Our shop is based on honesty and love as a bridge. We are willing to gain more friends, knowledge and wealth from each other. Our business purpose is: pay a piece of true feelings and gain more trust. Sincere unity, customer first. Our store belongs to the B2C business model, which means the e-commerce activities of commercial organizations for consumers.
Second, the commodity overview
Our shop mainly deals in lovers' series of goods, mainly jewelry, aiming at young people's online shopping preferences.
Third, the introduction of Taobao.
Taobao, the largest online retail business circle in Asia, is committed to building the first online retail business circle in the world. It was founded by Alibaba Group on May 10, XX. Taobao's current business spans C2C (person-to-person) and B2C (business-to-person).
As of the first quarter of XX, Taobao registered more than 62 million members, covering the vast majority of online shoppers in China; In the first quarter of XX, Taobao's transaction volume exceeded 65.438+088 billion; XX annual turnover exceeds 43.3 billion.
According to a survey conducted by a third-party authority in XX, Taobao accounts for more than 70% of the online shopping market in China, and C2C accounts for more than 80%.
Taobao advocates an honest, lively and efficient online trading culture, and insists that "treasure can't be scoured, and trust can't be abandoned." (Jin Yong)
While creating a safer and more efficient online trading platform for Taobao members, Taobao also wholeheartedly creates and advocates a family atmosphere of mutual assistance, relaxation and liveliness. Everyone who trades on Taobao can not only trade more quickly and efficiently, but also make more friends.
At present, Taobao has become the first choice for netizens to start businesses online and be friends of the Chamber of Commerce. In XX 10, Taobao announced that it would create10 million jobs for the society in the next five years, helping more netizens to find jobs or even start businesses on Taobao. As of XX, Taobao has provided more than 200,000 direct jobs for the society.
Fourth, the market prospect.
Experts pointed out that nowadays, with the development of economy and the increase of people's income, lovers have more economic ability to build their own love path, giving gifts and souvenirs to each other and expressing their love for each other has become fashionable, and the couple's consumption market has great potential. Statistics show that China has a population of 65.438+02 billion, and there are more than 300 million young people aged 654.38+06-35. If everyone gives each other a gift of 654.38+050 yuan (just the price of a pair of shoes or a piece of clothing), there will be a market of more than 45 billion yuan. According to the calculation of XX counties and cities across the country, each county and city has a market share of 24.5 million yuan.
Online shopping has become a new fashion and will attract more young people. It is understood that among Taobao's top ten best-selling products, jewelry ranks seventh, eliminating the need for layers of middlemen to lower prices and making online goods more value for money.
According to experienced merchants, in the initial stage of operation, the popularity and customer base are still limited. With the accumulation of time, the store has accumulated a lot of repeat customers, and the old customers have brought more and more new customers, and the sales situation in the store will get better and better.
Verb (abbreviation for verb) business model
agent
Online shop consignment can avoid inventory pressure.
Online shop consignment can reduce investment costs.
Online shop consignment can greatly enhance their competitiveness.
Online shop consignment can greatly save purchase time.
Online stores can enjoy the wholesale price, but there is no order limit.
Online stores can provide exquisite pictures of goods for free, and the patterns processed and produced by professional technicians are clear and beautiful, which is beyond the reach of novice sellers themselves.
Other matters of intransitive verbs
Name of online store: "Love for a lifetime" couple ornaments
Initial capital: 0 yuan.
Model business plan for college students to open online stores (2) 1. Project background
Nowadays, the Internet has fully penetrated and integrated into the lifestyle of urban people in China. According to CNNIC statistics, by the end of July 2009, the number of netizens in China had exceeded 320 million, ranking first in the world. Online direct consumption is close to 600 billion yuan, and per capita consumption is 2382 yuan. According to statistics, the Internet has surpassed TV by 24 percentage points (83%) to become the first channel for China people to collect information, and the advertising acceptance rate of the Internet approaches 44.2% of TV advertisements with 42.3%. The era of e-commerce has gradually developed with the popularity of the Internet. As early as 1999, China established a B2C website, and the C2C model on Taobao is becoming more and more mature.
