Current location - Recipe Complete Network - Dinner recipes - Analysis of successful catering cases
Analysis of successful catering cases

With the continuous improvement of national living standards, my country’s catering industry has also developed rapidly in recent years. The following is an analysis of successful catering cases that I have compiled for you. Welcome to read!

Analysis of successful catering cases 1:

As a pillar industry of my country’s tertiary industry, the catering industry has always been It plays an important role in social development and people's lives. Especially in recent years, my country's catering industry has shown a rapid growth momentum and has become one of the "hot" industries. The catering industry is developing rapidly and prospering, which makes many people who want to do business with mouths eager to give it a try.

As an industry with fast start, low threshold and high demand, catering is favored by many entrepreneurs. Therefore, the catering industry has also become the first choice for venture investor projects.

At present, my country's catering industry is in a period of great development, with huge market potential and broad prospects. But from another perspective, catering needs are complex and changeable, and consumer tastes and consumer psychology may change with changes in the social environment. So how can catering investment entrepreneurs grasp this demand trend? This requires entrepreneurial investors to understand the requirements of the catering enterprise's own conditions and environmental conditions, see clearly the development trends of the catering market, and choose appropriate marketing methods. Only then can we succeed in the fierce market competition. But for novices who are new to the catering industry, there are certain difficulties in this aspect.

Lack of a platform for professional catering information transmission

Grasping the development direction of catering and understanding the status of competitors in the catering industry will be beneficial to the development of catering enterprises. With the advent of the information age and today's fierce competition, the mastery of information will directly affect the vitality and competitiveness of enterprises. At present, online catering websites are also launched frequently, but most of them are only used as a communication media for their own enterprises and cannot meet the needs of other catering people. As a platform that professionally serves catering people, the birth of China Eat Network has given hope to more catering practitioners. The comprehensive and timely catering information provided by Chi.com allows catering people to learn about catering trends at the first time. It also provides a window for catering to understand catering information in various places.

There are few channels for collecting information on competitors.

It is understood that the overall growth rate and development potential of the catering industry have attracted many investment entrepreneurs. However, competition in the catering industry has gradually intensified. Faced with the increasingly fierce competition in the catering industry, entrepreneurs who want to get a piece of the catering industry must understand and analyze the dynamics of their competitors. However, the current website provides very little information about catering competitors, which is far from enough for catering entrepreneurs to do a good job in competitor analysis. For this reason, catering practitioners spend huge manpower, material resources, and funds to do a good job. Competitor surveys, but the results are difficult to highlight. The industry dynamics of China Eat Network collects a large amount of catering dynamics information from various places, as well as comments from professional catering professional teams. It directly looks at the current situation of the catering industry and provides coping methods, which guides the direction of the characteristic path of catering entrepreneurship.

The key to success: grasping catering trends

Whoever sees the opportunity first will lead the market. There is never a shortage of business opportunities in the market. The key lies in how catering entrepreneurs seize them.

Grasping catering trends no longer relies on simple catering information, but requires more data and information collection reference. Most of today's catering websites are small in scale and are far from providing similar catering information and data. Therefore, grasping the development trend of catering requires a large-scale platform with rich catering information and data.

It is understood that China Eat Network, a catering portal that professionally serves catering practitioners, allows more catering professionals to use this platform to obtain corresponding information and macroeconomic data and predict the future. The overall catering development trend and grasping the market direction have increased the company's share in the market.

For catering investment entrepreneurs, the catering industry is easy to enter but also easy to be eliminated. Market competition also makes the catering industry continue to evolve. How entrepreneurs find a successful way out in the catering industry requires the improvement of their own qualities and abilities, the enrichment of catering experience, and a professional learning platform to enrich the knowledge they lack.

Restaurant opening preparation plan How to write a restaurant business plan and examples

1. Development prospects

I have been living in school since I was in junior high school, and I know that The troublesome "eating" problem is the problem of food in the canteen. Since school cafeterias generally serve large pot dishes, although the prices are lower, they are rarely really popular among students. And students’ complaints about the food in the cafeteria have existed since ancient times. Although college students can eat off campus, most students are still willing to eat in the campus cafeteria due to financial factors. If the quality of food cannot be guaranteed, it will lead to many problems. Students' nutrition cannot keep up, and some students even often skip meals. As a result, diseases such as malnutrition and stomach problems that should not appear among college students are also common, which poses hidden dangers to students' physical and mental health. Therefore, I decided to integrate the advantages and disadvantages of canteens and restaurants and open a student self-service nutritious fast food restaurant.

