(Brand of Toyota Motor Corporation of Japan)

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Lexus is a world-famous luxury car brand under Toyota Group of Japan. Founded in 1983, it took only ten years to surpass the sales of Mercedes-Benz and BMW in North America. Since 1999, 1 1 has been the first luxury car seller in the United States. Lexus (English: Lexus, Japanese: レクサス) is an independent premium automobile brand sold by Toyota Motor Corporation of Japan in North America, Europe, Asia, the Middle East, Latin America, Africa and Oceania. In 2005, Lexus entered the Japanese domestic market and became a luxury car brand with sales all over the world. Lexus initially took "passion for perfection" as its slogan in the United States, and later took "pursuit of perfection" as its marketing motto in countries and regions around the world. Until 20 13, its slogan was changed to "Amazing in Sports".

Lexus sold 86,900 vehicles in China in 2065,438+05, up 65,438+04% year-on-year, ranking fifth in the luxury car market. [ 1]

Chinese name

Lexus

Foreign name

Lexus

Headquarters location

Tokyo, Japan

creation time

1983

Corporate nature

Luxury car production

founder

Toyoda Eiji

Main model

ES、RX、CT、LS、IS、GS、LX

Own company

Toyota group

leading market

North America, Asia Pacific, Europe

Alliance brand

Acura, English finidi

Official network

/

catalogue

1 brand history

2 brand logo

3 brand development

1983

1989

2003-present

Four milestones

5 service concept

6 design concept

7 introduction of automobile series

Computerized x-ray tomography

Hand-held Handset

be

Salvador

General Schedule (American federal government employees)

GS 350

Lesotho

LS460

South Carolina (SC)

New generation SC

Prescription (abbreviation for prescription)

GX

LX

LF-A

LF-CC

8 awards and honors

9 recall event

Brand history

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Lexus (1 1)

Mr. Hideyoshi Toyota raised a shocking question: "After accumulating half a century's experience in automobile R&D and manufacturing, can Japan make a top-class car that can stand out in the world?" In other words, the direct competitor of this new car will be a well-known European car brand. Everyone realized that what he raised was not only a question, but also a comprehensive challenge to the Japanese automobile industry. However, everyone present was very determined, "Yes, we can!" As an answer, we all know that this is not an impulsive reaction, but a group of experienced and skilled professionals' firm commitment to the future mission. [2]

After several years of painstaking research, it finally went public grandly and was a success in World War I..

J.D. Power and Associates, a global market consulting company, released a 20 13-year American automobile reliability research report. Lexus, a luxury brand owned by Toyota, won the championship again, and set a new record for the evaluation with the score of 7 100 vehicles. [2]

The brand Lexus was first launched in North America, because the pronunciation of "Lexus" is similar to the word "Luxury" in English, which reminds people of the impression that the car is a luxury car. Lexus Lexus automobile trademark adopts the capital letter "L" of the automobile name "Lexus" and is surrounded by an ellipse on the outside of the "L". The ellipse represents the earth, which means that Lexus cars are all over the world.

Logo trademark

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According to the official statement of Toyota Motor Sales Company, the L letter surrounded by an ellipse was modified according to an accurate mathematical formula, which took more than half a year to complete: this outstanding symbol defeated five design competition demonstrations. 1987, Molly Sanders, the head of Molly Designs Inc, spent three months making this unique ellipse and L, replacing the most promising version at first-an L that looks like a seagull wing but has no circle.

Lexus new logo image

The new Lexus logo made its debut at the Los Angeles Auto Show in June1988+1October [5].

1986 10, the top management of Toyota American Sales Company and luxury car R&D department held a meeting to discuss the naming of new models. Finding a suitable name is like a hot potato. Must be elegant, but not feminine; Be noble, but don't be sissy; Natural and graceful, but not unscrupulous. It must be unique and outstanding.

Lippincott & a brand management company in new york; Margulies compiled a list of 2 19 possible names. They filtered out the last 10 from the original list. Then after further debate, the list was narrowed down to five people: Alexis, Cali, Cha Paraire, Wachter and Verona. Alexis is the only name unanimously recognized by everyone in the place. But the most criticized thing is that it sounds like a person's name, not a car name. To make matters worse, Alexis is the name of a crazy woman in a TV series, which means infamous. Finally, John French, the project manager of Toyota Motor Sales Company and the main contact of American brand management company, casually wrote some names according to Alexis, and Lexus was born. French erased Alexis' A, and the team discussed it and changed I to U, surnamed Lexus.