Second, the preliminary preparation
1. Market research
Online shopping adapts to young people's pursuit of fashion personality, and they can buy satisfactory things without leaving home to satisfy their fast-paced lifestyle. So it has developed rapidly in recent years. The penetration rate among netizens in Beijing, Shanghai and other central cities has reached 42.5%, with a total of over 6,543,800+million. At the same time, "women's wear" has developed rapidly. According to the data survey, the number of orders for Taobao women's clothing in 20xx is 52066.55000001,so it is very suitable to open a Taobao shop focusing on women's clothing. .
2. Target customer analysis
Women's online shopping needs are mostly young women who pursue perfection and fashion personality, so our target customers are basically the following categories:
(1) fashionable white-collar women, the economy is becoming more and more independent, and their spending power is improving; Young, energetic, energetic and free, they have no pressure on life, have high requirements on the quality of life, and at the same time, they are busy with work and don't have enough time to go shopping, which is the largest customer base of our online shop;
(2) Female college students, college students are also a group with great demand for fashion. At the same time, they have more time to use the Internet and are more receptive to new things. The economic ability is average, so clothing with lower price is more attractive to them than physical brand stores.
(3) Some fashionable clothes that can't be bought locally are easier to find online, and many people will choose to buy them online.
3. Online shop positioning
According to the investigation of information at the moment and the analysis of customer groups, the positioning of the store is determined, that is, the women's clothing store. Business model: a mixed business model supplemented by peripheral products related to the main varieties. Open a shop in the early stage and choose an ordinary shop. Mainly sells all kinds of fashionable women's clothes. At the same time, it is supplemented by fashionable pants and shoes and supporting accessories.
Third, the shop decoration
First of all, the store name should be distinctive and easy to remember, so that buyers can clearly understand what you are selling. Secondly, it is essential to design a beautiful logo, which should highlight personality and fashion and closely combine the characteristics of clothing. The decoration style of the store should also be consistent with the style of the goods. You can find someone who beautifies the online store to help design. The regional distribution should be reasonable, new products should be placed in an eye-catching position, the special price area should be updated every month, and all kinds of announcements, activities and pictures should be attractive, so you can learn from famous stores. It is best to have links to other related products around the product description to attract buyers' attention. It is best to find a fresh and sweet-looking female model to help take pictures of clothes. The picture should be clear and beautiful, and PS can be made after shooting to arouse the buyer's desire to buy.
Fourth, marketing strategy.
1. Commodity strategy
Because customers are mainly young women, the main feature of goods is fashion, and the types of goods should be rich. For different groups
Body, classify goods, systematically classify all kinds of clothes, handle the decoration of clothes, put the newly placed goods on the front of the store and appear in front of customers in a unique way. Make sure there are goods on the shelves every day, keep in touch with your family, accurately understand the description of the goods, and choose the time to surf the Internet the most.
2. Price strategy
In the early days, doing online shop earned credibility and passenger flow. Therefore, under the premise of ensuring the quality of the same type of clothing, the price is slightly lower than that of other stores, so that it is easy to attract customers' attention.
3. Store promotion strategy
After the website construction is completed, the first thing to do is to submit a new website to the major search engines. The purpose of submitting to the search engine crawler is to let the search engine include the website in the index database. Secondly, we should often participate in the discussion and experience sharing of the forum; Exchange friendly links with other sellers; In the event of a holiday, it is necessary to realize the stocking of holiday activities and strive to make sure that every activity is not missed; There are also people who snap up community advertising space according to the situation.
