Activity form

(a) pre-opening advertising

In order to reach the general public to inform the natural new store opening of the festive news, take this opportunity to spread the natural seafood food culture, for the opening of the new store to lay a good foundation for a hit.

1, "Zhanjiang Evening News"

Published content:

a, about the natural new store opening information.

b, information about the opening day activities.

c, about the natural corporate culture information.

Role: release congratulatory advertisements to create an atmosphere of the opening ceremony, which plays a leading role in the flow of customers and the degree of public attention during the opening period.

Release specification: 1/6 page

Release date: Tuesday, December 28, 2004, Wednesday, December 29, 2004

Release media:

2, beautiful albums (50,000 copies) and souvenirs of the opening

Release content:

a, the layout of the new store features

b, dish promotion

c, the new store, the new store, the new store, the new store, the new store, the new store, the new store, the new store, the new store, the new store, the new store, the new store, the new store, the new store, the new store.

c, service promotion (hotel counter, each private room, etc.)

Role: with the opening of the timing, the design of a unified VI to carry out.

Opening of the necessary information, the natural VIP customers will certainly be the company's main source of business, such customers must be protected, in the form of clubs or with the issuance of the form of locking this part of the customer source, will be a natural source of customer flow to provide the basis. Therefore, there must be an overall set of publicity programs, systematically, in this regard, the best selected beautiful albums, issued during the opening period, the atmosphere is just right, do not create.

Issue method: a, placed in the opening ceremony gift bag, each guest a copy;

b, placed in the hotel counter, private rooms by the guests to freely access.

3, the city outdoor advertising

Release content:

a, about the natural new store opening information.

b, information about the opening day activities.

c, about the natural corporate culture information.

Role: The use of lifelike advertisements announced the festive atmosphere of the opening of the new store and the opening of the new store of Da Naturals to the society. Advertisements highlight the momentum of the natural and the "Zhanjiang top ten restaurants" style, outdoor must be in the main road in Xiashan and Chikan, not cheap, to the big ads, luxury as the primary consideration.

Release date: December 18, 2004 - March 18, 2005

4, color folder newspaper issue

Release content: a, the new store decorations, b, the layout characteristics, c, the service characteristics, d, within ten days of the opening, 20% off wedding banquets; e, within ten days of the opening of the consumption of up to 1,000 yuan, cash coupons and other activities, cash coupons, the minimum amount of 100 yuan, valid for one month. Amount of 100 yuan, valid for one month.

Role: clip the newspaper issued by a wide range of target customer groups clear, gimmick is bound to attract the attention of the public, and will be happy to participate in the opening of the new store held activities, thus achieving the effect of publicity.

Interleaved with the media:,

Release quantity: 50,000 copies

Release date: December 18, 2004, December 28, 2004

(2) late publicity program

1, Zhanjiang Evening Post

Instructions:

①Publicize the new store decorations, service features, etc., spreading the big nature! good environment as well as quality service, the opening of the new store, the quality of service to a higher level;

② activities held to ensure that the opening of the 2 months of foot traffic.

3 borrowing the fourth Food Festival, in the "Zhanjiang Evening News" to do the article, in the form of a soft paper by analyzing the status of private enterprises in Zhanjiang side report on the corporate culture of the large natural seafood house, highlighting the dissemination of corporate culture, such as the soft title of the main title for the "difficult road of the private sector," the subtitle of the "written in the Zhanjiang large natural seafood house on the day of the opening of the new store," in order to pass on the following information to the public: "large natural" has come out of the way of a new way of living. Natural" has come out of a distinctive road of development, the prospect of brilliant, shaping the natural good social image.

Released content: news reports on charity auction activities, banquets for orphans, etc., to establish a positive social image of Great Natural.

Release date: January 1, 2004

Release media: Zhanjiang Evening News

(3) Opening day activities

1, ribbon-cutting ceremony

(Basic content: lion dance - leadership speech - ribbon-cutting - seafood auction - donations - banquet.)

Procedures for the celebration:

The Grand Natural Opening Ceremony was initially scheduled for January 1, 2005 at 11:00 a.m. in the Grand Natural Plaza.

-9:30 venue music loud and clear, flags fluttering, welcome guests,, lion team, in place, the staff ready to work;

(Note: the lion is a hundred beasts of the strong, the army for the people to rely on the hope. The purpose of the big natural is not only to do Zhanjiang food market boss, but the domestic and even international food market accounted for the front spear.)

