The main reasons for the relatively low price of Mengniu Modern Ranch fresh milk are as follows:

1. Packaging cost: The packaging of Mengniu Modern Ranch fresh milk is not high-end and the cost is relatively low. Low, which had a certain impact on the final price.

2. Milk source: This milk uses milk from domestic pastures. It does not rely on foreign imported milk sources, saving transportation and cold chain costs, thus reducing production costs.

3. Brand effect: Although Mengniu Modern Ranch Fresh Milk is a basic product, mainly targeting the mid- to low-end market, the integrated model ensures food quality and safety and establishes a certain brand effect. More consumers will be willing to buy.

4. Scale effect: As Mengniu’s raw milk supplier, Mengniu Modern Ranch Fresh Milk has a large scale and can reduce costs through scale effect, thus gaining greater advantages in price.

5. Competitive factors: In order to gain greater competitive advantage in the market, Mengniu has adopted a relatively low price strategy to attract more consumers to buy.

These factors work together to make the price of fresh milk from Mengniu Modern Ranch relatively affordable, thus gaining a wide range of consumer groups.