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Youku's products and services
Different from podcasting, Youku doesn't have to be original to perform on stage. No matter amateur or professional, no matter individuals or institutions, Youku welcomes all video collections, creations and sharing in the form of micro-videos. According to the person in charge of Youku products, Youku is the first website in China that provides unlimited uploading and storage space for micro-video for free and has a personal video platform and scoring system. Different from the video accumulation of some websites, Youku pays attention to using effective means such as multi-latitude TOP ranking, channel classification index, label, personal launching platform, video club, etc., taking into account the technical search function and popular recommendation means, maximizing the power of C2C content aggregation and recommendation, helping users to quickly find favorite videos and interested communities, and making users "look cool, find fast, spread widely and compare cool". The combination of Excellence and coolness will inevitably attract a large number of netizens who advocate free creativity and like to collect or enjoy micro-videos. Youku's target group ownership and focus cohesion will create unlimited possibilities for Youku's future commercial value, and also provide a new platform for the distribution and promotion of traditional media.

Video library

Based on the goal of "the whole world is watching" and the product concept of "the fastest is king", Youku.com has created the most comprehensive, fastest and best video database, leading the cultural trend in the Internet video era. Let users know the trend of video culture in the first time, condense the super-popular video list and create a massive boutique library.

Video classification

Hot spots, original, movies, TV, sports, music, games, animation, eight professional channels to achieve vertical directional search, to help users quickly find their interests.

Video ranking list

Get the most popular videos at the first time, and check the top of each category through search ranking; Users directly hit the target list according to their interests and preferences, and the excitement will be presented immediately.

My USB flash drive

With the group functions of my videos, my playlists, my subscriptions, my collections, my PK arena, my club, and my friends, the personalized usage habits are preserved one by one, highlighting the meaning of 2.0. This is the exclusive private space of Youku users.

Platform community

Enjoy the wonderful horizon in interaction, expand the interpersonal network in communication, and interact because of video, so that online video becomes the mainstream way of life and entertainment in everyone's life; Get to know the video in the club, make a big show in the PK arena, be superior, cool and out of place, Youku is your stage.

Youku paike

When video applications burst out, China Internet video era came, a brand-new culture broke out and a new group was born. Their name is Paike.

Paike

Photographers, information sharers and disseminators, and witnesses of interesting events; They are active, sunny, sharp-minded, and advocate thinking. They represent the cutting-edge users of the Internet today and are the most dazzling stars in the field of video sharing in 2007.

Original alliance

The huge Youku original alliance has a large number of dreamers who are loyal to originality and love video. Each of them insists on their love for video short films and their original dreams. Their loyalty to video culture has delivered a steady stream of original short films to Youku.

Youku daren

Photographer, information expert, original expert, TV expert, film expert, music expert, sports expert, game expert, animation expert, car expert, technology expert, travel expert, fashion expert, history expert, drama critic and film critic. Mobile phone Youku is an application for smartphone users developed by Youku. It is completely free and does not need to pay any fees. It has the characteristics of rich content recommendation, smooth playing experience, fast and comprehensive search, and unique instant transmission. You can enjoy the fun of video anytime, anywhere.

Android client

Youku-movies, TV series, animation, music, news, entertainment, high-definition massive video online watch and download Youku's customized video entertainment client products for Android phones, providing users with a smooth and convenient client video playback experience.

IOS client

Youku is a customized video entertainment client product for iPhone. The interface is beautiful and concise, and the operation is convenient, which conforms to the usage habits of iPhone users. Youku client has the functions of video play online, full-screen playback, video caching, quick search, historical cloud synchronization, shooting and uploading video, which provides users with a smoother and more convenient client video playback experience. On June 2 1 day, Youku went public.

1February 12, and completed the financing of 12 million USD.

1February 2 1 day, youku was officially launched. 1 1 month 2 1 day, and obtained the third round of financing totaling 25 million dollars.

1 February 2 1 day, the video broadcast volume (VV) of Youku Day was the first to break through1100 million. On February 26th, Youku Shanghai Branch and East China Marketing Center were formally established.

On April 23rd, Youku Guangzhou Branch was formally established.

On June 1 1 day, hundreds of video official website were integrated, and the "joint plan" of Youku, a diversified brand cooperation strategy, was launched.

On July 1 day, Youku received a total capital increase and share expansion of US$ 40 million.

On July 9th, Youku also obtained the "Information Network Broadcasting Audio-visual Program License" issued by the State Administration of Radio, Film and Television, and the "Radio and Television Program Production and Operation License" issued by the Beijing Administration of Radio, Film and Television.

1 1 month 1 1 day, youku's "joint plan" was upgraded on a large scale, rewriting the rules of China's TV drama industry. On March 26th, Youku's "Niu Ren Plan" was officially launched.

In March, Youku first introduced the "hit theater" mode, introducing the concept of high definition and genuine.

On April 19, Youku video broadcast "Nokia 5800 Fun Party" live, and the number of viewers reached 65 1 10,000.