4. Promotion strategy
Open up special price areas, sell some clothes at regular discounts, and implement policies such as two pieces of postage during festivals to promote sales; For some clothes to match and sell at reduced prices; Give small gifts to buyers who have already shopped; Often upload 1 to 3 treasures as auction items to agree on a suitable price and freight contract; Implement a limited time purchase strategy, and stipulate a short time to attract purchases for some similar products that are more popular on Taobao.
Verb (abbreviation of verb) enterprise management
1. Purchase channel
Since we want to ensure the low price of clothing, we should choose large wholesale markets, such as Chenghuang Temple and Changjiang Wholesale Market. At the same time, to ensure the quality and sales of clothing, we should choose several large wholesalers or contact manufacturers directly to pick up the goods and maintain long-term cooperative relations. It is best to realize the agreement of refunding more and making up less according to sales volume. It is necessary to ensure the weekly supply.
2. Logistics management
Logistics is the second representative when the products of the merchants are guaranteed. Including the speed of logistics distribution, the maintenance of goods, the service attitude of logistics personnel and the logistics price. Therefore, it is very important to choose a logistics company with satisfactory service and wide network. It is mainly based on Shentong Express, EMS Express, Tong Yuan and Zhongtong, and its services need to be improved at present. At the same time, the delivery staff in the store should also be timely and effective.
3. Service management
(1) Ensure that Ali Wangwang, the customer service staff, is online all day and receives the buyer's inquiry information in time.
(2) Customer service personnel should be kind, patient and answer questions seriously. Only a good attitude will make buyers have a good impression on the store.
(3) After-sales service should also be provided for the goods sold. As long as the responsibilities should be solved in time to help buyers reduce unnecessary troubles, they will have a chance to be recognized and praised.
Payment method of intransitive verbs
On Taobao platform, Alipay is used.
Seven. financial analysis
Regularly analyze and settle accounts, adjust strategic plans, and deal with policies and markets.
Model business plan for college students to open online stores (3) 1. development prospect
I have lived on campus since junior high school, and I know the headache of "eating", that is, the food in the canteen. Because school canteens are generally in the form of cauldrons, although the price is low, they are rarely really welcomed by students. Students' complaints about canteen food are even more "since ancient times". Although college students can eat outside the school, most students are still willing to eat in the school cafeteria because of economic factors. Food quality can not be guaranteed, which will lead to many problems, students' nutrition can not keep up, and even some students often skip meals. As a result, malnutrition, stomach diseases and other diseases that should not appear in college students are also common, which has laid a hidden danger for students' physical and mental health. So I decided to integrate the advantages and disadvantages of canteen and restaurant and open a student self-help nutrition fast food restaurant.
Second, the store profile
Our store is located in the center of university gathering, and its main customers are college students, teachers and migrant workers. The business area is about 80 square meters. It mainly provides breakfast, lunch, dinner, special cold drinks and casual dining. Breakfast is dominated by southern snacks such as Zhejiang, and of course local snacks are also indispensable. Variety, full taste and rich nutrition give diners more choices. For lunch and dinner, there are dishes with different flavors from North and South. Instead of dinner, we provide all kinds of cold drinks, such as juice, thin ice, ice porridge, shaved ice, ice bean sweet soup, frozen coffee, fruit platter and so on. This restaurant adopts the way of buffet fast food, which gives customers a more relaxed dining environment and more choices. The decoration of this restaurant is natural and casual, and at the same time it is very modern. The wall is warm, the kitchen layout is reasonable and exquisite, and the lighting is good. The overall feeling is between the nature of family kitchen and the nature of hotel kitchen.
Third, development strategy.
1. This restaurant should advertise before opening, because the main customers are students, and the speed and breadth of information transmission between students are very large, so it is not necessary to spend too much effort on publicity, and simply advertise in the form of leaflets or multimedia (such as audio).
