First of all, the source of goods, that is, the source of beer, is to find local agents (so there is no need to rent warehouses), brand selection, market share 1-2 kinds of wine. The goods market in hand is called bulk cargo, and the service target is to choose small bars. The number of small bars in a second-tier city will not be less than 300, which requires early market research. In this bulk cargo circle, it is about personal behavior, credibility and demand.

If you want a brand to enter the market, the first step must be to let consumers know about the brand, so you should do some promotion activities first.

For example, you can take part in the promotion activities of hotels and supermarkets to make your beer accepted by the public, such as free goods Prize or some competitions or lottery activities. It is relatively easy to lower the price appropriately at the beginning and have more confidence in yourself. In fact, you can also sign an agreement with Yanjing or Qingdao to be their brand, with less risk. If you have enough money, it is very courageous to be your own brand.