Traditional e-commerce platform sales
Such as Tmall, Taobao, JD.COM, Vipshop, Pinduoduo, Suning.cn, etc., these platforms are relatively mature and have a large user flow, but the competition is also fierce, the threshold is relatively high, and the deposit collected is also relatively expensive. If you are an individual fruit farmer and are not familiar with the operation of e-commerce platform, it is not recommended. If it is an enterprise with certain financial strength, in order to build a brand and have team operation, it can be considered.
Short video platform
For example, these short video platforms, such as Headlines, Tik Tok, Volcano, Watermelon, Automobiles, etc., all have very large traffic and high daily active users, and each platform supports e-commerce sales. The basic sales process is to shoot superior video clips and upload them, plus live broadcast to attract fans, and then start to convert sales after accumulating a certain number of users. It's easy to say but difficult to do. If you are an individual fruit farmer, it is recommended to learn before operating, and be patient. It takes some time to accumulate users, and you won't see the benefits directly in the short term. Unless your positioning and planning are very accurate and can be directly accepted by users. However, the possibility of operating this platform is still relatively strong, and it is also the easiest for ordinary individual fruit farmers to get started. Recommended to individual fruit farmers. After all, background operations are not as complicated as traditional e-commerce platforms.
Social platform
Such as: WeChat, Flying Chat, QQ, Pulse, Momo, Exploration, etc. Fei Chat is a new social software, which can be downloaded to find out. Because it is new software, the platform will give some policies during the promotion period. At present, the most popular social software is WeChat. Take this as an example. Wechat can use friends, friends, micro-stores, micro-malls, official WeChat accounts, micro-groups and other ways for online sales. Individual fruit farmers can choose to use it according to their own knowledge reserves and operational capabilities.
Professional agricultural products dianshang platform
Such as: an acre of land, farmland circle, agricultural harvesting network, benefiting farmers network, etc. These platforms are mainly agricultural products and have done well in some fields. However, most platforms are mainly wholesale, which requires a certain local planting scale and is not suitable for individual fruit farmers.
Direct selling team
If you have the resources to do direct sales, you can also talk about cooperation with the direct sales team, provided that our quality meets the standard and the products are best supplied continuously, otherwise the direct sales team will generally not adopt such products.
Having said so many kinds of online sales channels, we can't cover them all, because there are many, many more. If you are an individual fruit farmer, you should fully analyze which one you can operate, which one is better at and which one is faster. After all, fruit is a seasonal product, and you can't wait until the channel is not built and the fruit is ripe. If it is an enterprise, it needs to take a long-term view.