2. This restaurant adopts buffet style, and provides tea and fresh soup free of charge. Moreover, the quality of rice is better than that of competitors, so we can adopt different methods to make the taste different from competitors, give customers more discounts and attract more customers. In addition, our restaurant also provides barbecue+cold drinks, eight-treasure rice and other couple packages, which will also become a major feature of our restaurant due to the lack of snack food.
3. Many students are used to the "3: 1" lifestyle. Many times, in order to save time, they will choose the nearest dining place instead of going to a restaurant far away, so that geographically, they will not be too far away from the school gate. When appropriate, the restaurant will also provide take-away service and take corresponding measures according to different situations. For example, more than three orders (including three orders) can be delivered to your door free of charge, and those who order takeout separately have to pay a certain delivery fee, which has another advantage. If someone wants takeout, they will pull two other takeout orders in order not to pay the delivery fee, which will also increase sales.
4. The restaurant uses stainless steel buffet plate, which is economical and environmentally friendly, and the waste cannot be dumped casually. You can contact farmers and let them collect it for free on a regular basis, which can be mutually beneficial. It is reported that competitors are not doing well in this respect, so a good dining environment can attract more customers.
Although the number of tourists will drop sharply during the summer vacation, there are still some students staying in school, nearby residents and migrant workers. At that time, measures such as reducing production and shifting service focus can be taken to improve the business situation during the summer vacation. Consider studying for a month in winter vacation, which reduces unnecessary costs.
6. The market economy is developing rapidly, constantly changing and full of vitality. Therefore, we should look at the development of an enterprise from a long-term perspective and make a long-term plan. After each stage, it is necessary to sum up the overall situation of operation and make the next plan, which is a step-by-step development model. After the operation is stable, we can consider expanding our business and adding other services. We can find new markets, do chain operations and gradually build our own brands, so that we can develop into a catering industry that provides food for students. In short, we should look at the problem from a long-term perspective, so as to have the future of the enterprise.
Fourth, the management structure
Store manager and cashier 1, chef 1, waiter 2.
The business philosophy focuses on the following points:
Main cultural characteristics: health preservation and humanistic care.
Main product features: vegetarian meal with dietotherapy and health care function.
Main service features: membership tracking service
Main environmental features: green dining environment with traditional cultural flavor.
Market analysis of verb (verb's abbreviation)
The diet in university canteens has always been a problem. The poor quality of college food has become a recognized problem. It only meets the problem of food and clothing for students, but the quality is far from the requirements of students. The diet situation in some universities is worrying, and even some university canteens have been poisoned collectively.
This plan is based on this. In order to ensure college students' food safety and improve their food quality, the College Students' Food Alliance was established to provide low-cost, safe, high-quality and distinctive food for college students, and at the same time provide some work-study jobs for colleges and universities to help poor students complete their studies better.
Popularization and market penetration of intransitive verbs
1, promotion strategy
Pre-publicity: large-scale, high-intensity, large investment. Post-publicity: pay attention to the existing customer relationship management, so as to carry out word-of-mouth marketing. Plan and organize specific activities regularly, such as sponsoring the evening party organized by the school, and publicize and remind customers of their consumption awareness from time to time through activities. For holidays, carry out targeted promotion strategies, such as distributing leaflets.
Seven. Financial situation analysis
1. According to the calculation, it can be preliminarily concluded that the start-up capital of the restaurant needs about 10600 yuan (2,000 yuan for venue rental, 3,000 yuan for 600 yuan Chinese restaurant hygiene license and other documents, 1000 yuan for venue decoration and 4,000 yuan for kitchen utensils and other expenses).
2. The costs in the operation stage mainly include: personnel salaries, materials procurement expenses, venue rental expenses, taxes and fees, water, electricity and fuel expenses, miscellaneous expenses, etc.
3. Daily operation financial budget and analysis
According to the budget analysis and investigation, the market capacity can be preliminarily determined. It is roughly estimated that the total daily turnover is about 800 yuan, and the yield is 30%, from which the payback period can be calculated to be about three months.
