In order to ensure the high starting point, high quality and high level of activities, we need to make an activity plan in advance. The activity plan is a concrete and thorough plan with strong operability from the purpose, requirements, methods and progress of activities. So how should we make an activity plan? The following is my plan for Mid-Autumn Festival activities. Welcome to read it. I hope you will like it.
Mid-Autumn Festival planning plan 1 I. Purpose of the event
Active holiday atmosphere, enrich employees' spare time life, and enhance employees' cohesion and sense of belonging;
Inspire employees' sense of gratitude and honor, and work harder and more worthily for themselves and the company;
Second, the theme of the event
__
Third, the activity time
20__ year1October _ _ _13: 30 ――17: 30.
Fourth, the venue of the event
Throughout the company area
V. Activists
All employees of the company
VI. Forms of activities
Stage area: a stage (see the environmental layout for details) is set at a suitable position on the lawn for the opening ceremony of the garden party;
Game area: set up various interactive games (*** 18);
Redemption area: The dining hall in Building B is the redemption area, which can exchange prizes for employees at any time, and the site needs staff 10;
VII. Activity Organization
Master plan:
Event planning:
Coordination of activities:
Event host:
Goods procurement:
Equipment lease:
Lottery production:
Installation and debugging:
Security:
Site cleaning:
On-site organization: all members of the human resources department
Eight, environmental layout
1, put an ordinary arch at the front and rear doors of the company;
2. Plant No.1, Plant No.2, Printing Factory, Dormitory Building B and Dormitory Building C are planted with colored flags. The inventory is about 100, and it needs to be rented about 150;
3. Eight floating air balloons (with ribbons) are placed in the factory area, and the ribbons are written with Mid-Autumn Festival couplets; (Couplets have been prepared)
4. Put a triangular flag between Building B and Building C (14) and between Factory 1 and Printing Factory (10);
5. Set up two tent rest areas (8 3x3m tents, 4 in each rest area) and one tent (3x3m tent) in each outdoor game place;
IX. Opening ceremony of activity flow:
1, company leaders and guests enter (background music: "Welcome March");
2. Speech by the General Manager;
3. The deputy general manager announced: "I announce that the Mid-Autumn Festival garden activities of Company 33 begin now!" (salute is fired and March of Unity and Friendship is played);
4, the host announced that everyone can play in the factory;
5. Company leaders and guests leave;
For details, please refer to the Opening Process of _ _ Company Garden Party and General X's Speech.
Game area:
1, Gankun small transfer
Within 2 minutes, put 10 glass beads into another dish 2.5 meters apart with bamboo chopsticks. During the game, if the glass beads fall, they must be picked up before they can continue. You can get a redemption ticket by catching 5 beads in 2 minutes, and you can play 5 people at the same time;
Props: 50 glass beads, 5 pairs of chopsticks, plates 10, stopwatch 1 only, 2 chairs, umbrellas 1 top.
Organizer: 2 people, * * * need to prepare 350 lottery tickets.
2. Super Bowling
10 bottles of small coke, arranged in an equilateral triangle with a side length of 1 m, the participants stood 5 meters away and rolled out of the basketball with their hands. Pour three bottles of coke and get a redemption ticket.
Note: No lottery tickets will be given to those who throw, bounce or smash.
Props: canned cola 10 bottle, basketball 1 piece, chalk 1 piece, 2 chairs, sunshade 1 top.
Organizer: 2 people, * * * need to prepare 2 10 lottery tickets,
3. Play table tennis
Prepare 12 cups with the same height. Each cup should be filled with water and arranged vertically. Every six cups are arranged in a row. Put a ping-pong ball in the first cup in each row. Participants should blow table tennis from the first cup to another cup, one by one, and can't jump off the cup. If the table tennis is blown off, you can't win the prize. If you blow it all at once, you will get a redemption ticket, and two people will participate each time.
Props: Cup 13, two table tennis, two chairs, sunshade 1 top.