--10:10 company leaders, guests one after another into the field, for the guests to sign in, flowers, lead into the seat, the guide waiting at the entrance, ready to lead the preparatory work;

--10:55 celebration master of ceremonies (invited Zhanjiang TV hosts to serve as) announced that the celebration is about to begin, please leaders, guests are seated, and please participate in the celebration of all the people in place;

--11:00 celebration officially began, the celebration emcee recited the words of the master of ceremonies opening remarks;

--Emcee read the list of major guests attending the celebration;

--Celebration emcee announced: Zhanjiang City, the great natural seafood residence opening ceremony began! (Golden drums sound for 10 seconds);

--Ceremony master of ceremonies invited the marching band to play a piece of music;

--Ceremony master of ceremonies invited the Dragon Dance Team to perform;

--Ceremony master of ceremonies invited the Lion Dance Team to perform;

--Ceremony master of ceremonies announced: please make a speech; (the company leaders);

--Ceremony master of ceremonies announced: please make a speech; (the VIP);

--Ceremony master of ceremonies announced: please make a speech; (VIP);

--The opening ceremony of Zhanjiang City Great Natural Seafood Restaurant began! p>--Celebration emcee presided over the ribbon-cutting ceremony, Miss Manners led the company leaders and guests to take their places;

--Celebration emcee invited the leader of the Great Natural Seafood Residence to preside over the cutting ceremony.

--Leader of the natural seafood house announced: the natural seafood house new store opening! (Leaders and guests cut the ribbon!)

--Ribbon cutting moment, music loud and clear, ceremonial flowers in the sky, dragon and lion dance, the celebration to form a climax;

--Master of Ceremonies announced the charity seafood treasures auction began, please leaders and guests move to the seafood pool! (Beginning of the auction)

--Seafood residence leaders will auction cash on the spot to Zhanjiang Orphanage Park.

--Zhanjiang Orphanage leaders came forward to the results of the grant, and delivered a speech;

--Ceremony master of ceremonies announced: please leaders, guests into the lobby dining!

--In the song, the emcee concluded the speech, the leaders and guests stepped into the lobby inside.

--End of the celebration.

2, Chinese buffet guests activities

Description: the choice of Chinese buffet mainly for the following reasons:

a) Great Natural is famous for seafood, suitable for Chinese cooking.

b)This opportunity can be implemented in the lobby of the atmosphere of the physical decorative techniques, dishes to "big" for the pursuit of, for example, "big pontoon" "big lobster" "big roasted suckling pig" and so on, in order to stimulate people's hearts for the pursuit of the goal.

c)The whole celebration is designed with traditional Chinese culture.

Banquet guests as follows:

a, orphanage children and staff

b, leaders at all levels, as well as celebrities

c, counterparts

Three, the atmosphere of the celebration layout

(a) the atmosphere of the main sections of the city layout

1, the old big natural doorway with a straight banner ascending balloon two.

2, People's Avenue, North Natural entrance to the new natural entrance along the road inserted knife flag, to create a two-point line celebratory atmosphere;

(B) the atmosphere in the lobby layout

Atmosphere layout of the open, atmospheric, natural, casual, giving people a relaxed feeling of eating.

(3) the atmosphere of the venue layout

1, the venue with a straight banner 8 balloons;

2, the main venue front door hanging above the celebration theme slogan "Zhanjiang natural seafood residence opening ceremony"; doorway hanging above the diameter of 1.5 meters semi-circular flower ball to embellish the atmosphere of the venue;

3, the doorway left and right to place congratulations on the basket, each side of 8;

3, the doorway left and right to place congratulatory baskets, each side of 8pcs;

4, the ground from the gate to the VIP seats is paved with red carpet.

5, the front of the front of the ribbon-cutting meeting place 10 columns of flower racks, ready for the guests to cut the ribbon and beautify the venue;

6, the ribbon-cutting racks in front of the empty 5 meters of empty space, ready for the lion dance, marching band before the meeting and the celebration of the climax of the end of the show;

7, the empty space before the rows of chairs, ready to invite the guests to be seated;

8, the doorway The left side of a large welcome sign, the inscription "Warmly welcome all leaders and guests to the natural seafood residence guidance! Along the underground car park entrance roadside layout of a large congratulatory sign, inscribed "Warm congratulations on the opening of the new store ZhanDaNatural Seafood House" to guests to express a warm welcome;

9, welcome sign next to a row of red cloth, flowers decorated sign-in desk, ready to let the Miss Manners to accept guests to sign in for guests to wear flowers.

Four, slogan slogan

1, warmly celebrate the Zhanjiang natural seafood residence new store opening!

2, warmly welcome leaders at all levels, guests, friends come to guide!

3, from nature, taste in the natural!

4, Zhanjiang natural seafood, leading Zhanjiang seafood trend!

5, welcome to zhanjiang ten famous restaurant - big natural!

6, collection of seafood food culture, to create a flagship restaurant in Zhanjiang!

7, the natural seafood restaurant congratulations to the people of the city: Happy New Year's Day!

8, the development of Zhanjiang food economy, show coastal city culture!

Hotel holiday promotion plan

Children's Day planning program

In order to further expand the influence of the seaside hotel catering, for a certain economic benefits, the proposed plan for Children's Day (June 1, the day of the hotel) in the East China Sea Restaurant, Silicon Valley Western jointly launched the "Children's Day with children with the Happy Family Offer":

One, the promotion of the form

(a) Silicon Valley Western jointly launched the "Children's Day with the Happy Family Offer":

The promotion of the form of the children's day, the Children's Day with the Happy Family Offer. p>(A) Silicon Valley Western Restaurant (the following work by the Western Restaurant is responsible for)

1, where the Children's Day day (June 1 - Sunday) to the Western Restaurant with Children's Day semi-buffet family, two adults totaling 128 yuan (64 yuan per person), the child enjoys free concessions;

Note: such as a large number of people with a child, the child can be half-price concessions, that is, the discounted price of a total of 96 yuan (64 yuan for adults, 32 yuan for children). yuan, children 32 yuan).