2. Store Introduction

Our store is located in the central area where universities gather. The main customer groups are college students, teachers, and migrant workers. The operating area is approximately 80 square meters. It mainly provides breakfast, lunch, dinner, special cold drinks and casual dining. Breakfast features Zhejiang and other southern snacks, but of course local snacks are also indispensable. There are many varieties, complete tastes and rich nutrition, giving diners more choices. For lunch and dinner, there are dishes with different tastes from the north and the south. Instead of meals, a variety of cold drinks are provided, such as juice, thin ice, ice porridge, shaved ice, ice bean sweet soup, ice coffee, fruit platter, etc. This restaurant adopts the buffet fast food method to provide customers with a more relaxed dining environment and more choices. The decoration of this restaurant is natural, casual, and modern at the same time. The walls adopt light and warm colors. The kitchen layout is reasonable and exquisite, with good lighting. The overall look is between the nature of a home kitchen and a hotel kitchen.

3. Development strategy

1. Before the restaurant opens, it must be advertised, because the main customer group is students, and students have a lot of information. The speed and breadth of transmission is very large, so you don’t need to spend too much effort on publicity. You only need simple advertisements in the form of leaflets or multimedia (such as speakers).

2. This restaurant adopts a buffet style, with free tea and fresh soup. Moreover, the quality of rice is better than that of competitors. Different methods can be used to make the taste unique, in order to be different from competitors and provide customers with more discounts to attract more customers. In addition, the restaurant also offers barbecue, cold drinks, eight-treasure rice and other set meals for couples. Due to the lack of casual dining, this will also become a major feature of the restaurant.

3. Many students are accustomed to the three-point-one-line lifestyle. Many times in order to save time, they will choose the nearest dining place instead of going to a farther restaurant, so they do not choose the geographical location. It will be too far away from the school gate. The restaurant will also launch a food delivery service at the appropriate time and adopt corresponding measures according to different situations. For example: If you order more than three portions (including three portions), you can get free door-to-door delivery. If you order takeout alone, you need to pay a certain delivery fee. This has another advantage. If someone wants to order takeout, in order to avoid delivery, Fee will attract another two takeaways, which can also increase sales.

4. The restaurant uses stainless steel buffet plates, which is economical and environmentally friendly, and waste cannot be dumped casually. You can contact the farmer and ask him to collect it regularly for free, which can be mutually beneficial. It is reported that competitors have not done a good job in this regard, so a good dining environment can attract more customers.

5. Although the number of customers will drop sharply during the summer vacation, there are still some students studying abroad, nearby residents and migrant workers. At that time, methods such as reducing production volume and shifting service focus can be adopted to improve the summer vacation. Business conditions. Consider studying for one month during the winter vacation to reduce unnecessary costs.

6. The market economy is rapidly developing, changing, and dynamic. Therefore, we must look at the development of an enterprise from a long-term perspective, analyze it, and make a long-term plan. At each stage, we should review Summarize the overall status of the business and make next plans, forming a ladder-like development model. After the operation is stable, you can consider expanding the operation, adding other service items, and looking for new markets, doing chain operations, and slowly building your own brand. You can develop into the catering industry that specializes in providing meals for students. In short, we must Only by looking at problems from a long-term perspective can we have a future for our company.

IV. Restaurant management structure

There is 1 store manager and cashier, 1 chef, and 2 waiters.

The business philosophy focuses on the following points:

Main cultural characteristics: health care, humanistic care

Main product characteristics: vegetarian food with therapeutic and health-care functions Meals

Main service features: membership-based tracking service

Main environmental features: green dining environment with traditional cultural flavor

5. Market analysis

Food in university cafeterias has always been a problem. The low quality of university food has become a recognized problem. It only meets the students' food and clothing problems, but the quality is far from reaching the students' needs. Require. The food situation of some universities is worrying, and there have even been mass poisoning incidents in some university cafeterias.

This plan is based on this point. In order to ensure the food safety of college students and improve their food quality, the University Food Alliance is established to provide low-price, safe, high-quality and distinctive food to college students, and At the same time, certain work-study positions are provided for various colleges and universities to help poor students better complete their studies.