Organizer: 2 people, * * * need to prepare 2 10 lottery tickets,
4. Xiao Li darts
One ring target of 10, with three darts for each person, 5 meters away from the ring target of 10, and those who win the ring of10 can get a prize ticket;
Props: 2 sets of ring targets and darts, 2 chairs, chalk 1 piece, sunshade 1 top.
Organizer: 2 people, * * * need to prepare 2 lottery tickets10,
5. Dancing and flying
Participants turn right four times in the circle (diameter:1.5m) drawn by chalk, then turn left four times (limited time:15s), and then kick the shuttlecock in the same place, and five kicks will be considered as clearance. Get a redemption ticket.
Props: 1 chalk, 1 shuttlecock, 1 stopwatch, 2 chairs;
Organizer: 2 people, * * * need to prepare 2 lottery tickets10,
6. Blow? M candle
Light five? M candles, draw an inverted figure in front of 0.5 meters, and employees open their feet at the distance of figure eight. Can they blow out the front five in 30 seconds? M candle holders can get a prize voucher. Participants can't lean forward, and two people can participate in each competition.
Props:? 50 m candles, chalk 1 piece, high table 1 piece, 2 chairs, lighter 1 piece, stopwatch 1 piece.
Organizer: 2 people, * * * need to prepare 2 10 lottery tickets,
7. Have a unique vision
Prepare five chopsticks and five empty beer bottles. Participants stood on one side of the beer bottle, 60 cm away from the bottle, with their arms straight, aiming at the bottle mouth and putting down their chopsticks. If the chopsticks fall into the bottle, the winner will get a ticket. Five people can attend each time, and each person has three chances.
Props: 5 empty beer bottles, 5 chopsticks and 2 chairs.
Organizer: 2 people, * * * need to prepare lottery tickets 1050,
8. Infernal Affairs
Tie your feet in pairs (one person's right foot and the other person's left foot are firmly tied together). You are only allowed to jump, and you are not allowed to run or walk. Five groups will start the competition at the same time, and the winner will be the one who arrives 20 meters first. The winner will each get a prize voucher, and each entry will be 10.
Props: rope 10, 2 chairs, sunshade 1 top.
Organizer: 2 people, * * * need to prepare 84 lottery tickets,
9. Portrait
After hearing the organizer's password, the activists blindfolded, turned three times in the same place (the circle diameter was one meter), walked forward three meters, and stuck their eyes, nose and mouth in the required position of the avatar. Stick a coupon for any one person, the time is 3 minutes, and 2 people attend each time;
Props: 2 pictures, magnetic attraction 10, 2 pieces of cloth, magnetic tablet 1 piece, stretch belt 1 piece, 2 chairs, sunshade 1 top.
Organizer: 2 people, * * * need to prepare lottery tickets 140,
10, blown by the atmosphere
Participants each take 5 balloons, and the one who blows up the most balloons gets a lottery ticket 1 piece. Record on the spot according to the number of broken balloons in the hands of the participants, 5 people will play each time, and each game will last for 5 minutes;
Props: balloons 1000, stopwatch 1 each, 2 chairs, sunshade 1 top.
Organizer: 2 people, * * * need to prepare 42 lottery tickets,
1 1, skipping rope
Two people jump rope with a rope and start the game at the same time. The one who jumps rope the most times in two minutes wins. The winner will get 1 coupon.
Props: 3 skipping ropes, stopwatch 1 piece, 2 chairs, sunshade 1 piece.
Organizer: 2 people, * * * need to prepare lottery tickets 105,
12, hula hoop
Pair up and twist the hula hoop together. The winner who twists the hula hoop the most within 5 minutes will get 1 ticket.
Props: two hula hoops, chair 1 handle, sunshade 1 top.
Organizer: 2 people, * * * need to prepare 42 lottery tickets,
13, collective crossing the river
Team up three employees, and the distance of the river is15m,10min. Use two stools to reach the finish line, and the players can't land halfway. There are 3 groups in each competition, and the first group to cross the river wins, each group has one person 1 ticket.
