How to write the mascot design scheme, there are many mascots in our life, especially in large-scale activities, which are indispensable factors. How to design mascots, uniqueness is very important, aesthetics is related to activities, and how to write the mascot design scheme.
How to write the mascot design scheme 1 1, original: novel and unique, with outstanding personality. Originality is the most precious factor in all artistic creation activities. As a corporate mascot, to highlight its unique personality, it is necessary to shape the uniqueness of the image and highlight its distinctive personality;
2. Relevance: Relevance of design theme means that enterprise modeling design must be directly related to the expressed theme or the spread of ideas, and there is an inevitable connection. This association must be related to products and activities;
3. Personification: anthropomorphic artistic treatment, anthropomorphic mascots and shapes make people feel kind and lovely, with distinctive personality and refreshing visual experience, thus deepening people's impression on the design theme;
4. Affinity of mascots: It means that the artistic image conveys a kind of close and pleasant feeling, which can penetrate into people's hearts, induce people's inner emotional reflection, and urge people to be closer to the artistic image emotionally;
5. Mascot aesthetics: Mascot, as a special artistic style, must have certain aesthetic value in order to play its role. In modeling, we must follow certain laws of formal beauty, image beauty, emotional beauty and name beauty in order to have irresistible attraction;
6. Systematization: After various forms of mascots are changed, according to the actual needs of enterprise promotion, there will be mascots with different colors, shapes, expressions, movements and occasions, with the same source but different characteristics. For example, the project design of large-scale sports competitions;
7. Extensibility: Various materials and techniques, the elements conveyed by mascots can have different design extensibility according to different printing, structure, materials and techniques.
How to write the mascot design scheme 2 After the design subject image of the mascot is completed, the variant design can be carried out. The following points should be paid attention to when designing: consistent expression; Consistent sense of form; Consistent image characteristics; Consistent proportion and size; The main colors are the same. all this/all these
It's me. Nice gesture! Take a look at what I'm doing. You must be able to draw a picture of my other dynamics! Refer to other people's works! The design of the mascot asks the students to take out the collected mascot materials.
Tell me about the mascot you know! People's Fine Arts Publishing House Compulsory Education Textbook Volume XIII 1 1 Lesson Are these images cute? Where can these lovely images be used?
What's the use of them? They are all mascots. What is a mascot? Mascots: with images with auspicious meanings and distinctive features, they win people's attention and love, so as to arouse people's attention to the cultural activities they represent.
Attention, understanding and favor of enterprise spirit. 1996 mascot of Atlanta Olympic Games 1990 mascot of Beijing Asian Games "Panpan" mascot of Xizhilang Group Co., Ltd.
Deji Fast Food Mascot Shanghaojia Food Co., Ltd. Mascot Queer Drink Mascot World Cup Mascot 2000 What are the characteristics of mascots? It has three functions: painting, symbol and marking.
Symbolic techniques, cartoon and anthropomorphic images. Let's appreciate some mascots and analyze their design ideas and techniques. ! Guess, whose messengers are they? This is the mascot of 99 Korea International Environment Expo. They are the sun, mountains and water. It symbolizes the sun, air, earth, water resources and other substances closely related to the environment. Reflects the relevance between design and theme.
What is the stubborn little crab advocating? This is the mascot of the world children's smoke-free environment promotion association. The little crab angrily cut the cigarette in two, showing the determination to say "no" to smoking! There are many paintings showing the theme of quitting smoking.
However, it is very original to use crabs as spokesmen, which skillfully links the personality of crabs with the persistence and frankness of children, thus comprehensively revealing the theme of the promotion meeting. Novelty, uniqueness, outstanding originality
This is the mascot of Japan Football League. It is very typical to use football as the mascot of a football match. The anthropomorphic football wears a crown, a cloak, and fists clenched in both hands, ready to rush forward. The image is naive, the color is bright, and it has a strong visual impact, effectively expressing the spirit of football. The personification of image design takes "family" as a design unit and "emotion"
Related, destiny is connected "to show. This family is full of happiness, which implicitly and deeply expresses the value of the animal care hospital. Kindness, moving and endearing affinity This red-faced deer is full of vigor and strides forward, which means that our people cherish health and love sports. Do you know who he is? He is Lulu, the mascot of the Seventh National Winter Games. Have you noticed the moral? this
Only the eagle flies high, and its feet become a wheelchair. This symbolic mascot image is bound to arouse a positive attitude, laugh at life and fight against fate for the public, especially the disabled.
Good feelings inspire people and make them forge ahead. Incentive Sometimes, the mascot design should choose an image that can reflect regional characteristics and symbolism to re-create it, and show the connotation of an enterprise or theme activity and city image. Regional Korea and the United States are passionate, lively and lovely. Different design methods of the same prototype 1988 Olympic Games Seoul (Korea) 19
84 Olympic Games Los Angeles (USA) 1980 Olympic Games Moscow (former Soviet Union) 1984 Olympic Games Sarajevo (Yugoslavia) See who we all look like? Let's look at the contrast between the mascot and the actual animal pictures.
My name is Haihai, and I am the mascot of Xiamen tourism. How about it? Is it like them? Let's look at the mascots of Sydney (Australia) for the 2000 Olympic Games. You can appreciate the boast.
