such as adding new tastes and using strange and interesting cups to make customers feel refreshed. At the same time, we should pay attention to the hygiene of the tea shop, so that customers will have a clean and fresh feeling as soon as they enter the tea shop.
For the pricing of products, we will set different prices according to different tastes, generally around 3.5 yuan, which is the same as the average market price. We take the competitive advantage of products and seize the market share with the quality and characteristics of products. Because there are many similar stores, it is difficult to enter the industry, and most customers have inertia consumption psychology, so it is difficult to gain competitive advantage in the industry. Therefore, we will get a pass to enter the market with high quality and low price in the early stage of opening, and there will be promotions and special activities.
Market analysis and forecast, competitor analysis and characteristics of our store: the demand is at a large stage at present, and there is a growing trend in the future. At this stage, most competitors are not distinctive, and a few enterprises with characteristics have not been promoted. Therefore, if the enterprise wants to occupy a certain market position after entering the market, it must strive to create characteristics and attract people in a unique way. In the course of business, we should pay attention to the products and services of our peers, and learn from them in time if there are good benefits.
Fourth, the marketing strategy
1, advertising
As for the popularity of the company, we will let customers know about the tea language through leaflets, and we will set up posters at the door of the store to inform them of the recent launch of new products and recent promotional activities. The signboard of the storefront uses conspicuous and eye-catching colors and models. After accumulating a certain amount of funds in the later period, you can also invest in advertisements in newspapers, radio, television and the Internet. In addition, all the staff are wearing our work clothes.
2. Promotion plan
A. For members, 25 yuan/person, one-time consumption in 20 yuan is free, and members can get a 10% discount when using the membership card, and they receive blessings and gifts from our store at the birthday party.
B. It's refreshing to use strange and novel cups and straws.
C. Couples' cups and straws are used. When couples come, they can recommend couples' packages and give them gifts.
D launch special holiday products and activities in various festivals to attract customers.
E. Give a small gift when one-time consumption arrives at 15 yuan. Sometimes we can send our specially-made T-shirt with our store name, which not only delights our customers, but also enhances our popularity.
3. Price
There will be a special price two days before each new product is launched, and the rest will be sold at the average market price, and the price will be raised appropriately when you have your own brand in the later period.
4. Team management
Each staff should do their job well. In important affairs, the manager will call people to discuss and make decisions.
5. Service
The staff in the store should do a good job in service, maintain a good mood, be careful and polite to customers, and not lose their temper with customers.
V. Analysis of raw materials and equipment for opening a store
Analysis on the expenditure of milk tea equipment: ice maker and accessories, milk shake machine, sealing machine, fructose quantitative machine, smoothie machine, POS machine, water purifier, disinfection cabinet, insulated tea barrel, electric water bottle, water boiling machine, induction cooker, etc.
Small utensils include: double-headed measuring cup, stainless steel Japanese-style bagel, ordinary aluminum ice shovel, stainless steel plate net lattice, plastic measuring cup (3000CC), sealed jar, cold kettle, pressure nozzle, Terry leaky shell, Gengsheng naked soup shell, double-ear oil lattice (encryption), Gengsheng flavored cup, manual egg beater, electronic countdown timer, and 400CC double layer. Steel planer with rubber handle with bottom box, luxury can knife, bean measuring spoon, Taiwan Province eggbeater, Gengsheng leaky shell, small measuring cup, measuring cup with cover, snow cup, cup brush, high-efficiency sponge scouring pad, white napkin, Lihao pure cotton blue towel, Lihao brown towel, plastic wrap, trash can, mop/absorbent mop, broom/garbage shovel, cutter, etc.
VI. Human Resource Planning
With the development of society, people have become the most precious resource, which is determined by people's initiative and creativity. Enterprises should follow scientific principles and methods to manage this resource well.
According to each person's different advantages and strengths, we arrange the staff of our store as follows: Duan Tiansen, the manager, and is responsible for the procurement of raw materials, ensuring the procurement quality of raw materials, and controlling the inventory, and ensuring the normal operation of the store without overstocking too much funds. Wu Dao, with great ideas and flexible brains, is responsible for the trial and research and development of new milk tea, ensuring that a new product is launched every week. Xie Wei is cautious, careful and responsible for financial work, counting income and controlling expenditure. Ma Yuan, diligent, skillful, bold and careful, is responsible for the operation management of products, that is, the preparation of milk tea, ensuring the speed of operation and serving customers.