Props: 6 square wood stools (short and sturdy), 1 stopwatch, 2 chairs, sunshade 1 roof.
Organizer: 2 people, * * * need to prepare 63 lottery tickets,
14, Carp jumps over Longmen
In a group of five people, each participant jumps once, and the long jumper wins. Winner gets a prize coupon 1 piece.
Props: chalk 1 piece, tape measure 1 piece, 2 chairs, sunshade 1 top.
Organizer: 2 people, * * * need to prepare 2 lottery tickets10,
15, natural barrier flying
Take a ping-pong bat in hand, put a ping-pong ball on the bat, and walk across a 5-meter-long wooden bridge in 30 seconds. No one or the ball can fall. Those who pass the customs will get a redemption ticket 1 piece.
Props: table tennis, a racket, a wooden bridge, a chair 1 handle, a stopwatch 1 only, a sunshade 1 top.
Organizer: 2 people, * * * need to prepare 2 lottery tickets10,
16, let me guess, let me guess
A group of two employees, choose two groups of employees to play at the same time, and one employee will look at the topic and make corresponding prompts. You can do actions or talk, but you can't say any word in the words, otherwise it will be a foul; If another employee tells the answer, the one who guesses the most within 5 minutes will win, and each employee in each group will get a prize coupon 1 piece.
Props: 450 pieces of paper with words written on it and 2 chairs.
Organizer: 2 people, * * * need to prepare 84 lottery tickets,
17, slam dunk master
An employee stands outside the half-ball, shoots at a fixed point, has ten chances, and the winner who wins five times gets a lottery ticket;
Props: one basketball, chair 1 handle, sunshade 1 top.
Organizer: 2 people, * * * need to prepare 70 lottery tickets,
18, Mid-Autumn Lantern Festival
Hanging lanterns and riddles in the dining hall of the dormitory in Building C, employees can guess at will. If they guess, they can take the riddles to the organizer to win prizes, and if they guess one correctly, they can get a prize voucher.
Props: lanterns 10, 630 riddles, 3 ropes, clips 100, and chairs 10 (hanging more than 100 riddles at a time and finishing them in 6 times).
Organizer: 10 people (3 people take riddles, 2 people put riddles, 5 people answer the questions), * * * 630 lottery tickets need to be prepared;
General rules for activities:
Organizers should pay attention to the fact that some employees may only play simple projects or their own specialty projects in order to win prizes. If an employee is found to have won two or three games, he should be persuaded to play other projects (except riddles).
Redemption area:
Only vouchers are put in each game office, and the employees who win the game will go to the redemption office with the vouchers, and the prizes are divided into six grades:
Fifth prize: 750 items with a prize value of about 1 2 yuan are exchanged for1coupon;
Fourth prize: exchanged with 3 redemption vouchers, with 550 items with the prize value around 36 yuan;
Third prize: 200 items with a prize value of about 60 yuan, exchanged with 5 redemption vouchers;
Second prize: 7 redemption vouchers are exchanged for items with a prize value of about 84 yuan, 100;
First prize: 40 items with a prize value of about 108 yuan exchanged with 9 redemption vouchers;
* * * Prize: 1640 copies, total prize: 53,520 yuan;
X. Cost Budget:
Total cost: 62,667.35 yuan
Mid-Autumn Festival planning plan 2 I. Activity background
Mid-Autumn Festival is the second largest traditional festival in China, next to Spring Festival. On this day, families have a reunion dinner, taste moon cakes and enjoy the bright moon, and there is a festive atmosphere everywhere. This year's Mid-Autumn Festival coincides with the Eleventh Golden Week, which is also a golden opportunity to hold activities.
On the night of Mid-Autumn Festival, the bright moon is in the sky, the radiance is scattered all over the earth, and the owners gather, which not only reflects the harmonious atmosphere like a big family in the community, but also further enhances the image of the property company.