No one will forget the shock brought by Lexus LS400 when it was officially launched in 1989. Some people even predict that German luxury cars may be forced to withdraw from the American market. Today, Lexus has swept the top buyer market and become the best-selling luxury car in the United States. I believe many people still remember the classic commercial of LS400: On the running hood, one champagne cup after another is stacked high to form a crystal cup tower. Even if the engine is running at full throttle, the cup tower is always as stable as Mount Tai; This is really the best way to celebrate the birth of the new rich in the automobile industry. Lexus now has different series of huge cars, such as LS, GS, IS and RX. One award after another may be the best evidence for Lexus to prove itself.

When you look at the whole Lexus car system. You will feel from bit by bit that Toyota has invested considerable resources and efforts in maintaining the consistency of top quality. Whether it's a luxurious four-door sedan or a handsome two-door hardtop sports car, every Lexus also adopts ingenious advanced design, meticulous precision construction and incredible quality management to ensure that you can have the most outstanding car. Let's expect Lexus to create new miracles for us.

Brand development

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1983

1In August 1983, Toyota Motor Corporation held a significant board meeting, which was the starting point of Lexus. This time, the board of directors concealed Toyota's ambitions from the outside world with some irrelevant discussion topics. When the media and the public thought that this was another meeting of Toyota's routine summary, statement and inspiring remarks, the door of the conference room suddenly closed because they were going to start the real and top secret topic of the board of directors. This topic revolves around the letter F (F is the plan of F 1, and F also means the English word flagship, 1 means the first car). The atmosphere of the meeting is no longer as calm and silent as before, and there is a rare debate in the board of directors.

For Toyota, this is a crucial project. Chairman Toyota Hideki threw a question to the company's top management, designers, engineers and corporate strategy research experts: Can we build a luxury car to challenge the top market? Unexpectedly, everyone's answer is the same-"yes". The word "can" is full of doubts and worries. But Toyota must take this gamble. Toyota's development to 1983 needs another breakthrough, just like World War II and 1950s.

In fact, apart from Toyota Yingzhi, no one agreed with the horn of entering the luxury car market from the beginning. Toyoda Shoichiro, the son of the founder of Toyota, later inherited the position of chairman and president of the board of directors of Toyota Yingzhi. He is an indecisive person. He thinks Toyota should do what they do best better-produce affordable cars for everyone. But Toyoda Shoichiro, like other seemingly grateful but worried people, finally changed his tone.

"You put this question on me. Why did Toyota succeed in the United States for 30 years, but we have to invest billions of dollars and tens of thousands of hours of R&D and design to put into production a brand-new high-end car? Maybe, you know, I don't like riding other people's brands of high-end cars. " Shortly after Lexus went public in the United States, Toyoda Shoichiro joked to American dealers: "From now on, I don't have to take Cadillac or Lincoln or Mercedes-Benz."

Toyota Yingzhi was also very aware of Toyota's situation at that time, and he didn't want to board Noah's Ark for a futile thought journey. He believes that once Toyota sets foot in the luxury car market, it will inevitably take the top rivals in this field as enemies, and Toyota will face the S-class of Mercedes-Benz and compete with BMW's top 7 Series sedan. If Toyota demeans itself, the risk of investment will multiply. In order to produce top luxury cars, Toyota must invest heavily in developing new engines and chassis, but the consumer demand orientation of luxury car market is too strange for Toyota. Even if Toyota does everything under the hood perfectly, it still needs to consider ride comfort, interior and aesthetic appearance-these are not Toyota's strengths.

The most embarrassing thing for Toyota is the reputation of Lexus. Toyota has never sold luxury cars. Can you imagine how difficult it is to persuade consumers to buy a luxury car that comes from the same company as the cheap Corolla (an entry-level car in the American market) but costs tens of thousands of dollars? Toyota's main competitors in the luxury car market can sell cars with their brand names. I bought it because it's called Mercedes. I like it because it's called BMW. However, will consumers be willing to spend nearly as much money as a Mercedes-Benz S-Class to buy a Toyota car, or even a Toyota-made car not called Toyota? This is really a serious problem. "Toyota produces Lexus? Toyota is the base of producing tens of millions of cars, and Lexus is out of place with it. This is like selling Wellington steaks in McDonald's stores. " This was the sarcasm of Toyota Motor Company by Fortune magazine at that time, but their evaluation was also reasonable.

