The rent is calculated according to the size of the store, first-tier cities 1 10,000 per month, second-tier cities 7000 per month and third-tier cities 5000 per month; In addition, equipment and materials are needed for fryers, freezers, etc., and the production of products requires the supply of semi-finished materials of the company, so this part of the payment is100,000-60,000.

The operators of Wallace's franchise stores also need to hire certain clerks to maintain the daily operation of the store, and this manual employment is calculated by 5 people, and the annual payment of the merchants needs to range from 24-120,000. In addition, the store also has liquidity merchants to reserve, usually1-30,000 is enough. According to the budget statistics, the overall investment of the first-tier cities is 650,000, the second-tier cities are 474,000, and the third-tier cities are 340,000.

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Japanese scholars believe that franchise stores are still a very unclear thing in terms of their format. It generally refers to small and medium-sized retail stores that sell goods with the same characteristics. These stores can absorb the specific commodities needed by specific consumers, enrich the variety of commodities, and adopt the policy of selling high value-added products to carry out their operations. At the same time, it also takes providing high-quality service as the focus of its sales activities.

Philip kotler, a well-known marketing expert, said: "The product line operated by professional stores is relatively narrow, but the variety of products is relatively complete. For example, clothing stores, furniture stores, flower shops and bookstores are all professional retail stores. Specialized stores can be reclassified according to the narrowness of product lines. Clothing store is a single product line store; Men's clothing store is a limited product line store: men's custom-made shirt store is a super specialty store. " Some analysts believe that the development of super specialty stores will be the fastest in the future. Because they can take advantage of more and more opportunities for market segmentation, target market and product specialization.