Model essay on the business plan of university milk tea shop 3
I. Introduction of the Project
(1) Project background
# # Tea was born in Tai 'an District, Taipei City in 2007. Adhering to the idea of making every cup of tea carefully and making every customer feel healthier and more delicious, # # Tea has developed from a small bubble tea store in the business circle of National Taiwan University into a boutique fashion tea chain company with nearly 200 stores in Taiwan Province in just five years. Admiring the long-standing tea culture in mainland China, I deeply feel that although the mainland beverage market is contending, # # tea entered the mainland market in 20 12, aiming to let more Chinese people experience the high-quality Taiwan Province tea culture through the provision of fine tea service in franchise chain. It is in this context that I wrote this business plan, hoping to help entrepreneurs.
(2) Project introduction
? Brand is the guarantee of quality? . Although some people say that they are not superstitious about brands, they still agree with this statement in their hearts. Opening a brand milk tea shop will make consumers feel more at ease. # # Tea insists on always insisting on quality and health! Achieve the first brand of healthy drinks! The principle of product development, bringing the healthiest products to consumers is the pursuit of # # all the time.
(3) Market prospect
At present, milk tea is sold now, which is one of the favorite drinks of young people and urban white-collar workers. Drinking milk tea has become a fashion trend. And with the popularity of milk tea, their demand for milk tea will be greater, and the milk tea market will be broader. Moreover, there is no difference between the off-season and the peak season, and milk tea can be made all year round. The ups and downs of the market will not be too great, and the income is guaranteed.
# # The target consumers of tea are young people and urban white-collar workers, which are in line with the mainstream consumer groups of milk tea. Its market segment is the mid-range market, highlighting quality. With the improvement of people's living standards, their requirements for quality are getting higher and higher, and inferior milk tea will inevitably be eliminated, and it is an inevitable trend that milk tea tends to be quality.
Second, the industry analysis
(A) the status quo of the industry
The beverage industry to which milk tea belongs is constantly developing, and various products emerge in an endless stream, and milk tea is developing rapidly because of its variety and changeable taste. With the emergence of bubble tea, Taiwan Province, milk tea has quickly swept the country, and various milk tea shops have mushroomed in the streets of the city. After more than ten years of evolution and development, consumers tend to be more rational in their consumption of milk tea and pay more attention to its quality. This has slowed down the development of milk tea shops, and investors have become more sophisticated about the quality of milk tea.
The rapid development of tea shops also means fierce competition for milk tea. Milk tea is also developing in two opposite directions: first, middle and low-grade milk tea shops are fighting price wars to win more customers; The other is the quality of high-end milk tea shops, with excellent quality, good environment and high price. Both have their own consumer groups, but the consumers of milk tea are more middle-class people. Therefore, a tea shop with moderate price and guaranteed quality will be more favored by consumers.
(B) SWOT analysis
1, advantage analysis
(1) Milk tea is now sold and consumed immediately. Moreover, most products of the tea shop can be used as both cold drinks and hot drinks, and there is a market all year round.
(2) Milk tea is generally divided into three aspects: main ingredients, auxiliary materials and adding materials. The main ingredients are red beans, peanuts, pearls, raisins and so on. So there is milk tea at the same time? Eat? The fun, other drinks provide a single additive, which can't be compared with milk tea.
(3) The facade can be large or small, with small one-time investment, low risk, short investment return period and high rate of return.
(4) The technical threshold for opening a tea shop is low, and the operation is simple. It can be operated in a few days after training, and there are few operators, usually about three.
(5)## milk tea has 10 series 100 and many kinds of special products, with a wide variety of products and strong selectivity. # # Milk tea includes milk tea, fruit juice, tea, smoothies and coffee series.
(6)## Milk tea has brand and quality guarantee, insist? Zero cream, zero fruit powder? Principles of product development.
2. Weaknesses: analysis of disadvantages
(1) The low financial and technical threshold of tea shops is both an advantage and a disadvantage. Because of the low threshold of capital and technology, there are many people who can open milk tea shops, and the milk tea market can easily reach saturation, and the focus of competition is on price competition.
(2) The added value of milk tea is low, and the memorable connotation cannot be excavated.
(3) The business of tea shop depends largely on the location of the store. Consumers who buy milk tea generally conform to the principle of proximity, and they will not run far for a cup of milk tea.
(4) The quality of the shop products directly depends on the quality of the raw materials he uses. Moreover, the source of raw materials is transparent, and successful stores are easily copied by others, making it difficult for the store to operate for a long time.
(5) Due to the propaganda of the media, consumers have a misunderstanding of milk tea, and think that milk tea is? Pigmented water with essence and sugar? .
(6) Without the ability to research and develop raw materials, we can only passively accept raw materials provided by manufacturers, so that our own products are not unique.
3. Opportunities: opportunity analysis
With the continuous promotion of # # milk tea, what does # # milk tea emphasize? Zero cream, zero fruit powder? It has formed a deep impression in the minds of some consumers, and used this as a quality standard to measure milk tea. Therefore, as long as the franchisees of # # milk tea spare no effort to publicize and emphasize this concept in the process of opening a store, so that it is deeply rooted in the hearts of the people, consumers will regard it as the quality standard for evaluating milk tea. When other brands can't do this, they will naturally choose # # milk tea. ? Zero cream, zero fruit powder? It is USP of # # milk tea, which is a unique consumption proposition.