Second, the activity preparation
(1) Theme of the activity
Mid-Autumn Festival, reunion new home
-The word "new residence" can also be replaced by the name of the opening community.
(II) Purpose of the activity
1, based on the well-known traditional festival "Mid-Autumn Festival", let the owners recall the happy scene of this Mid-Autumn Festival every Mid-Autumn Festival and have a good impression.
2. Through this recreational activity, the harmonious communication and cooperation between the property and the owners will be enhanced, leaving a good first impression and maintaining a friendly and harmonious relationship between them.
3. Enhance the influence and attraction of residential property and establish a good image.
(3) Forms of activities
Cultural activities with the theme of "Mid-Autumn Festival" have various forms.
(4) Activity target
Owners who live in the community
Special program for Mid-Autumn Festival activities
(5) Activity time
20__ _ year1the evening of October 3rd (at your discretion).
(6) Location of activities
You can choose a wide space in the community.
Third, preliminary preparation
(A) pre-campaign
1. Take the initiative to mention this activity to the owner when handing over the house, and warmly invite the owner to participate.
2. Publicity in the form of posters
3. Form of leaflet (optional)
(B) the preparatory activities
1 and 10 days before the event, publicize the mobilization meeting, determine the theme, mode, entertainment programs and process of the event, and send them to each employee, so that employees can know their tasks, and at the same time, they can clearly tell the owners what highlights and entertainment projects are available to attract the owners' active participation.
2. Practice the lines and literary programs in actual combat by preheating, sum up the problems and then use them skillfully and naturally. Set up full-time hosts and conference staff to be responsible for different jobs.
3. Rehearsal, audio debugging and layout at the event site.
4, arrange full-time layout site
5, the night before the event, held a mobilization meeting, summed up the publicity activities, clear the current division of activities and contingency plans for unexpected situations.
6. The gifts used in the activity should be in place 3 days before the activity. Don't go to the day when the activity starts, and there will be problems of insufficient or inadequate gifts.
7. Look for children with artistic expertise in the community and invite them.
8. Find out whether there are newlyweds among the owners, invite them, and tell them the rules and arrangements of the activities in advance.
(3) Planning preparation
1, site layout required items: banners, balloons, etc. to create a festive atmosphere.
2. Make gift packages and prepare gifts
3, draw the activity site layout, exercise in advance.
Fourth, the activity design
1, enjoy the moon and distribute moon cakes. At the same time, feel the significance of the Mid-Autumn Festival theme with your heart. If possible, it is suggested that the owner call his parents or relatives at home to bring his thoughts to distant relatives and friends.
2. Briefly introduce the relevant information about the origin and significance of Mid-Autumn Festival, so that the owners can tell the previous or most unforgettable Mid-Autumn Festival and share happiness and fun with you.
3. Interactive games:
(1) chant verses related to the Mid-Autumn Festival. Whoever sings more correctly will be given a nice little gift.
(2) Sing a song with the word "Moon" in it. Whoever sings much better will be given a small gift.
4. Mid-Autumn Festival "Best Family" Competition
Pull-and-sing programs can be carried out, that is, singing songs with the word "moon" (or chanting poems or idioms related to the moon), inviting several homeowners to confront each other, winning by singing more songs, giving gifts, and other participating families also giving small gifts. Each family only needs to give one gift.
5. It is best to arrange talent shows for children in the community. Children's performances are generally programs that the audience is willing to see.
6, according to legend, the Mid-Autumn Festival night, quiet moonlight, can make women pregnant. Therefore, in some areas, every Mid-Autumn Festival, women will go out and bathe in the moonlight, hoping to have a baby early, which is called "according to the moon". The company can learn from this legend and invite newly married couples to take the stage, wishing you an early birth.
Mid-Autumn Festival planning plan 3 The 15th day of the eighth lunar month is the traditional Mid-Autumn Festival in China, and it is also the second largest traditional festival in China after the Spring Festival. The Mid-Autumn Festival is coming. Combining the actual situation of our hotel and the traditional national customs in China, this plan is formulated in order to better carry out the hotel sales service and achieve a double harvest of economic and social benefits.
