Dingxin International Group, headquartered in Taibei City, Taiwan Province Province, formerly known as 1958, was established in Ding Xin Oil Plant in Changhua, Taiwan Province, and 1988 began to invest in Chinese mainland. After 10 years of development, the total investment of Dingxin Group in Chinese mainland has reached1200 million US dollars.

Its products:

1, Master Kong and Fumanduo

Master Kong has long been a well-known brand in China, with a brand value of about $726 million. Ding Xin Group's three major products have occupied a leading position in China food market. According to AC Nielsen's retail market research report of June 5438+February, 2007, Ding Xin Group's instant noodle sales market share was as high as 47%, with sales exceeding 9.8 billion packages. "Fumanduo" series has further expanded to the vast rural market and become the largest manufacturer and seller in the world. Master Kong tea beverage has also become the first brand of tea beverage in China, with a sales market share of 54.2% and a fruit juice beverage market share of 2 1. 1%, making it the top three brands in the market. With a market share of 24.6%, the packaged water industry has become the first brand in China, and Changbai Mountain natural high-quality mineral water is also facing the market. The sales market share of Master Kong sandwich biscuits in China is 25.6%, ranking second in China market.

2. Full of flavor

Weichuan Company was established in 1953. Is an "infant nutrition expert" from Taiwan Province Province, who meets the comprehensive nutritional needs of 0-7-year-old China babies according to the needs of infants at different stages. Quan Wei Company is a food enterprise with eight major businesses: dairy products, rice flour, beverages, condiments and nutritional products. For more than 50 years, adhering to the mission of "professional investment, caring and dedication", relying on a professional R&D team and a complete team of experts and consultants, we have devoted ourselves to the innovation and R&D of infant food, and constantly created impressive achievements. In 2008, Quan Wei established the Biotechnology Center, which completed the leap from ordinary food to infant nutrition specialty.

3. Dicos

Dicos fried chicken originated in Texas in the southern United States, and appeared in Chengdu, China in 1994. 1996, Ding Xin Group acquired Dicos, and invested 50 million dollars to improve its management system and operation system, and re-established the CIS system, making it a brother brand of Ding Xin Group after Master Kong. Although they are all fried chicken, Dicos fried chicken is fried in a pan, so the chicken pieces are golden, crisp, delicious and juicy, in sharp contrast to KFC fried chicken. The most famous Dicos is crispy fried chicken, which is one of the three most famous fast food giants in China: besides McDonald's and KFC, there are Dicos! At the same time, he is also a member of China Chain Store & Franchise Association, a franchise filing enterprise and one of the top 100 chain enterprises in China in 2000. According to the data of China Chain Store & Franchise Association, it was listed as the 63rd strongest chain store and the 6th strongest chain catering enterprise in China in 2000. 200 1, the 59th strongest chain store in China and the 5th strongest chain catering enterprise.

4. Provide convenience for the whole family

In July, 2004, the whole family in Shanghai injected a fresh vitality into the retail market in Shanghai by combining the proprietary technology of Japanese FamilyMart with the experience of convenience stores in Taiwan Province Province. Master Kong and FamilyMart in Japan and Taiwan Province have opened up new opportunities for the convenience store chain industry in China.

FamilyMart brand originally came from Japan. 1972 has become one of the largest international convenience stores in Asia since its establishment 32 years ago. Its service outlets are all over Japan, Korea, Taiwan Province Province, Thailand, Los Angeles and other places, and the number of stores exceeds 12000. Chinese mainland established the Shanghai Family Preparation Office in 2002, and Shanghai Fumanjia Convenience Co., Ltd. was approved by the Ministry of Commerce in 2004. FamilyMart, a family brand, officially entered the China and Shanghai market, and launched a convenience store business in Chinese mainland. It is estimated that 400 stores will be opened in five years, and 65,438+0,000 stores will be opened in 2065,438+000, aiming to become the largest chain convenience store brand in China. Moreover, the FamilyMart brand has entered the American market in 2005, forming a Pan-Pacific international brand and becoming the first convenience store enterprise initiated by Asia to enter the American market. In the future, Family Convenience will strive for the position of the first brand in the market with the service strength of 1 and the deepening brand value. In June 2006, the total number of convenience stores in Shanghai has exceeded 120, and it is entering a period of rapid development.

Despite the fierce competition in convenience stores in Shanghai, the family FamilyMart can still grow steadily in a difficult environment. Shanghai family adheres to the business philosophy of "honesty and pragmatism, value innovation, customer satisfaction and * * * common growth" and the corporate culture of "honesty, integrity, diligence, prudence, modesty and harmony", and must give franchisees the best logistical support and guidance; Let consumers get more added value after shopping; All employees and manufacturers can grow with the company; To achieve the goal of "Shanghai first, China first", we expect the whole family FamilyMart to become synonymous with convenience stores in the future China market and even the Pan-Pacific region.

5.Tesco Tesco

In 2004, Tesco entered the China market through cooperation with Ding Xin International Group, which owned 25 Tesco supermarkets at that time. In 2006, Tesco increased its shareholding from 50% to 90%. Tesco Tesco is focusing on developing our business in three regions: East China (including Shanghai), North China (including Beijing) and South China (including Guangzhou). At the beginning of 2008, the image rectification of all stores in China was completed, and the existing stores were renamed as "Tesco". As of 201165438+1October 26th, we have 93 hypermarkets and 12 convenience stores in China, and are committed to providing customers with a satisfactory shopping trip.

6. Yinghong

In 20 13, the chairman of Hong Ying Group, the parent company of INHON, was the second son of the chairman of Ding Xin International Group, which founded the INHON brand and launched the first smart phone INHON G 1. INHON said that although G 1 is positioned as a first-class smart phone, its overall design and specifications are not inferior to those of first-tier manufacturers with specifications of nearly 10,000 yuan. It has nothing to do with Ding Xin Group, but the INHON brand rose rapidly in the name of Ding Xin Group.