First of all, the conclusion: Alibaba's three axes, also known as the Alibaba Management Way, says how managers in an organization can achieve the power of the management team through three simple strokes to achieve self-growth and the development of the whole team.

Because of Ali's wide influence in the industry, the famous three-pronged approach to management has also been learned and absorbed by many other outstanding companies, such as DDT, which has borrowed the three-pronged approach to form the DDT Management Way.

Distinguished from the traditional concept of team management, the three-pronged axe is more important about the use of concise, easy to understand, easy to get started with the approach, the management of the manager's methods and systems.

2, Ali "three axes" is what

Management three axes is said to carry out effective management of the three core links or action. Specifically, for grassroots, middle and senior managers and different management levels, the three axes are different.

1), for the grass-roots managers of the three indicators: set goals, chase the process, take the results

2), for the middle managers there are three indicators: "HIRE& FIRE (recruiting talent)" "TEAM BUILDING (build team)" "GET RESULT! )" "GET RESULT (get results)"

3), for senior managers of the three indicators: pulling hair, look in the mirror, smell

3, "three axes "The guidelines and wisdom

Ali managers are divided into three levels, respectively, grass-roots management, middle management and senior management.

Grassroots management of the three axes: set goals, follow the process, take the results.

Set goals: goal-oriented, the establishment of results-oriented thinking, can play a role in motivation and assessment.

Follow the process: follow the process of the project, tracking details and processes, continuous feedback and improvement, not in the process of mistakes.

Take the results: use the results to assess and compare the target. Adopt the "six-point work system", that is, the urgent and important things can not be more than six.

The three axes of middle management: Hire and Fire (recruiting talent), Team building (building teams), Get result (get results).

Hire and Fire (recruiting talent): recruiting excellent talent can prove the ability of middle management's external links.

Team building (building team): a good team is like a well-trained army, with different positions in their respective roles.

Get result (get results): still results-oriented, without good results, the process and then efforts are in vain.

The three axes of top management: grabbing hair, looking in the mirror, and smelling the flavor.

Grasp the hair: the ability of the eye. Have a broader vision than ordinary people, in order to make the enterprise go farther.

Smell: heart power. Top management needs to make the company's big flavor consistent, i.e., have the **** same values.

Look in the mirror: chest. The Old Book of Tang says: "If you take the copper as a mirror, you can be correctly dressed, to history as a mirror, you can know the rise and fall, to people in the mirror, you can know the gains and losses." Aliens use each other as mirrors to grow with each other.

In addition to this management three-pronged approach, Jack Ma shared the strategic and tactical three-pronged approach at Lakeside University:

Before an enterprise develops a strategy, it should think clearly about what you have, what you want, and what you can give up. Taobao's mission is exactly that: to make the world no difficult business. When Ali was founded, Jack Ma put forward two visions: Ali to live 102 years, to become one of the world's top ten websites. Ali was founded in 99 years, 102 years can span three centuries.

Before setting KPIs, Jack Ma said, "If someone tells me he's adjusted his strategy, my biggest concern is what departments are you going to shut down? Which departments to merge? Which leaders go up? Which leaders step down? That's where the strategy begins."

Ali through years of study and time, summed up the concept of management levels suitable for the development of their own enterprises, that management can be divided into three levels:

The first level: a manager is through the achievement of their own team members, by giving team members the opportunity to support the development of team members, coaching team members to make progress, and ultimately the achievement of the value of the team members, and to obtain their own as a The first level: a manager gets his value as a manager by giving his team members opportunities, supporting their development, coaching their progress, and ultimately achieving their value.

The second level of the bed: a middle and senior managers must understand that a good manager is through their own team's efforts to achieve the value of other teams. All of our sub-teams are large teams to achieve the ultimate goal, a link and a component, we are each other's earth bad, is an indispensable creator of value transfer.

The third level of the bed: a high-level manager is through the maturity of the value of the system outside, to achieve the value of the system. Through the managerial fog, good managers are managing their own inner beliefs.

2, Ali "three axes" is what

Management of three axes is said to be effective management of the three core ring link or action. Specifically, for grassroots, middle and senior managers and different management levels, the three axes are different.

1) for the grass-roots managers of the three indicators: set goals, chase the process, take the results,

Setting goals: we need to know their own and the team's goals, everyone is clear. Set goals for the team and tell them clearly what we want to get at the end of three days.

Follow the process: During the process, continuous improvement and feedback are needed. In addition to setting goals, but also know how to divide the labor, the team encountered a variety of problems in the implementation process, understanding or ignore, fast or slow, we must track every detail and process, the clearer the front, the more we know where the problems are.

Take the results: grass-roots managers at every stage to be able to fight the war, and finally got, the results, paid in the form of results, applaud the results. First-line managers at each stage to come up with clear results, otherwise it is not up to standard. Adopt a six-point work system (urgent and important things up to six, set the plan and then quantitative goals and summarize).

2) For middle managers, there are three indicators: recruiting talent, building teams, and getting results.

"H|RE&F|RE (recruiting talent)" in the Alibaba recruiting managers, if managers can not find the right talent, is not a good manager.