I. Target market analysis
The customers of this hotel are mainly middle and upper-class people and government officials, but many of them are private consumers, which requires the hotel to take into account the personal interests of those private consumers on the basis of improving the grade.
Second, the pricing strategy
1, meals can basically maintain the original pricing, but the prices of some meals related to the Mid-Autumn Festival can be discounted (this method is recommended) or directly reduced.
2. For high-priced meals, it is recommended to combine reduction and price reduction.
3. The price of the Mid-Autumn Festival package (explained below) should not be too high.
4. The prices of other drinks and other services can be flexibly changed according to the actual situation of the hotel, reaching the lowest price around the Mid-Autumn Festival (but it should be set according to the hotel's net profit).
Third, the marketing strategy
1, make a special set meal for Mid-Autumn Festival, which can be divided into three categories according to the actual situation, such as affordable, medium and high school. There are two-person meals, three-person meals and other types. The theme should reflect family reunion, and mooncakes can be given as our specialty (the price does not need to be too high).
2. If a family member's birthday is August15th of the lunar calendar, he can enjoy a 5-6 discount (according to the actual decision of the hotel) when having dinner in the hotel with valid documents (household registration book and ID card). It is recommended to recommend them the Mid-Autumn Festival package.
3. If the number of mobile phone and fixed telephone number is 8 15, you can enjoy a discount of 5-6% (according to the actual decision of the hotel) for dinner in the hotel with valid documents (household registration book and ID card). It is recommended to recommend them the Mid-Autumn Festival package. It is best for the hotel to contact these people directly.
4. As there is no accommodation service in this hotel for the time being, we can join hands with other large hotels mainly focusing on accommodation to introduce customers to each other, which can increase the customer base and reduce some related expenses. For this part of customers, you can pick them up by car, and it is also recommended to recommend Mid-Autumn Festival packages to them.
5. Give some small gifts related to Mid-Autumn Festival after dinner (the name, telephone number, address and website of the hotel should be printed on them).
6. The activity is scheduled for August 10 -20 of the lunar calendar.
Fourth, the promotion strategy
1. Place outdoor advertisements near the entrance of the hotel, railway stations and bus stations (outdoor advertisements are mainly in the form of inkjet and banners).
2. TV, street banners and newspaper advertisements are combined.
3, you can try the mobile phone, the focus of mass sending is the old customers of the original hotel, pay attention to the use of appropriate language, mainly introduce the latest activities of the hotel.
4. Make a pop-up box advertisement or a larger FLASH animation advertisement or banner on the _ _ website. The processing of web animation and pictures must be consistent with the marketing content.
5. Flyer advertisements can also be used, but the quality of flyers must be high.
Note: You can choose several kinds of the above advertisements at the same time. The promotion focuses on the urban area and can also be promoted to the surrounding counties and cities. The minimum advertising audience should be150,000 people.
V. Other relevant strategies
Security guards must ensure the safety of the hotel; Designate some incentive policies for waiters and related staff to arouse their enthusiasm for work (this content can be refined in the future); Put some high-grade music in the hall; The speed of serving food must be fast; The layout of the hall does not need to be too luxurious, but it should be beautiful and generous, showing the flavor of the Mid-Autumn Festival.
Hotel marketing is a study of how hotels identify, analyze, evaluate, choose and use market opportunities in the fierce competition and changing market environment, how to develop marketable products, and explore the best form and the most reasonable way of hotel production and sales, with the aim of achieving maximum economic benefits with the least labor consumption.
