Papaya Mobile is a product-driven growth company, which pursues "technology first" and was originally defined as a game platform. Papaya mobile phones are constantly innovating in product functions, usability, reliability and intelligence. Papaya Mobile meets the marketing and operation needs of customers in international head media and long tail media resources, including Facebook and Google, through three core products: papaya fruit maker customer work order system, papaya orange SaaS system and papaya network alliance system.
Papaya Mobile is a certified agent of Google and an official top agent authorized by Facebook. It has formed an integrated overseas advertising service model with online alliance business, Facebook advertising and Google advertising as its core, and has established long-term cooperative relations with many overseas enterprises in China, helping advertisers and developers to explore overseas markets and gain a large number of overseas users.
Advantages of papaya mobile platform
1, technical advantages
Papaya Mobile has always taken independent research and development technology as its core competitiveness, continuously upgraded its technology platform, and improved its data processing and analysis capabilities and global operation capabilities. Papaya Mobile has always insisted on independent research and development of the core technologies of all business systems. After years of accumulation, a complete data service system with independent intellectual property rights has been formed, and an American invention patent and 42 software copyrights have been obtained.
2. Advantages of data resources
If offshore enterprises do not locate users accurately, they will inevitably waste resources when placing advertisements. Either the user definition is too narrow, resulting in the loss of users; Either the user definition is too broad, which leads to invalid clicks and wastes the promotion budget. In order to accurately locate users, powerful data analysis technology is essential. Papaya Mobile has accurate data analysis capabilities. After years of development, it has accumulated a PB (million GB) advertising effect database, and rich database resources are the basis for the company to optimize advertising.