1986 After graduating from Beijing Foreign Studies University majoring in English, she went to new york for further study, and finally obtained 1992 MBA degree in finance and international business from School of Business Administration of new york University, and delivered a speech on behalf of the graduates at the graduation ceremony. After graduation, Yu Yu also fell into the dilemma of finding a job, and wrote more than 300 application letters. Of course, with her education, it is not difficult to find a job, but it is difficult to find a job that she likes. After a month of confusion, Yu Yu had a bold idea-to open his own company and do financial investment services. Her first bucket of gold was $3,000 for writing a report for an oil company. Later, the company's operating conditions became better and better, and the cases of enterprise merger made her earn a lot of money. She once said that on Wall Street, she helped clients buy and sell the merged companies, and her accumulated profits exceeded $6,543.8 billion.
1989, Li Guoqing, who went into business, finally turned his attention to the field of book publishing. 1993 founded "Beijing Kewen Economic and Trade Company" with Peking University, Academy of Social Sciences, Ministry of Agriculture and other units as general manager and president. This experience made him understand all aspects of the domestic book industry, and also made him get the first bucket of gold at the beginning of his business.