How to make an activity poster? Taobao's undertaking is bound to be inseparable from pictures. From the first moment the buyer enters the store, it is natural to react to our posters on the home screen, so we say that the posters on the home screen can promote the transformation of the baby in a certain sense, whether it is the details page poster or the details poster. So, how to make an activity poster? Below I will share with you some skills of making posters for online shop activities!
First, Taobao shop must understand the color matching and copywriting applications.
The copy and color matching of any picture need to meet several points! Key parts, such as the theme or the information to be expressed, should be highlighted in color, and can also be distinguished by font size, and the copy is also divided into main copy and auxiliary copy. The main copy is generally more prominent than the auxiliary copy, and some other English or auxiliary copies can be properly matched to make the page more beautiful. In color matching, color can't interfere with goods, and it can be achieved that the priorities are clear, colors can't be matched at will, and too many colors are too complicated. Color matching, without a certain foundation, will only make the page more chaotic.
Color is one of the most powerful design methods. Different colors have different emotional effects on products, so colors should be purposeful and instructive when used. Colors can be simply divided into three types: cool color, warm color and neutral color. Before making a page, you need to determine the main color and auxiliary color. Let's start with a basic understanding of color.
Here's a tip for everyone. Many friends have a basic understanding of color, and there are many on Du Niang. I don't need to say much more. In fact, there is a roulette wheel with color matching in PS. You can find the window-extended function -kuler in the top menu bar of PS, which is the color roulette wheel. Here's a simple screenshot to explain the recommended combinations:
As shown in the figure, the pictures matched with each color wheel are the results of the overall matching of the colors of the color wheel, so that everyone does not have to worry about how to match colors.
Second, the composition techniques of common Taobao shop poster design
In fact, we have to think about the layout of any poster, think about where we should be a product or a copy, and then determine the structural positioning, carry out page planning, search for materials to find elements, so as to achieve better results in design.
Three, want the poster to stand out, you must know the five skills.
1, create a poster atmosphere through festivals.
Plan holiday posters in advance, and design by using the festive atmosphere, so that we can basically use all kinds of holiday elements when designing. For example, Christmas is more festive, and the elements can include Santa Claus, gifts, deer, etc., and the main color can be red. At the same time, we can also choose a series of Christmas elements such as Christmas tree, socks, hats, snowflakes, gifts, colored lights and so on to design with the theme and shop style. For example, Dragon Boat Festival: dragon boat, race, zongzi, leaves and other elements.
2. Create a poster atmosphere through the scene.
First of all, the poster design of the scene gives people a very atmospheric look, and it is very artistic. Simply deal with the background and display it with copywriting. A good poster, in which copywriting accounts for 30%, is very important to make copywriting layout of the poster of the scene, and it must be integrated into the scene to appear atmospheric.
3. Create poster atmosphere through theme design.
Theme posters are more common, and the atmosphere created is easy for consumers to sing. For example, if our theme is midsummer, what can be associated with the theme is the artistic conception of blue sky, summer, green leaves, flowers and plants, coolness, outing, etc. As long as the elements are determined, then our scene is blue sky and white clouds, and the elements are flowers and plants.
4. Create a poster atmosphere through the color block background color block.
In fact, the matching of color blocks is a technique of flat design, and it is also a design technique that is popular in an instant. By using color blocks, shapes and other elements to design the poster, the flat expression technique makes the picture present a simple and clean feeling, and can focus on the product. At the same time, the flattening technique is also used in many activities.
5. Create a poster atmosphere through three-dimensional artistic conception.
Three-dimensional artistic conception poster design, now many big shops are designed in this direction, which requires designers' material synthesis skills and imagination. Various design techniques emerge one after another, and of course, the design skills are extremely demanding.
Today, we share it here. Poster copy, product and background complement each other. Only by paying attention to the primary and secondary copy, size, color, Chinese and English, spacing, typesetting, color matching and background integration with some composition skills, I believe you can also make better results.
; Which color should the Dragon Boat Festival poster be designed as the main color? Traditionally, the color should first consider the Dragon Boat Festival elements. First of all, we should eat zongzi. The leaves of zongzi are green, glutinous rice is white, and the stuffing of the bag is red. The Dragon Boat Festival poster should have these colors. Generally, large tones are mainly light and white.