In order for buyers to find your products more accurately, you can do the following steps to improve the accuracy of your information and get a better ranking:

L a piece of information only publishes one product;

L Your product name must appear in the title;

L Select the category that matches your product. We recommend that you use the "Automatic Category Matching" function;

L publish information with pictures and fill in product attributes.

In addition, choose a good keyword to let people find your product. Keyword selection requires skill. The most important thing is to choose according to people's daily habits.

The first trick: communicate with your customers; Understand the customer's search habits. Since we want to find a buyer, we must first study the psychology of the buyer. They usually use these words to find out whether the same product has different names in different regions. Look at the experience of the masters—

Chen Jiqiang: It is very important to know your customers. For example, I learned that Hong Kong called "fan" plastic fan, so I went to compete for the key word "plastic fan". The bidding cost of "plastic fan" is obviously much lower than that of "fan", which has brought me many Hong Kong customers.

Wang Zaochun: When you sell something, you should think more from the buyer's standpoint. You might as well think more about how buyers will search.

The second measure: cast a wide net so that buyers can see you in all relevant places.

For the glass basin I sell, buyers may search by "glass basin", "glass basin" and "basin". As long as customers want to find this product, as long as they come to Alibaba, they will definitely find me!

As the saying goes, "the east is not bright, the west is bright", and many people ignore this point. One more keyword means one more chance. And it doesn't matter how many keywords you set after paying 2800 yuan.

The third measure: choose keywords according to the nature of your business.

Key words are not necessarily product names. You can also choose some conceptual words according to your business nature, such as "investment promotion" and "agency". Many experts have successful experience in this field:

Huang Anfu: Choosing keywords is not necessarily just your product name. For example, if you are attracting investment, you should choose keywords such as agency, joining and project investment. For example, my "flat art voice" is not familiar to everyone, but I am now inviting investment. I set the keyword "agent" last month, and the effect is quite good. You can see that most of the messages in my store are the result of this word.

The fifth measure: know the technical terms inside and outside your industry.

Chen Jiqiang: It is necessary to know the technical terms inside and outside your own industry. For example, we are making craft fans recently. Because there are so many colleagues who are fans, I set up a fan handle. Because many fan manufacturers need fan parts, "fan handle" is exactly what they need. This keyword is specific, accurate and unique, but it works well. Many customers come to consult and the success rate is high.

The fourth measure: there is no difference between hot and cold keywords.

As long as it suits you, can you let customers find it. Heat and cold are relative. For customers or customer groups who need to buy your products, cold is also hot. For customers or customer groups who don't need to buy your products, the heat is also cold. We are only fighting for a specific object, not all of them. This specific target is the target of your product sales, which is what we call potential customers or customer groups. Then, let's imagine a very unpopular keyword (strictly speaking, only from your point of view). When a potential customer or customer group wants to buy this product, will he use the most direct keywords to search? Will he not use it to search because it is an unpopular keyword? Obviously not!

In addition, there will be a visit peak in the corresponding time period, and the rise and fall of exposure is inevitable. The most important thing is for your target customers to see it. Therefore, it is recommended that the landlord promote it accurately.