The front cover and back cover of the menu are the "facade" of the menu, and how its design affects the effect of the menu as a whole, so we should pay attention to the following four requirements when designing the back cover and cover: (1) The cover of the menu represents the image of the restaurant. Therefore, the menu must reflect the restaurant's business characteristics, restaurant style and restaurant level. (2) The color of the menu cover should be coordinated with the color of the restaurant's internal environment, so that the color of the restaurant's internal environment is more harmonious, so that when customers order in the restaurant, the menu can be used as an ornament of the restaurant. (3) The name of the restaurant must be designed on the cover of the menu, and it should be distinctive. The strokes should be simple, easy to read and remember, which can increase the visibility of the restaurant on the one hand and establish the image of the restaurant on the other. (4) The back cover of the menu should be printed with the address, telephone number, business hours and other business information of the restaurant. In this way, we can take this opportunity to promote sales to customers.