2345 Ace Technician Alliance, 9e Technician House and Blu-ray Alliance, which is better?
Personal opinion: Blu-ray Alliance is the best and most thoughtful.
Collaborative software for cloud customization;
Second, introduce several promotion software?
18 mobile phone application promotion method
Application store
When submitting the appStore, it is necessary to do a good job in describing the product of the app itself, so as to promote the application of the APP enterprise and facilitate users to find and arouse interest in downloading. Commonly used app stores are: Apple's App Store, Nokia's OviStore, Microsoft's WindowsMrketplceforMobile, and Google's AndroidMarket App Store. BlackBerry RIM App Store, Mobile Kid Android Gas Station, Lenovo Music Store, software developers (AndroidMarket, Windows Mobile Market), network operators (Mobile MM, Tianyi Space, wostore), independent stores (Android Market, OpenFeint), and some B2C application platforms (AmazonAndroidAPPStore).
However, the promotion of app mobile phone applications in mobile app stores is not completed after submission. We need to do some seo optimization skills in the app store to help users find a good ranking, so the praise and installed capacity must be improved.
2. Brush channel
The cooperation channel of the brush channel is semi-malignant and implanted into the user's mobile phone of the app mobile phone application. In fact, this model is also the mainstream app promotion method today, but generally speaking, the channels related to brushing are more inclined to mobile games and life applications. For the cooperation of enterprise apps, the fees charged for brushing channels are more expensive than these two.
3. Mobile phone digital manufacturers pre-installed
The above is the promotion of app application promotion methods in software, but apps developed or pushed by mobile phone manufacturers such as Samsung, Lenovo and Apple will be completed in the system when the mobile phone software is pre-installed. The similarity between this model and the brushing channel is that they actually implant hard apps into mobile phones.
4. Content and soft text marketing
An app development software, especially an epoch-making app application, undoubtedly needs content and soft text marketing to open up a certain popularity. This way of promoting app through media and news channels can cause the popularity and exposure of app in the shortest time, which is conducive to the formation of the brand.
This is especially important when you want to attract users. It is necessary for mobile phone application developers to expose relevant application news on the network first, and then publish soft articles through Sina Technology, Tencent Technology, Donews and other platforms to improve users' reputation and increase publicity.
5. Online advertising
Online advertising is very effective in promoting traffic and increasing popularity.
Advertising is divided into the following categories:
A.PC network advertisements: hard, wide and rich media advertisements, search advertisements, etc.
B. Mobile advertising: The earliest mobile version of googleAdwords is well known, but it is always limited by the development of mobile network. Then Google bought Admob and started mobile online advertising. Of course, we must also see the rapid development of Apple's iAD. The domestic mobile advertising platform is also very good, which can be promoted through the network formed by application use, and has the advantage of accurately matching the user groups. Payment can be made according to CPM, CPC and CPA_.
6. Free software
Free software is actually aimed at mobile app applications themselves, such as games. Many well-known games start to make money for free, and later make money by charging. Therefore, free software is also an important marketing tool for app website application.
7. Open platform applications
Don't underestimate the open platform and submit your mature APP application to the Internet open platform to enjoy a large number of users _ such as Tencent open platform, 360 open platform, Baidu open platform, Xin Kai open platform, Renren open platform, etc.
8. Paid advertising
For sites that have not joined the network advertising alliance, and their websites are highly correlated with the app itself, the traffic is good. If we intend to advertise on such websites, it will be more conducive to the rapid establishment of the app brand.
9. Network viral promotion
Network viral promotion is one of software, and the other is mass text. Software category is to implant advertising pictures and links in some software categories, and users click on the download and introduction link page of the app without even knowing it. Send text in groups, such as qq space, SMS, instant messaging tools, social platforms, etc. , maliciously publish advertising texts and links on these platforms and spread them widely. Either way, the online viral promotion of app is through the following channels: instant messaging tools, community forums, blogs, Weibo, SMS, email, software and so on.
10. Weibo Marketing
In fact, Weibo marketing is to use the existing Weibo and fan groups (even micro-bars and micro-groups) of enterprises to promote, or to evaluate the celebrity Weibo with many fans to promote. The effect of microblog promotion is very fast on pc and mobile phone, but the app itself needs to be valuable to users.
1 1. WeChat Marketing
Wechat has become the mainstream communication mode for mobile phone users today. Using WeChat to promote the app makes it easier and faster to download the app. There are two ways to use WeChat to promote app mobile applications:
1.) is promoted by using well-known micro-signals.
2.) Self-built WeChat for promotion.
But some promotion methods are carried out in the form of sharing.
12. Mail marketing
I have to mention email marketing. Email marketing is used to promote app. There are two modes. One is to promote app for target customers. This promotion method is generally related to the use of existing customer resources. Its characteristics are: strong pertinence, high conversion rate and high download probability; Second, for the nature of wide spread, this kind of fish is similar to wide spread, and it will always harvest some users. The characteristics of this kind of users are: the wider the net is cast, the greater the download volume, the worse the pertinence and the lower the conversion rate.
13. Offline channel
There are many ways of offline channels, but considering the high input cost of some channels (such as news media and entity advertisements), I won't introduce them. The application of real app mobile phone application promotion channels under online channels includes the combination of product packaging and app QR code promotion, the combination of brochures and app, all information dissemination channels between enterprises and app, exhibitions and so on.
14. Share and recommend downloading.
Share the recommended download, not much to say here, here is a brief introduction:
Users spontaneously share recommendations; Guide enterprises to share and recommend; Download channel recommendation, etc.
16 ... social platform promotion
Social networks are divided into mobile social networks and pc-side social networks. Mobile social networks are still developing, but the recommendation function of applications has been applied in this respect. For example, Wei Yun and Ledou are all good social application platforms. Your application can be shared with one or more social networks; There are many sns platforms on the pc side, as well as qq, Want Want, skp and so on. Are very good sns commonly used means.
17. professional software download station
For example, well-known download stations such as Sky have a large user base and weight. It is bound to be an important means to promote app mobile phone applications through such sites. Now many mainstream mobile phones or tablet applications are promoted through such programs. Of course, websites like Sky are still casting nets, and there are some professional download stations, which is the best way for software download stations to promote app mobile applications.
18. Common network promotion methods
Common online promotion methods, including forums, questions and answers, blogs, and other industry platforms, are all used for promotion. The download traffic attracted by this kind of promotion method is characterized by many users and low conversion rate. How to improve the transformation is the most important promotion direction of these network promotion methods.
3. Which software promotion alliance is better?
2345 is good. Blu-ray used to report poison, but now it won't, so it's not bad. 9E is rubbish.
Fourth, I want to promote my mobile phone application and recommend a reliable advertising alliance.
Hello LZ, I recommend you to be a regular company of "Old Banyan Alliance", with seven-year quality. Laobanshu. com is a well-known brand in China, involving software development, website construction, brand planning, e-commerce and other fields. Have rich experience in network marketing, tailor-made suitable marketing model and brand planning for you. Massive websites covering the whole country. 95% of websites belong to users of the old banyan intelligent website building software, and the website production technology is guided by the old banyan network technicians, and the quality is guaranteed! At present, there are more than 5,000 customers and more than 50,000 websites with an average daily PV of 400 million. The website basically includes all areas of the network, and the domain name also covers the whole country, and advertisements are published. At present, the number of non-customer websites is increasing by an average of 200 every day.
Their website resources are huge, and their efforts to crack down on cheating are also very tough, which is worthy of being used as an online advertising promotion alliance.