KFC is American, founded by Harland David Sanders in 1930 in Louisville, Kentucky.

Introduction:

Kentucky Fried Chicken, or KFC, is one of the American multinational restaurant chains, as well as the world's second-largest fast-food and largest fried-chicken chain, and McDonald's (English: McDonald's) is a global McDonald's (English: McDonald's) is a large global multinational restaurant chain, founded in 1940 in the United States, with about 30,000 outlets in the world. McDonald's mainly sells hamburgers, as well as french fries, fried chicken, sodas, ice, salads, fruits and other fast food. McDonald's restaurant in mainland China in the early translation of the name is "McDonald's fast food", until the later part of the unified use of the current Hong Kong-style translation of the name. In the private sector, because of the similarity in sound between McDonald's and "Peony House", Peony House is also used as a nickname for McDonald's, but it is not common. This is KFC's most popular product today, which is cooked by Harlan Sanders after ten years of research with a magical recipe of eleven spices, and the fried chicken makes you suck your fingers after tasting it. KFC is part of Yum Brands and has formed a strategic alliance with PepsiCo to sell carbonated beverages provided by PepsiCo.

Development:

KFC is which country's KFC was founded in 1952, by the then 62-year-old Sanders founded (trademark on the grandfather is the founder himself), just five years, with the delicious fried chicken, KFC franchises have opened to more than 400. 1987. KFC entered China and opened China's first western fast food restaurant chain in Qianmen, Beijing.In September 2016, KFC sold this aspect of its business in China, at a high price of $406 million, to Yum China, which is invested in by Ant Gold as well as Spring Flower Capital. In addition to KFC, Yum China also includes Pizza Hut, Little Sheep, Oriental White, Taco Bell and other well-known restaurant brands. It is worth mentioning that after KFC entered China, it adhered to the strategy of "based in China, integrated into life", so the Chinese version of KFC is very different from the American KFC, with a more diverse range of products and improved flavors to meet the tastes of the country's people. Tender Beef Five Square and Old Beijing Chicken Rolls are all products developed according to Chinese tastes, and KFC has also introduced Chinese-style breakfasts, including soy milk, congee, doughnuts and rice balls, which are both convenient and delicious. In addition to breakfast, there are afternoon tea, late-night snacks, and an ice cream station, especially ice cream, which is introduced in several new styles every summer.

Type:

Mainly sells high-calorie fast food such as fried chicken, burgers, French fries, egg tarts, and sodas.

In 2003, KFC launched its first Beijing-flavored product, the Old Beijing Chicken Wrap.

Beijing Fried Noodle is KFC's first regionalized, limited-edition product in Beijing, which will be available from Oct. 11 to Nov. 7, 2021. The ordering system shows that the Beijing Fried Noodle is currently sold during lunch and dinner hours, with a single item priced at 26 yuan for a bowl, as well as combo packages with fried chicken or drinks priced at around 38 yuan for a single serving, which is the same price as a regular burger package.

Business philosophy:

KFC's business philosophy is to constantly introduce new products or repackage products sold in the past, targeting people's mentality of freshness, so as to gain profits. KFC has a "high-priced restaurant" and "affordable restaurant" distinction, all coupons printed on the "original price" is the "affordable restaurant The "original price" printed on all coupons is the price of the "affordable restaurant", and the "high-priced restaurant" items are sold at a price about 10 percent higher than the "original price".

Yum Brands

KFC belongs to Yum Brands. Yum is the world's largest restaurant group, with more than 33,000 chain stores and 840,000 employees in more than 100 countries and territories.

KFC and Pepsi Cola

KFC and Pepsi Cola have formed a strategic alliance in which the restaurants are fixed to sell carbonated beverages supplied by Pepsi Cola Company (with the exception of some countries, e.g., KFC sells Coca-Cola in Japan and South Korea).

History:

In 1930, the founder of KFC, Harlan . Sanders opened a restaurant in his home state of Kentucky, USA. During this period, Sanders studied new methods of fried chicken, finally succeeded in inventing eleven kinds of spices and unique cooking technology synthesis of the secret recipe, its unique flavor by the customer's popularity, the restaurant business is increasingly prosperous, the secret recipe has been inherited to this day. Kentucky in recognition of his contribution to his hometown, awarded him the honorary title of Colonel Sanders, Colonel Sanders in a suit, full of white hair and goatee image, has become the best symbol of the KFC international brand.

Honors:

In June 2017, the 2017 BrandZ Top 100 Most Valuable Global Brands was announced, and KFC ranked 81st. Since February 17, 2018, most KFC outlets in the UK remain suspended. Of the 900 local stores, 562 remained closed as of Feb. 20, with the number of stores that went out of business on the night of Feb. 18 peaking at 646 stores.

KFC was ranked No. 129 on the 2018 World's Top 500 Brands list and No. 93 on Interbrand's October 2019 list of the Top 100 Global Brands .

On August 25, 2020, KFC decided to discontinue the "finger lickin' good" tagline due to personal hygiene concerns during the epidemic. The classic slogan was 64 years old.

Team Spirit:

KFC believes in team spirit and the passionate participation of every employee, and is committed to providing employees with comprehensive training, welfare and development programs to enable each employee to get the most out of his or her potential, which is why more and more talented young partners are coming to KFC. As one of the world's largest and most successful fast-food chains, one of the secrets of KFC's success is: always open the door to young people who are full of vigor and the courage to challenge themselves, and focus on the training of employees, encouraging them to grow with KFC ****.

KFC's success stems from the united efforts of nearly 900,000 employees worldwide. Around the world, KFC always puts the needs of customers first, so that customers can enjoy a variety of high-quality food and beverage at the same time, but also feel the most intimate first-class service and dining environment.