According to the query of joining China Merchants Network, there are several reasons why Micun bibimbap can't join: too many franchised stores, poor management and declining brand reputation. Internal adjustment of the brand, suspension of joining. The conditions for joining are high and difficult to meet. It has reached saturation state, and there is no need to add new franchisees.
Franchising is an enterprise organization, or a continuous contractual relationship between franchise chain headquarters and franchise stores. According to the contract, unique commercial privileges must be provided, and unconditional assistance (personnel training, organizational structure, operation and management, commodity supply and marketing) must be added. And franchisees also need to pay relative compensation.