The sales volume of refrigerators keeps rising

According to the data of Industry Online, the sales volume of refrigerators in China shows a trend of increasing first and then decreasing from 216 to 22. In 218, the sales volume of refrigerators in China was 74.189 million units, which was significantly lower than that in 217. In 22, the total sales volume of refrigerators in China was 84.469 million units, with a significant increase in growth rate.

The sales scale of refrigerators will decrease in p>22

Due to the expiration of relevant policies such as "Home Appliances Going to the Countryside" and the downward pressure from domestic macro, the whole refrigerator industry in China has also been affected. However, since 217, with the innovation of door body and the development of fresh-keeping technology, the sales revenue of China's refrigerator industry has been significantly improved. According to the data released by the Household Electrical Appliances Industry Information Center, the sales of refrigerators in China in 218 was 96.9 billion yuan, an increase of 3.42% over the previous year. In 22, the retail sales of the refrigerator market decreased by 1.4% year-on-year, and the retail sales reached 89.9 billion yuan.

Online sales channels of refrigerators account for a relatively large proportion

With the overall volume of the domestic refrigerator market falling, online sales channels account for a relatively high proportion. "Top-selling Brand Products of Home Appliances in 22" revealed that from 218 to 22, the proportion of online channels in refrigerators increased from 35% to 54%. In 22, the proportion of offline channel sales will be reduced to 46%.

Opposite-door refrigerators are the most popular in online and offline channels

In p>22, the market share of cross-four-door, opposite-door and four-door refrigerators among offline products ranked in the top three, accounting for 29.3%, 24.1% and 16.5% respectively; Among the online products, the market share of door-to-door products, cross-door products and air-cooled products ranks in the top three, accounting for 34%, 18.6% and 13.8% respectively.

Haier brand is the most popular

At present, there are many manufacturers in China's refrigerator industry, but the head enterprises occupy the main share in the market. Although the overall decline of the domestic refrigerator market has not changed, the market share of mainstream brands is rising against the market. According to industry online data, in the first half of 221, Haier, Midea and Hisense accounted for the top three market shares, accounting for 33%, 15.8% and 11.6% respectively.

—— The above data refer to the Analysis Report on Market Demand Forecast and Investment Strategic Planning of Refrigerator Industry in China by Forward-looking Industry Research Institute.