Mid-Autumn Festival planning scheme Chapter 4 In order to welcome the coming of the Mid-Autumn Festival in 20__, enrich the spare time of the community owners, and fully relax and enjoy the happiness of the festival after intense work. Unswervingly increase the construction of spiritual civilization and form a healthy and harmonious community fashion. Establish modern and new interpersonal relationships through education, cultivate residents' self-discipline, give play to group efficiency, and create a cordial and harmonious space. Carry out community cultural activities step by step, and give full play to the guiding function, restraining function, condensing function, encouraging function and radiating function of community culture. It is beneficial to promote the better management and service of the property company, shape the brand image of the community, and deepen the exchange and communication between the property company and the owners.
I. The specific activities are as follows
(a), throwing darts
1, within 1 minute, stand on the 3-meter line and throw a dart at the dart target center. The higher the number of rings, the better;
2. If the player misses the target when throwing Zheng darts or fails to throw Zheng according to the specified distance and time, the result will be invalid;
3. Score: The winner who gets more than 35 rings within the specified distance and time will get a gift.
(2) solve riddles on the lanterns
1, tear off the guessed riddle, check the riddle answer at the prize-winning office according to the riddle number, and receive the corresponding gift after the answer is correct.
(3) darts shoot balloons:
1, this activity is divided into three groups: men's group, women's group and children's group.
2. Men's players are 3 meters away from the foam board, women's players are 2.5 meters away from the foam board, and children's players are 2 meters away from the foam board.
3. Each person can throw darts five times. After the darts break the balloon, they will answer a brain teaser question according to the contents of the note in the balloon, and those who answer correctly will get a gift (the gift is to be determined).
(4) ferrule:
1, items are placed on the delineated ground.
2. Throw a circle 2 meters away from the nearest object (child 1 meter away). Each person is limited to three throws.
(5) clay figurine:
1, if you can squeeze out the most beautiful clay figurine within 10 minutes, you will get a gift.
Second, the activity competition
The competition results of the above activities must be signed by the referee of this activity, otherwise it will be invalid. Each family can send up to two representatives to participate in two different activities, and participate with the "Mid-Autumn Festival Achievement Card" issued by the management office, and receive prizes at the property customer service desk according to the results.
III. Activity Funds and Cooperation Units
1, the property management company provides (free of charge) the venue, and the cooperative unit needs to provide tents, activities and small gifts.
2. Now we are looking for interested partners, that is, sponsors (such as whether the merchants in this community are willing to cooperate). It is recommended to arrange special personnel to follow up.
3. When looking for and selecting a cooperative unit, you need to pay attention to the intention of the other party's cooperation, cooperation projects and other sections (it is recommended to make written communication documents to explain the cooperation methods and requirements).
4. The activity programs provided by the partner must be approved by the property company and carried out on the premise of personal safety.
Mid-Autumn Festival planning scheme 5 I. Theme of the event:
Starlight Singing ―― The Heart of the City
Second, the activity time:
__
Third, the purpose of the event:
1, This activity combines the Mid-Autumn Festival and the National Day into one activity cycle. On the one hand, the two activities can create momentum for each other, save media resources, and more importantly, take advantage of the continuity of the activities to hide competitors from us, and form a corresponding atmosphere for the festival.
2. Combined with the comprehensive characteristics of the format, the Mid-Autumn National Day marketing activities are mainly participatory, entertaining and fashionable, and try to downplay the effect of commodity discounts and enrich the comprehensive format image of shopping centers as much as possible.
IV. Activity expectation
According to the current business quota, the sales in the first stage of the activity on weekdays and holidays is about 340,000 yuan. It is estimated that the growth rate of sales during the activity is not less than 10% on weekdays, and the sales in holidays is about 489,000 yuan. It is estimated that the sales in holidays during the activity are not less than 20%, that is, the sales in 16 days will reach about 6.6 million yuan.
V. Contents of activities
commodity sales promotion
1, the full moon is higher!
From September 25th 1 8: 00, limited-time surprise discounts will be given for the wearing goods on pedestrian street1,2, and 3 streets (or RMB will be reduced when it is full, and it will be carried out jointly with squares and supermarkets);
Universal Studios 5 yuan ticket price on Mid-Autumn Festival;
On September 25th, catering launched a series of "Full Moon with More Passion" packages, including family packages, couples packages and friends packages, which were attended by restaurants and some food stalls.