Toyota's research found that the market is quietly changing. American baby boomers (these people born in the late 1940s and early 1950s are called baby boomers, which means babies born in the baby boom in Chinese. Compared with their war-torn parents, their values are obviously different. They are growing up and will soon enter their prime of life, and their spending power will be greatly improved. They were loyal consumers of Toyota when they were young, but they wanted to buy more expensive cars. Toyota smells an opportunity in the luxury car market. At that time, luxury car brands became more and more powerful, happier and more confident. Because they have ushered in a new generation of luxury consumers. Toyota Yingzhi's "ambition" is enormous. He didn't want to let go of every growing market, and the order to enter the luxury car market was issued accordingly.

1989

In six years, with an investment of 500 million dollars, Lexus was born. Lexus 1989 goes on the market. They have two models that have not been tested by the market, the flagship ls and the entry-level sedan ES, which sold 16302 vehicles that year. Two years later, they became the best-selling imported luxury brand in the United States, and launched the third model SC Gubei. In 2000, Lexus usurped Cadillac's position as the best-selling luxury car in North America. Since that year, Lexus has never left this position.

2003-present

In 2003, the sales volume of Lexus reached 259,000 vehicles, with eight different models, three of which were sports luxury cars, and about 6.5438+0.3 million vehicles with Lexus L logo were driving on American highways. However, Lexus can only be said to have achieved initial results in the United States, but in Europe where luxury cars gather, it is still difficult to get recognition from the rich. As the European luxury car market is more important in the global market, Lexus will be prepared to pay more attention to the European market, which is almost a nightmare for Japanese luxury cars, in the pace of going out of North America and expanding the world.

In Europe, the birthplace of luxury cars, Mercedes-Benz has survived tenaciously for more than 65,438+000 years by relying on Stuttgart's geomantic treasures, and BMW cars from Munich, Bavaria have also stood at the top of the global luxury car market with the full support of Quant family. Relying on the full-line revival of Volkswagen Group, Audi, a new luxury aristocrat, also issued an oath to the world to enter the luxury car boss, and the "German Three Musketeers" began to jointly attack the global luxury car market. However, the sales ratio of these three German luxury car brands in Germany has remained below 30%, which is in sharp contrast with Lexus' 85% market share in North America. In order to prove that Lexus is a global luxury brand, it first captured the fortress of global luxury car brands-Europe.

Since 2002, Lexus has tried to enter the European market many times. Lexus plans to bombard the European market with $5 billion in turn. This budget is more than twice that of Lexus entering North America. However, Lexus's road to Europe is extremely difficult. In 2005, Lexus sold less than 20,000 vehicles in Europe. Although the growth rate was good in 2006, the sales volume was still around 30,000 vehicles, which was far from the sales volume of more than 500,000 vehicles such as Mercedes-Benz and BMW. Lexus has a long way to go in Europe.

milestone

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1In August, 983, Toyota Chairman Hideyoshi decided that it was time to create a luxury brand to challenge the best luxury car in the world.

1985 In May, a design team was sent to California to design a concept car. In July of the same year, the first prototype of LS400 was manufactured.

1986 was tested in Autobahn, Germany in May. In September, the test was widely carried out on American highways.

1987 in may, the management of the company passed the final design of LS400.

1989 65438+ 10, LS400 and ES250 appeared at Detroit and Los Angeles Auto Show. And went on sale in September of the same year.

1992, Lexus surpassed BMW and Mercedes-Benz in sales and became the sales champion of imported luxury cars in the United States. September

Lexus IS-F

The plastic surgery LS400 came out. There are more than 50 improvements in response to the requirements of customers and distributors.

199365438+1October,199365438+1October-As a new member of the Lexus family, the sports luxury car GS300 made its debut at the Los Angeles Auto Show and Detroit Auto Show.

1March 1993, Lexus GS300 was officially put on sale.

1994165438+10 month, the second-generation LS400 was listed.

/kloc-in October, Lexus launched the HPS concept car at the North American International Auto Show. The launch of HPS indicates that the brand-new GS400 and GS300 sports luxury cars will be born as a brand-new model series of 1998 Lexus.

1September 1997, Lexus' second-generation GS400 and GS300 made a new appearance. The second generation GS adopted an engine with intelligent timing variable valve control system (VVT-i) technology. The V8 engine used in GS400 has a power of 300 HP, and the inline six-cylinder engine of GS300 has a power of 225 HP. The second-generation GS also installed a brand-new 5-speed automatic transmission.

Lexus RX450h

1997 10, the second generation Lexus GS400 and GS300 were officially put on sale.

1997 17 In February, Lexus first introduced its unique street pole model at the Los Angeles Auto Show. Based on the design of the sports car, Street Rod demonstrated the specially modified Lexus GS 400 V8 engine for the first time, with a maximum power of 400 HP and surging power.

