Rural infrastructure members can often enjoy discounts on food and beverages. First-time members who recharge a certain amount can also receive a certain amount of consumption for free, and receive regular free prize draws and other discounts. Countryside was founded in 1996 and has opened more than 700 directly-operated stores across the country. For members. The biggest difference between ordinary customers and members is that members can enjoy more discounts from merchants through their membership cards than ordinary customers. After members taste the benefits through membership cards, they will become dependent on membership cards. Compared with ordinary consumption, members hope that consumption through membership cards can bring them more benefits and satisfaction. Members can not only enjoy real discounts through membership cards, but also enjoy VIP services (such as no waiting, overtime services, gifts, etc.).
As a 23-year-old brand, the core purpose of rural basic participation in the Alipay 88 Shopping Festival is to inject new vitality into the old brand and increase the new member registration rate and repurchase rate. During the 88 Shopping Festival, Alipay and Ele.me collaborated on both ends, opening up the homepage waistline exposure position with hundreds of millions of traffic to merchants, including rural bases, and diverting traffic to merchants' private positions through the platform's public domain traffic. At present, Rural Base has opened up the membership system of Alipay, Ele.me, and Word of Mouth, which means that event promotion, traffic and user tags have a convergence effect, and more existing consumption is stimulated by opening up the in-store and home scenes, which will also It greatly improves the efficiency of precision marketing and even feeds into the research and development of new dishes by catering businesses.
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1. In the future, Rural Base plans to enter public channels such as Ant Forest in the Alipay terminal based on the mini program position, and open up Alibaba commercial operating systems such as AutoNavi App The BU does marketing to attract new customers and promote activity based on business scenarios. We hope to create a more fulfilling experience for consumers. The post-90s and post-00s generations are growing into core consumer groups. They have a weak concept of discounts, but they attach great importance to product experience based on consumption scenarios. I think this includes Alipay. The advantages of Alibaba’s economy.
2. The purpose of membership cards is mainly to stabilize the source of customers. When consumers have a membership card, when they need to buy products, they will immediately think of going to the merchant where they have applied for the membership card. The main purpose of consumers applying for membership cards is to get more benefits and cheaper prices, so if they choose between multiple stores, they will definitely choose the store with a membership card.
3 Membership cards are more attractive to consumers. Having a membership card means that these customers are different from ordinary consumers. Members can enjoy lower prices and better quality than ordinary customers. With the excellent service, members feel that their consumption here is recognized and they have a greater sense of belonging.
3. Membership cards are the link between merchants and customers. With membership cards, it represents the connection between merchants and customers, and merchants and members are connected through membership cards. Merchants analyze members' consumption information and formulate targeted promotional measures to provide members with more appropriate services. Merchants and members interact through membership cards to deepen mutual understanding and promote consumption.