1, brand positioning: the United States belongs to a comprehensive home appliance brand, the product covers a variety of areas, air conditioning, refrigerators, washing machines, rice cookers and so on. Nepal is focused on the field of kitchen appliances, the main products include rice cookers, induction cookers, pressure cookers and so on.

2, price: the United States and Nepal's product prices are more extensive, both high-end products, but also low-end products. But overall, Nepal's products are relatively more affordable, and the United States' products cover more of the high-end market.

3, brand awareness: the United States and Nepal are well-known household appliance brands, with high brand awareness and reputation. Midea as a comprehensive home appliance brand, its brand awareness is more extensive, while Nepal in the field of kitchen appliances has a high degree of visibility.