Recently, a niche tea brand suddenly appeared in the advertising circle - Pendulum. The cultural concept of Pendulum is to "redefine tea and life" to make young people love drinking tea. However, it is attracted by its copywriting, a tea copywriting are done so literary small fresh. Next let us look at the specific content of this series of literary posters:

Poster copy

1, when the hairy crabs left five,

He proposed to throw away has been, the rest of the equal share.

Lighten up. Boyfriend is not as warm as black tea.

2, you rain umbrella, he did not have an umbrella car.

Be calm. The boyfriend is not as warm as black tea.

3, he said, "so hot ah", high fever 38.5 ℃

The calm. The boyfriend is not as warm as black tea.

4, when you said it was not cold, he took back his jacket.

Lighten up. The boyfriend is not as warm as black tea.

5. On that day of the month,

he laments to me that it's better to be a man.

Be calm. Boyfriends are not as warm as black tea.

6, he said, "Ah! You lose weight ah, the roast are mine!"

Be calm. Boyfriend is not as warm as black tea.

Mobile website poster copy:

7, the more you brew, the more you like

Xinhui a line of Tianma production area of small green citrus

Brown Mountain Palace ripe pu

8, teenage girl's expectations

Yunnan Gold Edge Rose

Sweet and delicate good floral tea

This series of tea copy in the character posters in one sentence directly hit the pain point of female customers, can not help but let the girls in the same situation to cause **** Ming. In the mobile site posters also used the prose sentence, such as "a little, ... , a little bit, ..." , "I'm red, ... I'm red,..." Catchy, but also enhance the momentum, so that customers impressed. This series of tea copywriting is positioned among young people and fits the tone of the target group. Therefore, we need to understand the target group more than once when writing the copy, so that the copy is more communicative!

Ye small fish copywriter, the author of "new media copywriting and communication", WeChat public number: Ye small fish run run run (talkto520)