Buy in the casino 10 for 5, and launch the Mid-Autumn Festival special discount venue.
2, the stars sing, the heart of the city!
On September 26th-1October 7th, the commodity category will be reduced by RMB per full RMB (the company will not bear any loss of profits caused by full RMB reduction).
In order to improve the atmosphere, we can discuss the activities related to the lucky draw, and the cost is extra.
Universal Studios, restaurants, entertainment and other projects launched the National Day special.
Public relations performing arts activities
1, starlight singing, the heart of the city ―― Rollin Wang walks into the opening ceremony of Souku City.
2. Mid-Autumn Festival National Day Gift Street
Moon cake area
From September 15, the Mid-Autumn Festival Gift Fair will be held in the form of supermarket stacking in the area from the south area of Pedestrian Street to Zhongxing Square, and the mooncake brands operated by supermarkets will be displayed, and various mooncake gift boxes and bulk mooncakes from different manufacturers will be displayed in various ways, giving people a sense of richness. And joint manufacturers to launch different degrees of concessions, gifts and other promotional activities.
The display area can be divided according to the filling of moon cakes, such as meat-filled moon cakes, sugar-free moon cakes and fruit-filled moon cakes. At the same time, some well-known brands of moon cake counters can be opened.
Making moon cakes on the spot: Now the quality of moon cakes has become a concern of many consumers, even the products in shopping malls are no exception. You can contact supermarket suppliers to make moon cakes on the spot, so as to make them on the spot. On the one hand, it can help customers eliminate their worries about the quality of moon cakes, on the other hand, it can improve their trust in shopping malls.
Gifts area
On the Mid-Autumn Festival, people buy gifts to honor the elderly or give them to friends. Generally, in addition to buying moon cakes, they also buy some other gifts, usually health care products. Combining moon cakes with other gifts is convenient for customers to buy and can also take certain discounts on prices. Pack moon cakes with other health care products and divide them into several grades, such as 88 yuan, 188 yuan, 288 yuan ...
Catering food area
When the Mid-Autumn Festival comes, eating is even more essential. While walking along the street to show moon cakes, we should focus on creating the concept of eating, focusing on promoting the restaurants that mainly eat on the second street, and trying to launch the Mid-Autumn Festival reunion dinner package through atmosphere layout and publicity (specifically customized by each restaurant).
public place of entertainment
Invite the entertainment center to move some of its small and flexible entertainment projects to the entertainment area of the event site, and you can enjoy free entertainment when you are full of shopping, which will increase the interactive feeling on the spot.
Studios can arrange some large-scale publicity images and dp points to designated locations in the block, enriching the activities of the whole street.
Cultural performance area
On September 24th, Zhongxing Square organized the Municipal Senior Art Troupe to perform a song and dance performance to welcome the Mid-Autumn Festival at the night before the Mid-Autumn Festival19: 00-21:00, and on the evening of 26th, employees performed a performance. Cost control in 500 yuan.
Atmosphere building
(1), Mid-Autumn Festival gift box street
Goods (including moon cake gift box, wine gift box, health care product gift box, fruit gift box, etc.) are purchased by the supermarket purchasing department in a unified way, and the supermarket provides the stacking head and size, and the marketing department makes the stacking head packaging and the overall image entrance design site of a street to provide about 80 meters.
(2), the world food street
Fine cuisines provided by the catering department can be partially exhibited, plus on-site production, free tasting and other projects;
The venue provides 50 meters.
(3) Fashion entertainment
Some small machines are provided by the entertainment pier, which can be placed on a street for free entertainment and attract people's attention. The venue is about 50 meters.
The overall atmosphere of the above blocks will be designed and produced by the marketing department in a unified way, and all departments must cooperate with each other in the pile head and overall size of the supermarket, and whether the commodity information of each related unit and the actually needed items are self-provided (such as the food booth, etc.).