On may 17, youku 3G strategy was officially released and entered the development process of youku 3G mobile TV.

1 1 on March 3rd, the "CEO Joint Meeting of Network Film and Television Development" was established in collaboration with many institutions.

1February 2 1 day, youku received $40 million in private financing. on March 12, youku launched the first video industry user viewing data product "youku index".

On April 8, Youku's "Joint Plan 3.0" copyright strategy report was released to create a benign video copyright cooperation market.

On April 20th, the strategy of "Youku Production" was released, and a film and television variety production and distribution system with Internet video characteristics was established.

On June 3rd, China Film Group Corporation and Chevrolet Cruze jointly launched "1 1 Youth" film action, creating a brand-new "new media movie" model.

On June 25th, Youku was selected as the future star of China Entrepreneur in 20 10.

On July 27th, Youku's "Love Season" video exhibition kicked off the theme season operation in the field of Internet video.

On September 7, Youku realized that the whole station video supported iPad and iPhone 4 playback.

10 13, youku launched "model season" to create an online version of "touching China".

1 February 8th, Youku was listed on NYSE, becoming the first video website in the world to be listed independently in the United States1February 2nd1day. Youku won the title of "China Internet Brand Competitiveness Ranking", and was called "China Internet Five Winners" together with Tencent, Baidu, Alibaba and Sina.

On February 22nd, Youku was granted three new business licenses to further expand its competitive advantages in video search, original film and television variety and live video broadcast.

On March 23rd, Youku wireless client pre-installed and covered all first-line Pad brands, realizing the coverage of10 million smartphones.

On April 16, Youku and COFCO invested 10 million yuan to launch the activity of "Let Dreams Fly-the Best Person in China".

On May 16, Youku launched a professional video search brand search library.

On June 2nd, Youku and Disney cooperated to upgrade, and Disney's movie promotion channel settled in Youku Screen.

On August 25th, Youku launched the PC-side client software-Aiku mini to achieve the effect of HTPC (Home Theater Personal Computer).

On August 29th, Youku signed an online distribution agreement with DreamWorks Animation Company of the United States, and DreamWorks movies met China fans through the online platform for the first time.

On September 6th, Youku entered China Mobile's Mobile Market Application Mall to provide high-quality video and application download services to mobile terminal users.

In September, Youku launched a brand-new in-station player for smart mobile terminals, ending the era when computer users and mobile terminal users used the same web video player.

In September, the iResearch video industry data report showed that as of July 20 1 1 year, the overall monthly user scale (UV) of Youku had exceeded 300 million.

1Feb. 6, Youku launched the function of webpage large video and breakpoint continuous transmission supporting Firefox and Google browser, which is convenient for users to upload and share the large-capacity video of1g.

1February 15, youku drama festival opened in Beijing, and 100 film and television elites * * * witnessed 20 1 1 China TV drama annual important awards. 1 month, youku reached a strategic cooperation with 20th century FOSS.

In February, Youku reached a strategic cooperation with the movie network of CCTV Movie Channel.

In March, Youku reached a strategic cooperation with Lionsgate Film Company of Canada.

In March, Youku launched the annual self-made large-scale reality show "I am a legend", which was the first of its kind in video website variety show.

On March 22nd, Youku released the annual strategy with the theme of "Beautiful 20 12", and created a network movie event spanning the whole year through the super lineup of "4 famous Asian directors +8 powerful Chinese directors+16 cutting-edge Chinese directors".

In March, Youku launched the first Internet full-interactive talk show Xiao Shuo, hosted by Gao Xiaosong.

On April 1 day, Youku won the "Best Video Website" award in the main list of China TV charts on 201.

On April 5th, Youku was awarded the Internet Publishing License by the General Administration of Press and Publication, becoming the first commercial website in the video field in China to obtain the Internet and mobile Internet publishing license.

On May 1 1 day, Youku made every effort to create a "model festival", digging out the "big role models" among the "little people" and making the power of role models deeply rooted in people's hearts. It highlights the value orientation, responsibility and responsibility of Youku Media Platform.

On June 6th, Youku signed a contract with Zhou Ziyan, a "study room girl" who stood out from the hottest music reality show of the year "I am a legend". The emergence of domestic video website artist brokerage business is of symbolic significance.

On June 12, Youku signed a contract with Zhou Ziyan, a girl from the study room who stood out from "I am a legend", and the domestic video website artist brokerage business surfaced with symbolic significance.

On June 27th, Youku, as the only video company, won the World Intellectual Property Organization's 20 12 Copyright Gold Award (China) "Promotion and Application Award".

On July 9, Youku and Universal Pictures reached a strategic cooperation.

1 1 On July 7th, Youku announced that it had reached a strategic cooperation with Sony Pictures. So far, Youku Tudou Group has all reached cooperation with eight major Hollywood film companies, setting a record for the largest video website in China.

1 1 On September 9th, "I am Legend 2-Happy Season" was launched.

