Blindly following trends, lacking distinctiveness, and ignoring publicity.

1. Blindly following the trend: Novice entrepreneurs are often prone to blindly follow the trend and open whatever stores they see others opening, without taking into account the market environment and consumer demand in their own region. Before opening a rice noodle store, you must conduct sufficient market research to understand the tastes and needs of local consumers and choose a business direction that suits you.

2. Lack of features: In the catering industry, product features are one of the important factors to attract customers. The products of rice noodle shops have no characteristics and it is difficult to gain a foothold in the market. When opening a rice noodle shop, you must focus on product innovation and introduce unique dishes and flavors to attract consumers' attention.

3. Ignore publicity: In modern society, the smell of wine is also afraid of the depth of the alley. If the rice noodle store does not carry out effective publicity and promotion, customers will not be able to understand the existence of the store, resulting in sales difficulties. When opening a rice noodle store, you must pay attention to publicity and promotion, and use social media, advertising and other channels to promote the store to increase the visibility and reputation of the store.