Advantages and disadvantages:

Advantage analysis: This restaurant operation solves the problem of single taste of food in school cafeterias, and there is no worry about the hygiene of mobile stalls, and it is as convenient as the cafeteria. Fast and save time. In addition, this restaurant adopts a self-service selection method, which should be easily welcomed by customers and save some human resources. At the same time, the meals also provide cold drinks, ice porridge, etc., and free tea. Simple and comfortable decoration will be a major feature of the restaurant. Students generally like to eat in clean restaurants with good service attitude, so satisfactory service will also be a major feature of our restaurant. In addition, the school cafeteria has a clear meal time limit, and there are few restaurants outside the school that sell breakfast. Therefore, our store outside the school can easily capture this part of the market share lost due to time differences. In other words, by eating at the dining point The market share generated by the potential customer base that wants to dine in the period before and after.

Disadvantage analysis: Because it is just starting up, the scale of fast food restaurants is small, such as human resources and service items for dining are relatively limited. The competition inside and outside the campus is also relatively fierce, so there are still considerable disadvantages. On the other hand, because school holidays are fixed, the number of customers during the winter and summer vacations will drop sharply, and there will be fewer customers during the winter vacations than during the summer vacations. This will be a more difficult problem to solve.

Opportunity analysis: According to our market research and analysis, the market demand for our products exists and has certain competitiveness. And I am a member of the largest customer group of students, so I can better understand what kind of products and services customers need. From these aspects, I should have a good chance of squeezing into the catering market.

Threat analysis: The quality of a restaurant’s services and products is directly and inevitably related to its operating costs. In this case, the product price will not be lower than that of competitors, although the overall price will not be too high. , but in comparison, the customer's financial affordability has become a major test. Moreover, costs and profits are also directly linked, and the amount of profit is a major determinant of whether a company can survive in the competition. Furthermore, the differences in customs and eating habits in different places raise another question, that is, whether most customers can recognize or be satisfied with the product, which also needs to be tested.

6. Promotion and market penetration

Promotion strategy:

Preliminary publicity: large-scale, high-intensity, large investment. Later publicity: Pay attention to existing customer relationship management and use this to carry out word-of-mouth marketing. The planning and organization of regular specific activities, such as sponsoring evening parties organized by schools, are used to promote the company and remind customers of their consumption awareness through activities. For holidays, carry out targeted promotional strategies such as distributing flyers.

VII. Financial Situation Analysis

1. According to calculations, it can be initially concluded that the start-up capital for the opening of the restaurant is approximately 10,600 yuan (the venue rental fee is 2,000 yuan, and the application for catering hygiene license and other documents The cost is 600 yuan, the venue decoration cost is 3,000 yuan, the purchase of kitchen utensils is 1,000 yuan, and the basic facilities and other expenses are 4,000 yuan).

2. The costs in the operation stage mainly include: employee wages, material procurement costs, site rental costs, taxes, water, electricity and fuel costs, miscellaneous expenses, etc.

3. Daily operating financial budget and analysis

Based on the budget analysis and investigation, the market capacity can be preliminarily determined, and the total daily turnover can be roughly estimated to be about 800 yuan, with a profit rate of 30, from which the investment payback period can be calculated to be approximately three months.

8. Marketing mix strategy

Tangible marketing strategy:

Since the restaurant’s economic strength is still weak, it will adopt a marketing strategy that avoids the real and focuses on the weak in the early stage. Strategy, avoid a lot of hard advertising marketing, and adopt a set of effective "commitment marketing" to promote products. Promote and advocate the business purpose and philosophy of "Tian Zhisu" to consumers through menus, posters, cultural brochures, advertisements, promotional activities, etc.

Skilled marketing strategy:

Continuity and planning will determine the restaurant’s inherent advantages in avoiding the shortcomings of low customer loyalty in ordinary restaurants. In order to make This restaurant can establish a sense of authority and trust in the minds of customers. This restaurant will establish a complete member information feedback system to realize its marketing commitments:

l. Customer feedback form. In providing services, staff are strictly required to put customers first and listen carefully to customer opinions.

2. Carry out customer satisfaction to the end. Establish the concept of "Only satisfied customers will satisfy themselves", and always think about customers.

3. Establish a restaurant customer service survey form, and have a dedicated person from the marketing department responsible for tracking customers on a regular basis.