"TEAE BU|LD|NG (build team)"; middle managers must build a team, give you a group of people can manage. How to build a team, a team to have the morale to fight.

"GET RESULT (take the results)": both the results of the people, but also the results of the matter.

3) for senior managers of the three indicators: pulling hair, look in the mirror, smell

Pulling hair: a person will be thinking upwards, this is the eye, often the buttocks determine the head, but we not only based on their own position to think about doing things, but also out of their own position thinking about the problem, for example, standing in the boss's point of view. The purpose of pulling your hair is an eye-opener.

Look in the mirror: We want to be a mirror for others, to tell them what's wrong with you, and for them to be able to shine a light on you at any time, to be able to let each other grow in such a soil of mutual support.

"Smell": You have to be more sensitive than others to find problems that have not yet sprouted. And you have to be able to discover what many others have not discovered. It can both discover what many others have not discovered, and it can represent both your judgment of the future and your personal thinking in soul, philosophy, and spirituality. (Real, bear, see people as people)

Last year, Ali, March this year, was informed to go to the region to participate in the bottom of the three-board axe, at first there is no concept, and finally an old Ali P6 colleagues said that particularly particularly painful, during the day to discuss the project at night to empower, do PPT. the next day the group in the back office for back-office, senior management, customers, to do the judges, randomly by the last group to draw a person out of the PPT, I am honored to be the first to be drawn by the group, I am very happy. I was honored to be the first person to be drawn. The first night we did two o'clock, the second night four o'clock, the third night directly to dawn, valuable is no matter how late, management are accompanied, not to mention.

The meow was thorough and to the point, more detailed than I knew!

As a manager, I have a lot of experience with the three-pronged guideline, so here's just the essence behind the three-pronged guideline.

First, managers at either level must eliminate the human weaknesses that exist as individuals in order to capitalize on the integrated strengths of the team. This is any management team to do, humanization in organizational behavior should not be expanded, but should be weakened! Yes, in the external behavior of the team, the organization, humanization must be weakened in order to calmly, rationally and efficiently complete the goal!

Second, results always come first! Not deliberately weaken the importance of the process, but so that all participants must understand that success is the only reward for the effort, which is the basis for survival! Only in this way can we avoid the human nature of sympathy, appeasement, get over the negative emotions, to prevent the management of the Iron Curtain was artificially torn indulgence of the mouth!

Again, whether it is a person or an organization, the decision-making mind is important! All roads lead to Rome, and you have to learn to find the one that offers the best value for money! So you must also be a learner, an efficient optimizer who is able to accept new things and quickly transform them into nutrients, and a sub-supervisor who has the ability to sit in a higher level supervisory position! Finally, criticism and self-criticism are even more important! Examining oneself in order to improve oneself, criticizing others in order to help them, both oneself and others are part of the organization! This is why I said to eliminate the human part of the human nature, human weaknesses we all have, but, in an organization superimposed on the integration of the expansion will form a very terrible inertia, the power of the rules, and ultimately destroy the organization! Therefore, a team and organization to maintain vitality, must weaken the weakness of human nature, and sincere criticism and self-criticism as a weapon to achieve!

Some ideas about humane management were very popular some years ago, and now they are also highly regarded. I would like to say that the essence of humanization is to stimulate the strengths of human nature, and to put into an organization or a team to multiply and expand the positive effects of human nature, which shouldn't be overconsumed as a representative of welfare, enjoyment, and rights!

The above are some of my personal insights behind the three-pronged management, which I hope will help you!

Ma Yun put the ant listed play bad, but Alibaba can have today's achievements, and Ma Yun's management of Alibaba has a lot to do.

The 18 Luohan, headed by Jack Ma, was founded in Hangzhou in 1999, and up to now, Alibaba's business has involved a wide range of fields such as e-commerce, finance, life services, mobile payment, health, and wealth management, and it has been the industry leader in many areas.

Although Jack Ma in the recent ant gold service listing on the "car", Ali by the collateral effects, the market value of the evaporation of nearly a trillion, and even by the U.S. shareholders to prosecute, but Jack Ma for the management of Ali, and still let a lot of entrepreneurs to look at their backs. Ma Yun's management of Ali is not to rely on bragging and "cake", but by the core of the management of Alibaba "three axes".

Alibaba's "three-pronged axe" is not a simple three or two sentences can be clear, may need a very thick book, here simply analyzed for three levels.

01, grass-roots three axes, is the foundation of the development of enterprises

Alibaba will be recruiting and dismissal, build teams and take the results of the grass-roots management of the "three axes", this is the management of the enterprise from the task of implementation and implementation level of the depth of consideration. depth considerations. The implementation of grassroots management, implementation of efficiency, will determine the overall smooth operation of the enterprise, is to determine the success of enterprise management cornerstone.

A simple example, Taobao as a representative of the e-commerce, the need to serve tens of millions of merchants and hundreds of millions of users, each customer service is Taobao a flag, service is good, can not solve the problem, from a customer service can be reflected. If the recruitment of customer service control is not in place, tens of billions of dollars of investment, will probably be because of a customer service to go down the drain. Of course, if a customer service because the work is not smooth, leave Ali, and then in turn on the Ali corporate culture to pass negative impact, which will be Alibaba integrated industry chain impact.