1April 1999, Lexus racing team was established. Two Lexus GS400 cars made their debut at the Motorola Cup Series Grand Prix, winning the first place in four of the nine races.

In August 2000, Lexus L-tuned sports bag and sports accessories matching gs series were sold in Lexus franchise stores.

In September 2000, Lexus GS400 adopted a brand-new 4.3-liter V8 engine, and officially changed its name to GS 430.

In March 2003, Lexus launched a limited edition sports model GS300. This car is equipped with a brand-new saddle leather cushion, bronze all-aluminum wheels and a unique graphite pearl body.

New lexus ES240 Deluxe Edition

In May 2003, LS series was awarded by J.D. Power &; Associates American New Car Quality Survey (IQS) ranked first in the quality of the top luxury RV. The survey results also show that Lexus GS series and es series are the first among intermediate luxury cars and entry-level luxury cars respectively.

On June 8, 2004, Beijing Lexus Department announced today that by the fourth quarter of 2004, Lexus will set up six independent Lexus franchise stores in China, Beijing, Shanghai, Guangzhou and Shenzhen. This means that Lexus brand stores have officially entered China.

In March 2005, the third generation GS430 and GS300 cars of Lexus were officially put on sale in China.

In September 2009, Lexus is developing a brand-new compact hatchback, and the concept version of the car will be officially unveiled at the Frankfurt Motor Show, which opens in September.

Service belief

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There is an artificial waterfall at the entrance of the exhibition hall of Lexus agent.

Lexus is best known for its efforts to establish a luxurious image and provide services even after the car is sold. In the waiting area of the exhibition hall service department, there are beverage bars, soundproof business centers equipped with computers and fax machines, and even carefully prepared facilities such as shops selling souvenirs. Other facilities such as children's playground, small indoor golf driving range and other entertainment services. Many Lexus agents even set up cafes and designer shops.

Typical Lexus dealers will install large floor-to-ceiling glass in the maintenance department, so that customers can monitor the maintenance of their cars from the side. Services sometimes include free car borrowing, free car washing and convenient shuttle service. After all services are completed, Lexus owners will receive a questionnaire, which may ask them how to evaluate their service experience by mail, internet or telephone. In order to improve customer service, some Lexus agents also send employees to some famous places to cultivate their attention and enthusiasm, such as Noster Department Store and Ritz-Carlton Hotel. Lexus also added an additional discount for car owners, that is, some parking spaces were reserved in some major stadiums, entertainment places or shopping malls in the United States for Lexus car owners to use.

In 2005, Lexus won the first place in a British car TV program "Top Gear", which is "the largest independent car satisfaction survey in Britain" with more than 76,000 participants. In 2006, Lexus won the first place in the service satisfaction survey of Auto Express, a famous British automobile magazine, for five consecutive years. In the customer service index survey that J.D.Power invites more than 79,000 American car owners and agents to participate in every year, it won the first place with a time of 1 1.

In the same year, new york Luxury Research Institute ranked Lexus as the first according to the survey of customer service provided by more than 2 100 high-income families to luxury car brands. Based on Lexus's strict pursuit of high-quality customer service standards and high customer satisfaction, Lexus has won the highest customer loyalty in the industry.

Lexus customer service is based on their "Lexus promise" to customers: "Lexus will treat every customer as if we were entertaining guests at home." This commitment was first tested in 1989. It is because there is something wrong with the wire of the brake light that it is necessary to voluntarily recycle the brand-new LS 400 model. The owner doesn't have to pay any fees. For convenience, the car will be cleaned and refueled. Car owners are surprised by this.

In the United States, Lexus provides basic maintenance service of 50,000 miles for four years. The maintenance of the power system lasts for 6 years and 70,000 miles. Erosion maintenance is also as long as 6 years. Lexus second-hand car compliance plan, 1993, 1 1 started, the first in the industry. The plan will carry out 16 1 inspection for a used car, and will provide the owner with three-year maintenance, reaching 100000 miles. This plan has now been extended to other markets in the world.

In 2005, Lexus Financial Bank cooperated with Bank of America to import and export Lexus Visa credit card. With this credit card, you can get points and discounts on agents and other car-related services.

design principle

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Lexus "F" series was born in the famous Fuji circuit in Japan, symbolizing speed, high performance and track genes. This series includes super sports car LFA, and high-performance luxury sports car is F and F sports kit. The high-performance luxury sports car unveiled in China this time is F, which has already competed in many difficult tracks around the world, such as the North Ring Road in New Boglin. It perfectly combines strong power, precise control and forward-looking design, which profoundly embodies the enterprising spirit and unlimited potential of Lexus brand.