1 1 February 22nd, Youku broke through the "2-second law" of video to improve the video loading speed and video fluency. /kloc-On October 5th, Youku was awarded the "Creative China List" as the leading enterprise of cultural and creative industries in China in 20 1 2.

1 month 10, the daily broadcast volume (VV) of Youku mobile terminal was the first to break through 1 100 million.

On February 4th, Youku launched the function of "watching with mobile phone". By scanning the QR code, you can "transfer" the video you are watching to a mobile device to continue watching.

On March 12, the second season of the first humanities talk show "Xiao Shuo" on the Internet was grandly opened. Youku Co., Ltd. and Tudou Co., Ltd. * * * announced that they signed the final agreement on March 1 1, and Youku and Tudou will merge by way of 100% share exchange. The new company was named "Youku Tudou Co., Ltd."

In April, the daily broadcast volume (VV) of Youku mobile terminal exceeded10.50 billion, and the mobile terminal traffic increased by 50% in three months.

On April 10, Youku Tudou Group realized the BU (Business Unit) of the Group, and divided its existing business into two BUs, Youku and Tudou, which were led by the Group and provided with comprehensive support. The layout of several key projects, such as searching library, filming customers, self-made content and paid services, was driven by dual cores, and gradually hatched into a new BU.

In June, Youku became the first Udacity course distribution channel platform in the whole network.

On the afternoon of June 25th, the homepage of Youku.com, which hasn't changed for n years, was officially revised, and the styles of PC, Pad, Phone and TV were unified, completely realizing the opening of the underlying architecture and further deepening the multi-screen strategy.

In August, V2.9, the latest version of Youku Shooter App on iOS, officially landed in the App Store, adding gesture shooting function.

On August 2 1 day, Yuan Tengfei's "Five Thousand Years of Soaring" officially "settled in" Youku Education Channel.

In September, Youku Android AppV3.4 was launched, adding Youku Cinema Line and supporting App to call Alipay fast payment.

10, the cumulative broadcast volume of "20 13 network first drama" and "Unexpectedly" successfully exceeded 200 million. 1 month, youku Niu ren landed in David's Spring Festival Evening, and on 20 14, Liaoning Spring Festival Evening created its own program section "Youku Niu ren Moment".

In February, Youku officially launched the first video channel dedicated to users in the industry-Personal Channel, providing convenient, high-quality and professional brand operation services and experiences for original video authors.

On February 25th, Youku broadcasted the first wedding of China people in the Antarctic at the Great Wall Station of Antarctica exclusively to netizens all over the world, becoming the first media to broadcast live with the Antarctic except CCTV.

In April, iResearch released MUT data in February, and Youku App jumped to the top 3 of all apps in terms of monthly usage time, second only to WeChat and QQ.

On April 17, Youku was awarded the "Most Influential Online Video Service Award" by iResearch, and Youku App was awarded the "Most Influential Online Video Application Award".

On April 25th, Youku won three annual "Excellent Microfilm" awards and "Excellent Recommender" awards for its microfilms "Brush Car", "The Second Half" and "95 Minutes of Trouble" in the "Excellent Network Audiovisual Program of Beijing in 20 13".

On July 10, Youku produced the first Internet movie "The Raptors of Old Boys Crossing the River" which was released nationwide.

On July 25th, Youku announced that it had become the first brand in the industry with multi-screen daily VV exceeding 600 million.

On July 3 1 day, according to iResearch data, Youku App ranked among the Top 3 Chinese applications in the world for six consecutive months. On March 1 1, Youku sued AcFun, the originator of barrage, for infringement, claiming18 million, which caused most Acfun employees to leave their jobs.

On August 17, Youku and JD.COM jointly issued an invitation letter for the August 17 conference. The conference was jointly organized by Youku, Tudou, JD.COM Baitiao and Jingdong Intelligent Shoufa, and the venue of the conference was arranged in JD+ Intelligent Tea House.

On 20 15 10/6, Alibaba announced a non-binding proposal to acquire youku tudou at a price of $26.60 per American depositary share, and the estimated total amount of the remaining shares will exceed $4.5 billion. Alibaba made its first strategic investment in Youku in May of 20 14, and currently holds 18.3% of Youku Tudou's tradable shares.

At the same time, Alibaba proposed that Gu Yongqiang, the founder of Youku, continue to be the chairman and CEO of Youku Tudou. This tender offer has been supported by the founding shareholders of Youku, including Gu Yongqiang, Becoming a Fund and its related parties. On March 20 16 10, Youku announced today that it will invest/kloc-0 billion resources to create paid content in 20 16, and plans to launch more than 50 customized dramas. In terms of membership services, a number of services connected with Ali business indicate that the integration of the two is already underway.

On April 6, 20 16, Youku Tudou completed privatization and officially became a wholly-owned subsidiary of Ali. Youku Tudou also announced that it will apply to stop the trading of the company ADS on the new york Stock Exchange.