Eight, marketing mix strategy
1, tangible marketing strategy
Because this restaurant's economic strength is still relatively weak, it will adopt the marketing strategy of avoiding reality and avoiding a lot of hard advertising marketing in the early stage, and adopt a set of effective "commitment marketing" to promote products. Through menus, posters, cultural brochures, advertisements, promotional activities, etc. We will publicize and advocate the business purpose and concept of "harmony between man and nature".
2. Skilled marketing strategy
Sustainability and planning will determine that this restaurant has inherent advantages in avoiding the defect of low customer loyalty in ordinary restaurants. In order to make this restaurant establish a sense of authority and trust in the eyes of customers, this restaurant will establish a complete member information feedback system to realize its marketing commitment.
Nine, vigorously create the brand image of "green food"
According to the characteristics of fierce competition, strong imitation and strong seasonality of catering products in catering enterprises, the organic integration of explicit culture and implicit culture of enterprises can be realized, and the awareness and ability of brand protection of enterprises can be enhanced. Focusing on the brand characteristics of "health and green", the hotel achieves its marketing objectives by establishing a green image, developing green products, implementing green packaging, adopting green signs, strengthening green communication and promoting healthy consumption. As a restaurant with green marketing, we have natural advantages. This restaurant will strictly implement the standards of green restaurants and strictly control the procurement of raw materials, food processing and sanitary environment. Strive to create a simple, elegant and fashionable dining environment, and embody the healthy and green concept through the layout, decoration style and temperature of the restaurant design.
X. store design
1, visual recognition
Store name: on the one hand, it should be closely related to its own operation, on the other hand, it should take care that the business premises are inside the campus, close to the campus characteristics, and easy to be loved and accepted by campus groups. The store name should have style and long meaning.
Color: mainly warm colors such as yellow, red and orange, supplemented by light and lively cool colors. Show fashion, trend, elegance and taste.
2. Shop layout
Appropriate use of lighting, carpets, partitions and other elements, as far as possible, on the one hand, effective use of space, on the other hand, it seems patchy, not open and plain. Some private dining tables can be properly designed, but long-term customers can fully enjoy their self-satisfaction. Partition layout, so that each sub-group of consumers have their own favorite corners and tables.
Lighting and lighting: Lighting is an important element in restaurant decoration. Choosing different styles of lighting can effectively increase the aesthetic feeling of the restaurant. Lighting is an important part of setting off the atmosphere of the restaurant. You can choose different colors of lights to set off the pleasant atmosphere in the restaurant. At the same time, customers should keep the convenience of adjusting the lighting in their own space according to their own requirements.
Wall decoration and curtains: adjust in time according to the season, and the materials, patterns and colors of various fabrics are as harmonious as possible, showing the style of the restaurant and being close to the sensory enjoyment of consumers.
Dining table: The design and placement of the dining table should be harmonious in general, with individual differences to avoid giving consumers the feeling of food stalls.
Handicraft placement: the choice of handicrafts should be close to the atmosphere of the restaurant and the preferences of consumers, and set off the taste of the restaurant.
Tableware: clean and tidy, reflecting the characteristics or image of the coffee shop.
Background music: mainly romantic and soft light music with moderate loudness.
XI。 market risk
1, internal management risk:
The catering industry is a relatively low-tech industry, but it needs strict management to win the trust of consumers. For most self-operated restaurants in China, the internal management is loose and the quality of service personnel is low. How to establish a modern enterprise system, improve the operating mechanism and strengthen the internal management of enterprises is related to the survival and success of enterprises.
2, raw material resources risk:
The raw materials of this restaurant are mainly fruits and vegetables, beans and fungi, and it is the most popular green natural pollution-free food at present. In particular, this restaurant is a health-care restaurant, which needs professional knowledge and technical input in the selection of raw materials, which is conducive to purchasing fresh, natural and pollution-free green food.
I recommend it carefully.