1898 Alexander Sam, a young worker of Root Glass Company, found that his girlfriend was wearing a sleeve-type dress, which made her hips stand out and her waist and legs slim, which was very beautiful. After the date, he was inspired to design a glass bottle according to the image of his girlfriend wearing this dress. After numerous revisions, he not only designed the bottle to be very beautiful, much like a graceful girl, but also designed the capacity of the bottle to be just the size of a glass of water. After the trial production of the bottle, it was praised by the public. Business-conscious Alexander Sam immediately went to the Patent Office to apply for a patent. At that time, Candler, the decision-maker of Coca-Cola, saw the glass bottle designed by Alexander Sam Sen in the market and thought it was very suitable as the glass bottle packaging of Coca-Cola. After some bargaining, the Coca-Cola Company finally bought the patent at a sky-high price of $6 million. You know, more than 0/00 years ago, $6 million was a huge investment. The bottle designed by Alexander Sam is not only beautiful, but also very safe to use, easy to hold and not easy to slide. What is even more amazing is that the middle and lower part of the bottle shape is twisted, just like the striped skirt worn by girls; The middle part of the bottle is full and fruitful, like a girl's hips. In addition, because the structure of the bottle is large and small, when it is filled with Coca-Cola, it gives people a feeling of a lot of weight. After the glass bottle designed by Alexander Sam Sen was used as the packaging of Coca-Cola, the sales volume of Coca-Cola increased rapidly, and doubled in two years. Since then, Coca-Cola, which uses Sam Sen glass bottles as packaging, has started to sell well in the United States and quickly swept the world. The investment of 6 million dollars has brought hundreds of millions of returns to Coca-Cola Company.