Zhang, the expression of deformation? Look carefully, what items I am made of, and guess what I will be the mascot? Let's take a look at the process of a mascot! "They picked me, analyze my appearance and color characteristics!" The Birth of Phoebe, the Mascot of the 4th National City Games (Xi 'an, Shaanxi)
How to write the mascot design scheme 3 how to write the mascot design instructions
Mascots, also called cute things, are the product of primitive human culture, which is formed by primitive human beings in their struggle with nature.
Different modeling faces have different ways to explain different audiences.
But it can be divided into several points.
1, which person or group is this modeling aimed at (seemingly nonsense but must be explained),
2. Then, combined with the characteristics of individuals or groups, it begins to explain the original intention of mascot design-why do you do this and what is the implication!
3. Then begin to explain the details, characteristics and manifestations of mascots.
4, the above is completed, plus a pleasantry.
The mascot's shape and color are simple and clear, easy to identify, easy to make and popularize the visual system part, and well show the characteristics of (individual users) (corporate culture)!
Characteristics of mascot design
The design of corporate mascots is mainly embodied in seven aspects: originality, relevance, personification, affinity, aesthetics, systematicness and extensibility.
1, originality-novel and unique, outstanding personality
Originality is the most precious factor in all artistic creation activities. As a corporate mascot, to highlight its unique personality, it is necessary to shape the uniqueness of the image, to shape the uniqueness of the image and to show its distinctive personality.
2. Relevance-Relevance of the design theme
It means that enterprise modeling design must be directly related to the theme of expression or the idea of communication, and there is an inevitable connection. This association must be related to products and activities.
3. Personification-the artistic treatment of personification
The anthropomorphic mascots and shapes make people feel kind and lovely, with distinctive personality, giving people a refreshing visual experience, thus deepening people's impression on the design theme.
4. Affinity of mascots
Refers to the artistic image to convey a kind of close and pleasant feeling, it can penetrate into people's hearts, induce emotional reflection in their hearts, and push people closer to the artistic image emotionally.
5. The aesthetics of mascots.
As a special artistic style, mascots must have certain aesthetic value in order to make consumers pay attention to or love them. In modeling, we must follow certain laws of formal beauty, beautiful image, beautiful emotion and beautiful name, in order to have irresistible attraction.
6. Systematization-the mascot of various morphological changes
After the main shape of the mascot is determined, according to the actual needs of enterprise promotion, there will be mascot shapes with different colors, shapes, expressions, actions and occasions, which are in the same strain but have their own characteristics. Such as the sub-item design of large-scale sports games.
7, ductility-all kinds of materials and technology
The elements of visual communication of mascots can have different design extensions according to the differences of printing, construction, materials and technology. Such as: plush toys, badges, hats, sculptures in large-scale activities and inflatable mascots in TV advertisements and souvenirs.
Design idea of mascot
1, know what you want to design. For a designer, if you want to make what customers need, you have to spend some time and energy to understand what customers want you to do. )
2. Study similar designs in the market. Why do you do this? I believe many designers know better than me. It's like when we first came into contact with design, we became masters in the process from "seeing" to "learning". So research is very important. This is a process of taking its essence and discarding its dross. )
3. Divergent thinking about the design project. I believe that every designer will have this process of thinking, but most designers have not done systematic thinking and are testing their imagination and memory. So here I hope that all designers can do systematic thinking. Concretize thinking)
4. Draw a sketch according to your thinking. With the above thinking process, we have a lot to start with. I only draw a sketch here, I hope you can understand. )
5. Repeatedly scrutinize and finalize the basic image of the mascot. Modification and improvement of the sketch is an indispensable process in design. )
6. Make a changeable image and expression of the mascot. Due to time, I only made some styling changes. I hope you can understand. )
7, the mascot product peripheral application. (Designers here will make corresponding designs according to different design requirements. So I can't say more. )
Corporate mascot
Enterprise mascots are cartoon mascots specially built for the image and reputation of enterprises. Enterprises can be directly transformed into people's cognitive image of enterprises through the image of mascots. The corporate mascot covers the corporate culture and brand with a cartoon image.
Product information, through the integration of cartoon images in various media and various forms of advertising and activities, cartoon mascots play a part as spokespersons for enterprises (usually called cartoon spokespersons and virtual spokespersons).
Commodity mascot
Commodity cartoon mascots are mascots established for special commodities. Refers to the cartoon mascots used to promote a new product and establish an image as soon as possible, often appearing at the same time as the new product and acting as the most important salesman.
Activity mascot
1, publicity activities: deepen the impression and play the role of propagandist. Because it has the characteristics of kindness and interaction with the public that the logo lacks, and it also has the meaning of wishing the event a smooth and complete success.
2. Raise funds. Its derivative products and media marketing can bring great wealth.
Mascot design, I usually write logo design from the basic elements, colors, shapes, interspersed with why to use this color, why to use this shape, mascot's gender, age, characteristics, personality! Symbolic meaning! Explain from many aspects, why do you want to look like this!
In fact, I think it's just like writing a paper. Write a draft and write why you want to be creative in this way in terms of color, shape and personality. This mascot will create a new image for the enterprise/organization!