2, in addition to the contents of the buffet Western-style food, will also set up a children's special food table (including: hamburgers, hot dogs, skewers, ice cream, special drinks, Tsz bar, etc.)

3, where the Silicon Valley Western-style food for children will be given by the hotel to eat a beautiful gift - multi-functional electronic Puzzle treasure (the hotel has the stock).

2) Donghai Restaurant (the following work by the Chinese restaurant is responsible for)

1, in the Children's Day (June 1) lunch, dinner city where the Chinese restaurant to consume the children's families can be presented with a beautiful food gift box prepared by the hotel (box production by the General Office with the cooperation of the food production by the Chinese and Western **** with the completion of the inner packaging box collocation and disinfection of the work of the Chinese restaurant specifically responsible for);

2, Children's Day, the children's families can be presented with a beautiful gift box prepared by the hotel. p>

2, Children's Day promotional period of other concessions may not be used at the same time;

3, where the Children's Day to dine with the children can also be presented by the hotel to send a beautiful balloon.

Second, the store decoration, atmosphere

1, the restaurant storefront paste some cartoon pictures and "Happy Children's Day" in English and Chinese art posters; (by the artisan with the Ministry of Food and Beverage in 16 days before the completion of)

2, with the various colors of the balloon restaurant, rendering the festive atmosphere; (by the Ministry of Food and Beverage in the 16 days before the completion of)

3, by the restaurant in the weekend were arranged gifts Booth, the tea market guests to carry out targeted promotional work

4, from the second half of May every Saturday, Sunday lunch and dinner market in the Western restaurant to play cartoon music and TV movies. (By the Engineering Department with the completion of 16 days ago)

Three, advertising

1, leaflets (by the artisan is responsible for the production of 16 days ago)

2, newspaper advertisements (by the marketing department is responsible for the ads in the Nanshan Newspaper on May 29th);

3, posters (by the artisan is responsible for the design, and the production of colorful spray paintings and KT boards posted on the front of the lobby columns, 16 days ago) (the front of the lobby columns, 16 days before completion).

Four, promotion division of labor

1, the distribution of leaflets by the Chinese and Western food, marketing department **** with the completion;

2, casual booking by the Chinese and Western food is responsible for;

3, regular customers, the agreement of customer booking by the Chinese and room marketing is responsible for;

4, promotions and booking by the director of the party Zanneng is responsible for the overall work.

Duanwu Festival planning program

In accordance with the traditional customs of the Dragon Boat Festival to drive away evil spirits and diseases, Donghai Restaurant intends to organize a variety of festive activities, while launching various types of health food, and vigorously promote a healthy diet and good health to get rid of diseases;

I. Form of promotion

1. Donghai Restaurant from the eighteenth of May to launch a three novel health characteristics of the rice dumplings ( Price to be determined): (by Mr. Fu is responsible for)

(1) green tea dumplings with salted meat: clearing the throat, beneficial to the qi and nourish the face;

(2) soybean paste alkaline water dumplings: cool summer, food and stomach;

(3) Job's tears mushroom dumplings: clearing the heat and detoxifying the wind, the wind to pass through the hole.

2. Donghai Restaurant intends to launch a series of healthy specialties at the same time, with the obvious effect of strengthening the body as a selling point to the diners for promotion;

3. Donghai Restaurant intends to launch the activities of "Dragon Boat Festival fragrant rice dumplings, to get rid of diseases to protect the health of the Dragon Boat Festival" in conjunction with the traditional customs during the Dragon Boat Festival;

II. Set up a display in front of the door, the production of exquisite rice dumplings and wormwood cake for promotion, sale;

2. With incense, wormwood on the restaurant's front for appropriate decoration, the floor and then decorated with various colors of balloons;

3. Production of beautiful leaflets and posters for distribution and posting, in order to expand the influence of the guide guests to consume.

Three, advertising

1. leaflets (by the artisan is responsible for the production, completed 16 days ago)

2. newspaper ads (by the marketing department is responsible for the end of May and the beginning of June in the Nanshan Newspaper and the Evening News ads once)

3. posters (by the artisan is responsible for the design, and the production of colorful spray paintings and KT boards to be posted on the front of the lobby columns, completed 16 days ago). (16 days before completion).

Four, promotional division of labor

1. leaflets distributed by the Chinese marketing is mainly responsible for other departments with;

2. casual booking by the Chinese business desk responsible for;

3. frequent flyers, the agreement of the guest booking by the hotel marketing department is responsible for;

4. promotions and bookings by the manager of the Zheng Yunfang is responsible for the overall.