Lexus

Yamaha F 1 engine team customized a 5.0-liter V8 engine for the high-performance luxury sports car IS F, which can generate the maximum power of 3 10 kW at 6600 rpm and the peak torque of 503 Nm at 5200 rpm, and it only takes 4.8 seconds to complete 0-100 km/h. The surging power and the stability of high-speed cornering are unforgettable, which will fully release the driver's burning desire for speeding.

The design aesthetics of Lexus L-finesse and the aerodynamic test of F 1 bring a dynamic style to IS F. Two convex lines extend downward from the bottom of A-pillar and slide across the air intake grille, outlining the huge forward air intake on the front bumper. The high waistline design that runs through the front and rear of the car body, the long and narrow radiator behind the front wheel arch and the four exhaust pipes at the rear of the car all reveal the essence of IS F's high performance. The newly equipped 19 inch titanium black aluminum wheel not only improves the dynamic performance of IS F, but also gives it a futuristic and tough design style. Lexus has always been committed to providing consumers with "pleasing" and "leading" product design, humanized intelligent configuration and intimate after-sales service, and taking care of them from various angles to create a respectful and elegant car life for drivers and passengers. At this auto show, the audience can learn about various humanized technologies including Lexus G-BOOK intelligent passenger driving system, remote touch system, hard disk navigation system (HDD), adaptive radar cruise control system (ACC), pre-collision system (PCS) and intelligent parking system (IPA). Among them, the Lexus Intelligent Co-driver System can be connected with the data center through wireless network, providing drivers and passengers with eight intelligent communication services such as emergency rescue, anti-theft tracking, road rescue, maintenance notification, operator service, information service, G-route retrieval and reservation service. In order to let more consumers experience the security and convenience brought by this intelligent technology at close range, Lexus specially set up the G-BOOK experience area at this auto show, so that the audience can learn more about the charm of this intelligent configuration.

Providing "people-oriented" and "customer-oriented" services is a commitment that Lexus has always adhered to. Since it officially entered China in 2005, Lexus has taken the lead in providing four-year/100000 km (six-year/150000 km hybrid vehicle) free warranty and maintenance services in the domestic luxury car market, and has successively launched intimate after-sales services such as 24-hour spare parts repair, 24-hour road rescue, Lexus special insurance and G-BOOK center, which have been widely praised by consumers. Lexus has established 66 authorized dealers and 4 city exhibition halls in 50 cities in China, and will join hands with more dealer partners to provide respect and care for consumers.

Constantly challenging ourselves and exceeding customers' expectations is the internal driving force for the development and growth of Lexus brand. Through the strict monitoring of the 500 manufacturing standards (Lexus MUSTs) necessary for the production of Lexus cars, every Lexus car has perfect product quality and embodies the design concept of "purity, expectation and exquisiteness" in every detail. As a green luxury brand, Lexus is constantly committed to developing advanced hybrid technology of oil and electricity, and applying environmental protection materials and clean energy to every production link. The ECO Drive of various models at the auto show also embodies the green driving mode advocated by Lexus, and strives to achieve the pursuit of reducing energy consumption and emissions from every link.

[6]

When Lexus was first imported into China in 1980s and 1990s, all dealers called it Lexus. But at that time, Toyota did not announce that Lexus had entered the China market through official channels, and all Lexus was imported by dealers themselves at that time, so the name Lexus was actually taken by the dealers who represented the car at that time.

It was not until 200 1 that Toyota officially introduced the Lexus brand into the China market. In order to distinguish it from those unofficial parallel imports and re-establish its own brand image, it was renamed Lexus. Moreover, it is said that a tractor factory in Guangzhou registered the Lexus trademark first (it refused to sell it to the Japanese anyway), which is one of the reasons why Lexus changed its name to Lexus. And if you look closely, you will know that Toyota's car names have gradually changed to transliteration.

Lexus' latest entry-level coupe or 20 14 was unveiled.

Japanese luxury brand Lexus is preparing to build a brand-new entry-level coupe, which may meet the public for the first time at the 20 14 Geneva Motor Show. Overseas media speculate that Lexus's new car is likely to be an entry-level coupe, and related concept cars may be displayed at the Tokyo Motor Show as early as possible. As for the production model, it may not be officially listed until the 20 14 Geneva Motor Show.

As for the entry power of the new model, it is speculated that the 2.5-liter four-cylinder engine on the 20 13 IS250 will probably be used, and the power should be 220 horsepower. [7]

Hope to adopt