Only the recruitment link will be controlled well, in order to build a good team, single combat, Ali certainly can not reach today's position. Alibaba's excellence is not made by Ma Yun alone, but a good team **** with the build out.

With the team to see the results, but also to get good results, grass-roots team solid foundation, which is Alibaba in the fierce competition in the fundamental reason to survive.

02, the middle "three axes", from strategy to implementation of the transition

know the strategy, set up a team, to do the director of Alibaba's middle management of the three axes, the key role to carry on the start and finish, so that Alibaba has the ability to quickly expand and high-speed operation. and high-speed operation ability. Grassroots is the main role of the implementation, the top will only develop strategy, and the middle is the middle of the lubricant and power conversion machine. Alibaba's training and attention to the middle cadres in the industry rare, their hands have the right, but also the responsibility, both to understand the ideas and direction of the top, but also the strategy into an executable task.

The strategy is hollow, just like Liu Qiangdong said Ma Yun is a liar, Liu Qiangdong is one-sided in the understanding of Ali's strategy, but not consider Ali's middle management. The key value of middle management is to turn the "cake" into various operational steps from dough, pancake, and seasoning, and then hand it over to the grassroots team to execute. Not only do they need to understand the strategy, but they also need to build a grassroots team that is capable of executing the task, and they also need to be a good director so that each step can be completed in a quality and quantity manner.

Middle management "three axes" is the confidence of the senior strategic landing, but also the source of grass-roots implementation, the outstanding performance of the middle management, for Alibaba to provide the development of lasting power.

03, high-level "three axes", set a good strategy, do a good job referee

Alibaba "eighteen Luohan" is the miracle of the business world, many people can not understand. Understand, so many founders, is how to take Ali forward, which has a lot to do with Alibaba senior management three axes.

Specifying strategy, making soil, and breaking things down and using people, the top management team centered around three core principles, and pushed Alibaba from obscurity to the high point of history.

The top management is not a set of stocks, change the present, drink tea to solve the problem. Alibaba nearly 40,000 employees, where to go, how to go, the right to decide in the hands of the senior team. Alibaba's top management will be highly integrated with the development of strategy and market, the timing of the launch of the business is just right; to build good resources and platforms, tell a good story, the baton to the middle management team to digest; at the same time, to do a good job of the major events, the management of key talent, the pace of senior management, the rapid expansion of Alibaba's business for the fundamental wisdom of the source.

Summary and analysis:

Sounds ordinary, no highlights, but Ma can make Alibaba's team to really implement in place, the top can restrain, the middle is willing to pay, the grass-roots level can work, hold up the "three-pronged axe", so that the Alibaba in the torrent on the front end.

The theoretical analysis is also a written exposition, the root of which is still to be innovative and reliable strategy and efficient implementation, Alibaba occupies the core of these, and do very well, so Alibaba succeeded.

However, Alibaba is not a myth, ants listed unsuccessful is the best proof, Ma Yun played over the ants, Alibaba will go, management "three axes" or will become the last chance of Ali.

996 is a blessing

We mention Alibaba is always the first time to think of Ma Yun, indicating that Ma Yun to Alibaba injected soul.

Many people think that Jack Ma can be successful by fooling around, but very few people study Jack Ma's business philosophical thinking.

Alibaba's famous "management three axes", thought only management tools, can be imitated, do not feel powerful.

First of all, Ma Yun is a Taoist master, can be very complex things, with the people can understand the words out, the world is still no one can compare.

The three axes are actually: the way of heaven, the way of business, the way of man.

Each new employee to enter the Ali first learn humane, is to do the truth, have a correct outlook on life, loyal to Ali, loyal to the team, loyal to the leadership.

If you want to enter the middle level, you have to start to realize the way of business, that is, the reason to be a businessman, to have the spirit of customer service, consumer service, service Ali.

You want to enter the top to realize the way of heaven, is to do the reason of learning, to understand human nature, realize the needs of human nature, and then use technology to use.

Ma Yun powerful in this, give you the opportunity to realize, high enlightenment on the promotion.

I say the right answer to Ali high-level three-pronged axe is: "vision, mission, values"

Ali management three-pronged axe: pulling out the hair, look in the mirror, smell

Grassroots three-pronged axe refers to the recruitment and dismissal, build a team, take the results, is the task of the landing and the implementation of the level is from the doing of things to the Doing a single module;

Ali have to assess the "values", values are not good can not be reused, values are not good but the performance is particularly good commonly known as the wild dog; will not be promoted. Values are good but no performance is called rabbit; is also the object of dismissal. Ali's values: customers first, employees second, shareholders third, all for the sake of customers.

grass-roots management, middle management and senior management! Grass-roots level is to obtain market information summary collection and implementation of reporting, middle management control of the operation of the team to adjust and report to the highest level. High-level eye of the whole chess game, which pieces off the chain and make timely adjustments, the whole company's operating ability to consolidate and profitability results. The three complement each other, must be twisted together in a chain.