Usually, when designing business cards, the form, color and pattern are designed according to CI manual or letterhead; The size and shape are often cut according to the size of the wallet; The content is decided by the customer. In order to make the design unconventional, we should give full play to the original and dynamic ideas and make the designed business cards different from the general traditional business cards. Although the expression methods of business card design are different due to industry, appeal angle or customers; However, the materials that make up the picture are generally certain, and these materials are the important elements of business card design, which are called [components of business card design].

1, which belongs to the formative elements are: illustrations (like subtle or decorative patterns) signs (signs of patterns or characters) trade names (standard fonts of commodities, also called synthetic characters or trademark characters) decorative frames and shading (beautifying the layout and setting off the theme).

2. The writing elements include: the company name (including the company's full name and business items in Chinese and English), the slogan (a complete short sentence expressing the corporate style), the name (professional title and name in Chinese and English), and the contact information (address, telephone number, mobile phone number and fax number in Chinese and English).

3. Other related elements: color (matching hue, lightness and chroma) arrangement (overall arrangement of characters and patterns) are the constituent elements of business card design, each of which has different missions and functions. If the power of these materials is dispersed and acted alone, it will not give full play to the effect; Therefore, how to make these elements maintain the connection and play a unified communication role is an important work of arrangement, which can be said to be the visual unified design of the elements; However, the sense of single beauty and the elements of arrangement are meaningless arrangement. The real purpose of arrangement is to beautify the layout and endow it with functional visual arrangement.