4. Threats: threat analysis
(1) The quality of tea shops is uneven, and the price of middle and low-grade tea shops is relatively low, which is attractive to some consumers.
(2) Milk tea is an alternative product, and consumers can choose other drinks to replace milk tea. Therefore, opening a # # milk tea shop should not only compete with other milk teas, but also compete with other kinds of drinks.
Third, product introduction
# # Milk tea has developed more than 10 series and more than 100 products, which are divided into three types: cold, warm and hot, and have a market all year round. And # # milk tea will launch new products every season, as the main product of this season, to ensure the upgrading of products. # # Milk tea menu can be adjusted freely according to the local actual situation and sales situation.
Fourth, store location
In addition to the location around the university, we can also focus on the development trends of regional economy, income level, planning and population quality, and focus on the passenger flow, the quality and quantity of purchasing power and the quality of the shops themselves, so as to select the shops with low cost and great value-added potential. Specific reference is as follows:
District store location selection
A shopping mall/supermarket/commercial pedestrian street in the business district
Catering area flavor food street
Recreation area playground/large entertainment square/tourist resort
Universities/primary and secondary schools in the campus area
Business district office building
There are four elements to pay attention to when choosing a store:
First, the location of the gold content of passenger flow must pay attention to the flow of people, consumer groups and purchasing power, etc. The size of passenger flow directly affects the income.
Second, the forward-looking site selection pays attention to policy changes such as municipal planning, demolition and transformation, turning obscure places into golden lots and business opportunities in developing lots.
Third, the cost-effective ratio of shops is different in lots, surrounding environment, traffic conditions, etc., and there is a big gap in store rent. We should fully consider the cost-effective ratio of shops. For franchisees stationed in commercial squares, besides considering the rent price, we should pay more attention to the management and business model of shopping malls.
Fourth: the alliance breaks up parts into whole parts, associates with merchants with good lots, and sublets space, so as to have a good location and save a lot of money.
In addition, to open a shop, you need to apply for an industrial and commercial business license, a tax registration certificate, and a health permit, respectively, in the industrial and commercial bureau, the tax bureau, and the health station. The price of the permit varies from place to place. For details, please go to the place where the permit is issued.
Five, store personnel planning
It is better to have three or four storefronts, which are divided into three classes: morning, middle and evening, and take turns alternately. General store operators should ensure that there are more than two people, and there are few people in the morning and evening, so only one person can be arranged on duty. According to the performance of the store, we can also formulate a reward and punishment system, and give them appropriate rewards and punishments according to their performance, which can stimulate their enthusiasm for work.
Six, marketing strategy
When opening business and holidays, doing some activities can attract consumers' attention and increase sales. When the business is dull, you can also do some activities and use various means to stimulate the market and increase sales. # # The milk tea company has developed a promotion brochure with cases of holiday activities throughout the year, which can be used as a reference by store managers who don't know how to do the activities.
VII. Financial Revenue and Expenditure
As shown in figure:
Name of investment analysis project storefront
The initial investment brand joining fee is 20,000 yuan (the first and the top five companies in the region join, and the joining fee is exempted and more preferential treatment is enjoyed).
Quality guarantee (refundable) 5000 yuan
The equipment cost is 9000 yuan
Decoration fee (depending on the size of the facade) 1 1000 yuan.
The first purchase of raw materials (according to personal circumstances) is 8000 yuan.
The total is 50000 yuan.
Monthly input cost of raw materials (calculated as percentage of gross profit) 15000 yuan/month.
Rent (subject to local conditions) 2500 yuan/month.
Salary of personnel (subject to actual employment) 1200 yuan/person *2=2400 yuan.
Equipment loss 80 yuan/month
Miscellaneous expenses such as water and electricity 1000 yuan/month
Total 20980 yuan
Monthly income Business hours 9: 00am-22:
Average consumption 4 yuan/person
Daily income (depending on the flow of people) 1200 yuan
The monthly income is 36,000 yuan
Profit amount monthly net profit 15020 yuan
Annual net profit 180240 yuan
VIII. Risk and Risk Management
(1) Received counterfeit banknotes: It is best to prepare a banknote detector. Not only those in 50 yuan and 100 yuan need to be inspected, but also those in 20 yuan have counterfeit banknotes. It is better to check them. We should also prevent some people from cheating when paying.
(2) Missing the bill: When there are many people, don't panic when the guests rush to prevent some people from taking drinks without paying.
(3) Theft: Take anti-theft measures, and install a surveillance camera if possible.
Nine, long-term planning